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Kikkoman embraces Gen Z’s love of Japanese culture in new campaign

Kikkoman embraces Gen Z’s love of Japanese culture in new campaign

“Unleash Legendary” leverages the look and feel of anime to show off the brand’s teriyaki line and appeal to a new generation of home cooks.

Last updated Apr 7, 2026 by ATDb automated enrichment

Source
Marketing Dive
Published
Apr 7, 2026
Topic
Kikkoman
Mentions
1