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Greg Peters

Operator

Greg Peters is Co-CEO of Netflix and the executive most directly responsible for the company's landmark entry into advertising with the launch of its ad-supported subscription tier in November 2022. As the architect of Netflix's advertising strategy, Peters oversaw the partnership with Microsoft as Netflix's ad technology and sales partner, fundamentally reshaping the competitive landscape of streaming advertising and forcing legacy broadcasters and digital platforms alike to reckon with a new premium inventory source at massive scale.

Last updated Oct 18, 2026 by the ATDb Editorial Team · Connections updated Oct 22, 2026

In the news
Role
Co-Chief Executive Officer
Company
Netflix
Based
Los Gatos, California, United States
Connections
9

AI-drafted from public sources4 sources cited

Years in industry
12 years

Bio

Greg Peters is Co-CEO of Netflix and the executive most directly responsible for the company's landmark entry into advertising with the launch of its ad-supported subscription tier in November 2022. As the architect of Netflix's advertising strategy, Peters oversaw the partnership with Microsoft as Netflix's ad technology and sales partner, fundamentally reshaping the competitive landscape of streaming advertising and forcing legacy broadcasters and digital platforms alike to reckon with a new premium inventory source at massive scale.

Career

Roles with a cited source. All linked roles are in the Roles tab.

Expertise & education

Expertise

Connected TV AdvertisingAd-Supported StreamingSubscription Video on Demand (SVOD)Streaming MonetizationAd Technology PartnershipsProduct StrategyGlobal Streaming OperationsProgrammatic Advertising

Education

  • BA, Economics, University of Colorado Boulder

Speaking topics

The future of ad-supported streamingMonetization strategies for streaming platformsConnected TV advertising and measurementBalancing subscriber experience with advertisingGlobal streaming market expansion

Recognition

Notable achievements

  • Co-led Netflix's launch of its ad-supported subscription tier in November 2022, one of the most significant new advertising inventory sources in recent history
  • Negotiated and executed the Microsoft partnership to serve as Netflix's exclusive ad technology and sales partner
  • Elevated to Co-CEO of Netflix alongside Ted Sarandos in January 2023
  • Oversaw Netflix's global product and technology operations as COO, scaling the platform to over 200 million subscribers
  • Led Netflix's expansion into Japan as country president, establishing the company's first major Asian market presence

Awards

Named to Variety's Variety500 list of most influential entertainment executivesRecognized in Adweek's list of most powerful figures in streaming advertising
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