Ed Couchman

Ed Couchman is one of the UK's most prominent figures in digital and streaming advertising, currently serving as Head of Advertising UK at Netflix, where he plays a central role in building and scaling the company's advertising business following the launch of its ad-supported tier in 2022. His appointment was seen as a significant signal of Netflix's ambitions in the UK market, given his extensive background in growing ad revenues for major social platforms. Couchman is known for translating complex digital ad products into compelling commercial propositions for brands and agencies. Prior to Netflix, Couchman served as General Manager UK at Snapchat, where he was instrumental in growing the platform's advertising business and positioning it as a credible alternative to larger social media players for brand and performance advertisers. Before Snapchat, he held senior sales and commercial roles at Facebook (now Meta), giving him deep expertise in social advertising, audience targeting, and platform monetisation. His career spans over 15 years in digital media and advertising, with a consistent focus on building ad businesses at high-growth consumer platforms. Couchman is a respected voice in the UK AdTech and media community, frequently engaging with industry bodies and appearing at events to discuss the evolution of streaming advertising, social media monetisation, and the future of digital video. His move to Netflix positioned him at the forefront of one of the most closely watched developments in the global advertising industry — the maturation of streaming as a premium ad channel.

Last updated Sep 26, 2026 by ATDb automated enrichment · Connections updated Sep 28, 2026