Netflix Inc.
Los Gatos, California, United States · Founded 1997
10001+ employees · NFLX
Netflix Inc. has evolved from a pure-play streaming entertainment service into a significant player in the digital advertising technology ecosystem. With the launch of its ad-supported subscription tier in late 2022, Netflix entered the programmatic advertising space, leveraging its massive global subscriber base of over 230 million users and premium content library. The company's advertising platform provides brands and agencies with unprecedented access to highly engaged audiences across or...
Where they sit
Stack tier: Core Platforms (S)
Leading global streaming platform and emerging premium CTV advertising destination, competing with Hulu, Disney+, and Peacock for brand advertising budgets