OneView is a programmatic advertising technology platform specializing in converged TV advertising solutions that bridge traditional linear television and modern digital streaming environments. The company addresses the critical challenge of audience fragmentation across cable, satellite, over-the-air broadcast, and multiple streaming services by providing unified programmatic access to both legacy broadcast inventory and connected TV (CTV) placements through a single integrated platform. Thi...
Where they sit
Stack tier: Infrastructure & Data (B)
OneView operates in the converged TV advertising technology sector, positioning itself as infrastructure that bridges traditional linear television and modern streaming environments. The company targets the growing market of advertisers seeking unified programmatic solutions as television viewing fragments across multiple platforms. OneView differentiates through its ability to consolidate previously siloed buying channels into a single workflow.