OneView
RebrandedSan Jose, California, United States · Founded 2011
201-500 employees · NASDAQ:SYMBOL
OneView is a programmatic advertising technology platform specializing in converged TV advertising solutions that bridge traditional linear television and modern digital streaming environments. The company addresses the critical challenge of audience fragmentation across cable, satellite, over-the-air broadcast, and multiple streaming services by providing unified programmatic access to both legacy broadcast inventory and connected TV (CTV) placements through a single integrated platform. Thi...
Where they sit
Stack tier: Infrastructure & Data (B)
Roku's proprietary DSP with exclusive access to Roku first-party data and owned-and-operated CTV inventory, competing with major independent DSPs in the converged TV advertising space