News
21,299 articles covering the AdTech ecosystem
Therap Services Introduces AI Summary Tool to Support AI-Powered Documentation Insights
Therap Services, the national leader in HIPAA-compliant electronic documentation solutions for organizations in Long-Term Services and Supports (LTSS), Home and Community-Based Services (HCBS), and other human services industries, has introduced the AI Summary module to support AI-assisted data summarization across key documentation areas. AI-Powered Summarization across ModulesThe AI Summary module enables users to generate concise […]
AgentDynamics Announces Data Integration With Cox Automotive’s VinSolutions, Benefiting Dealer Customers
AgentDynamics, an AI-native Business Development Center (BDC) platform for automotive dealerships, announces a two-way API integration with Cox Automotive’s VinSolutions, the leading provider of dealership CRM and lead management software. This integration delivers real-time data access and streamlined workflows for mutual dealer customers of both companies. AgentDynamics’ AI voice, SMS, and email agents now connect […]
Caylent Acquires Pronetx to Deliver AWS Native Customer Engagement and Agentic CX
Caylent and Pronetx combine to deliver integrated AWS expertise to modernize, operate, and continuously evolve customer experience — from legacy platform to intelligent system Caylent, an Amazon Web Services (AWS) Premier Tier Services Partner, announced it has acquired Pronetx, a customer experience transformation firm with deep specialization in Amazon Connect and AWS native omnichannel solutions. With this […]
How To Turn AI Search Visibility Data Into a GEO Strategy That Closes Citation Gaps [Webinar] via @sejournal, @hethr_campbell
Learn how to optimize your GEO strategy by understanding which AI search signals truly drive brand citations. The post How To Turn AI Search Visibility Data Into a GEO Strategy That Closes Citation Gaps [Webinar] appeared first on Search Engine Journal.
Digest: Publicis Acquires 160/90 to Expand Sports Marketing; Universal Music Gets €55bn Takeover Bid; Netflix Launches Kids Gaming App
In today’s Digest we cover Publicis acquiring 160/90 to expand its sports marketing capabilities and Ackman targeting €55bn takeover of Universal Music Group in bid to unlock value.We also look at Netflix launching a kids gaming app while an Italian [...] The post Digest: Publicis Acquires 160/90 to Expand Sports Marketing; Universal Music Gets €55bn Takeover Bid; Netflix Launches Kids Gaming App appeared first on ExchangeWire.com.
The Creativity Trade-Off: What Marketers Risk Losing In The Age Of AI
We used to have a saying at the first agency I worked for: “Money flows to new.” Back then, “new” meant things like QR codes, mobile video and social media. Then, tech really took off and programmatic advertising, augmented reality and data-driven insights became the new “new.” AI was also a thing, but it wasn’t […] The post The Creativity Trade-Off: What Marketers Risk Losing In The Age Of AI appeared first on AdExchanger.
Who Needs ‘Corrosive Intermediaries’ Anyway?
The programmatic supply chain might not be fixable, but that doesn’t mean publishers shouldn’t try. Especially now, when they’re facing what Danny Spears, COO of publisher alliance Ozone, describes as a “perfect storm” of macro pressure, signal loss and traffic dips. “There’s something unique about this moment,” Spears says on this week’s episode of AdExchanger […] The post Who Needs ‘Corrosive Intermediaries’ Anyway? appeared first on AdExchanger.
Liquid Death Lets Incrementality Decide What Tactics To Kill And What To Keep
Liquid Death is known for its irreverent branding and provocative slogans, such as “murder your thirst” and “death to plastic.” Its campaigns also lean into that over‑the‑top vibe. A couple of years ago, the heavy-metal-inspired canned water brand collaborated with Burton to create deliberately dangerous flat snowboards and dared professional snowboarders to ride them and […] The post Liquid Death Lets Incrementality Decide What Tactics To Kill And What To Keep appeared first on AdExchanger.
Future of TV Briefing: A TV advertising staple is missing from YouTube show sponsorships
This week’s Future of TV Briefing looks at the rare practice of YouTube channels offering TV-style make-goods to sponsors as TV-style shows become more commonplace.
