A
Adtheorent
AcquiredNew York, NY, United States · Founded 2012
201-500 employees · ADTH
AdTheorent, now part of Cadent, was a machine learning-powered programmatic advertising platform that delivered predictive targeting and privacy-forward digital advertising solutions across display, video, and mobile channels.
Where they sit
Stack tier: Infrastructure & Data (B)
Demand Side Platform (DSP)Programmatic Platform
A performance-focused programmatic advertising platform known for privacy-forward, ML-driven predictive targeting, now integrated within Cadent's converged TV and digital advertising ecosystem.
Ownership
Parent: Cadent