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Greg Peters

Operator

Greg Peters is Co-CEO of Netflix and the executive most directly responsible for the company's landmark entry into advertising with the launch of its ad-supported subscription tier in November 2022. As the architect of Netflix's advertising strategy, Peters oversaw the partnership with Microsoft as Netflix's ad technology and sales partner, fundamentally reshaping the competitive landscape of streaming advertising and forcing legacy broadcasters and digital platforms alike to reckon with a new premium inventory source at massive scale.

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Last updated Jul 30, 2026 by ATDb automated enrichment · Connections updated Aug 3, 2026

Role
Co-Chief Executive Officer
Company
Netflix
Based
Los Gatos, California, United States
Connections
2
Years in industry
12 years

Bio

Greg Peters is Co-CEO of Netflix and the executive most directly responsible for the company's landmark entry into advertising with the launch of its ad-supported subscription tier in November 2022. As the architect of Netflix's advertising strategy, Peters oversaw the partnership with Microsoft as Netflix's ad technology and sales partner, fundamentally reshaping the competitive landscape of streaming advertising and forcing legacy broadcasters and digital platforms alike to reckon with a new premium inventory source at massive scale.

Career

  • President and Chief Operating Officer

    Netflix · 2020-2023

  • Chief Product Officer

    Netflix · 2017-2020

  • Chief Streaming and Partnerships Officer

    Netflix · 2014-2017

  • President

    Netflix Japan · 2012-2014

  • Various Engineering and Product Roles

    Netflix · 2008-2012

Expertise & education

Expertise

Connected TV AdvertisingAd-Supported StreamingSubscription Video on Demand (SVOD)Streaming MonetizationAd Technology PartnershipsProduct StrategyGlobal Streaming OperationsProgrammatic Advertising

Education

  • BA, Economics, University of Colorado Boulder

Speaking topics

The future of ad-supported streamingMonetization strategies for streaming platformsConnected TV advertising and measurementBalancing subscriber experience with advertisingGlobal streaming market expansion

Recognition

Notable achievements

  • Co-led Netflix's launch of its ad-supported subscription tier in November 2022, one of the most significant new advertising inventory sources in recent history
  • Negotiated and executed the Microsoft partnership to serve as Netflix's exclusive ad technology and sales partner
  • Elevated to Co-CEO of Netflix alongside Ted Sarandos in January 2023
  • Oversaw Netflix's global product and technology operations as COO, scaling the platform to over 200 million subscribers
  • Led Netflix's expansion into Japan as country president, establishing the company's first major Asian market presence

Awards

Named to Variety's Variety500 list of most influential entertainment executivesRecognized in Adweek's list of most powerful figures in streaming advertising
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