Amy Reinhard

Amy Reinhard is one of the most consequential figures in streaming advertising, serving as President of Advertising at Netflix where she has built the company's ad business from the ground up into an estimated $1.5 billion operation. Since Netflix launched its ad-supported tier in late 2022, Reinhard has been the driving force behind its commercial growth, forging partnerships with major ad-tech platforms, expanding programmatic capabilities, and positioning Netflix as a must-buy for brand advertisers seeking premium, data-rich video inventory at scale. Her work has fundamentally altered the competitive landscape of connected TV advertising. Before stepping into the advertising leadership role, Reinhard spent years at Netflix in content and studio operations, giving her a uniquely integrated perspective on how content strategy and monetization intersect. This background has informed her approach to advertising — emphasizing brand-safe, contextually relevant environments and leveraging Netflix's unparalleled first-party audience data. Under her leadership, Netflix has struck high-profile deals with The Trade Desk, Google's DV360, and other demand-side platforms to open programmatic access to its inventory, a significant strategic shift for a company historically resistant to advertising. Reinhard has emerged as a prominent voice in the broader media and advertising industry, speaking at major conferences and shaping conversations around the future of streaming monetization, measurement, and the evolution of the upfront marketplace. Her recognition on the 2026 Ad Age Tech Power List underscores her standing as a transformative operator at the intersection of entertainment and advertising technology.

Last updated Sep 26, 2026 by ATDb automated enrichment