Who Needs ‘Corrosive Intermediaries’ Anyway?

The programmatic supply chain might not be fixable, but that doesn’t mean publishers shouldn’t try. Especially now, when they’re facing what Danny Spears, COO of publisher alliance Ozone, describes as a “perfect storm” of macro pressure, signal loss and traffic dips. “There’s something unique about this moment,” Spears says on this week’s episode of AdExchanger […] The post Who Needs ‘Corrosive Intermediaries’ Anyway? appeared first on AdExchanger.