Google says its AI-powered ads help some brands lift online sales by 80%
ModernRetail spoke with Courtney Rose, vp of retail at Google Ads, at Shoptalk Spring about early results from AI-powered campaigns.
Who is OpenAI’s global head of ads, David Dugan?
Digiday talked to people who've known him throughout his career to find out exactly why OpenAI believe he's the right person for the job.
Digiday+ Research: Publishers apply AI to streamline tasks and improve audience experience
Publishers increasingly embed AI tools into daily functions, especially streamlining tasks and improving the audience experience.
No Ads? Check Back In Two Weeks; I/Os Will Outlive Us All
A Rough Fortnite Epic Games has had an epically bad couple of weeks. Could ad revenue turn things around? The Fortnite publisher laid off over 1,000 employees two weeks ago, citing lower engagement with its flagship metaverse-like gaming property. And on Monday, a federal court dished Epic some bad news in its yearslong legal fight […] The post No Ads? Check Back In Two Weeks; I/Os Will Outlive Us All appeared first on AdExchanger.
Seller Agents are Coming for TV’s 20-Year Ad Ops Problem
The pitch sounds almost too clean: give your ad operations team the output of 15-to-20 people, without hiring a single one of them. For publishers still manually logging into half a dozen ad platforms to manage campaigns, it may also sound overdue. Agentic AI has become advertising’s buzziest concept in 2025 and into 2026, but [...]
‘The Boys’ Sets ‘Call of Duty’ In-Game Collab Ahead of Final Season (Gaming News Roundup)
Ahead of the fifth and final season of “The Boys” premiering on Prime Video Wednesday, Sony Pictures Consumer Products has unveiled an expansive global licensing initiative tied to the satirical superhero television series, including an upcoming “Call of Duty” collaboration. Launching in the summer, the in-game integration will feature three playable characters from “The Boys,” themed bundles […]
Pichai Says AI Could ‘Break Pretty Much All Software’ via @sejournal, @MattGSouthern
Google CEO Sundar Pichai said AI models could expose more software vulnerabilities and agreed it was plausible AI is affecting zero-day exploit markets. The post Pichai Says AI Could ‘Break Pretty Much All Software’ appeared first on Search Engine Journal.
Meta says “the era of link in bio is over.” Here’s what’s replacing it.
Can a robust selection of ecommerce products and features make the link-in-bio obsolete? Meta seems to think so. At the Shoptalk Spring conference in Las Vegas, the company formerly known as Facebook announced some key updates related to Instagram Reels. Most notably, the vertically-oriented posts are getting a feature that will bring them in line with analogous formats on YouTube and TikTok. A select group of Instagram creators can now tag products in their Reels, thus allowing them to bypass link-in-bio solutions that flourished earlier in the decade. Visit Tubefilter for more great stories.
Five Guys serves up largest integrated brand campaign to date
Created by indie agency Chemistry, “Your Burger Guy” positions the chain as a “sure bet” in the highly competitive fast-food space.
Kikkoman embraces Gen Z’s love of Japanese culture in new campaign
“Unleash Legendary” leverages the look and feel of anime to show off the brand’s teriyaki line and appeal to a new generation of home cooks.
Nutella’s cosmic marketing moment—where the brand can go from here
The hazelnut spread has been quick to follow up on social media.
Data Dominion: How Zeta Global Cracked the AI Code for the Next Generation of Martech
What it looks like to keep growing at 30% a year while the broader martech category grows at 10%.
Assemble’s Lara Vandenberg on Rethinking Marketing Teams for a Faster, Fragmented World
Inside the shift from fixed roles to flexible capabilities.
Mastercard and PayPal Veteran Jill Cress Is Babylist’s First CMO
If the biggest surprise awaiting America’s first-time parents isn’t caring for an infant, it’s paying for one: Bringing a newborn into the house runs just shy of $19,000. It’s little […]
As CFOs scrutinize CTV spend, incrementality emerges as a differentiator
Will Harrington, Chief Revenue Officer, PebblePost CTV doesn’t have a creative problem or even a performance problem. It has a trust problem rooted in measurement. On CTV platforms, reporting mostly centers on metrics that characterize exposure, which don’t show whether revenue can be attributed to an ad. CFOs don’t dislike CTV; they dislike reporting that […]