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21,299 articles covering the AdTech ecosystem
YouTube, CBS Sports and The Walt Disney Company are among the 2026 Digiday Video and TV Award Winners
This year’s winners highlight how brands are reshaping video and TV through storytelling, collaboration and technology. Campaigns leaned into emotional narratives and creator partnerships to build deeper audience connections, while advances in ad tech and other emerging tools enabled more seamless integration with content. Across platforms, social video played a central role in driving engagement […]
Sallie’s Marco Steinsieck: Agentic Commerce will Make Transaction Data ‘Noisy’
SAN JUAN, Puerto Rico — Agent-driven transactions that optimize purchases based on price and other factors will disrupt the closed-loop foundation that underpins retail media networks as autonomous systems handle more consumer decisions. “Keep an eye on transaction data as agentic commerce matures. The more we see agents making transactions and optimizing transactions on things [...]
Ads Should Tell Stories, Not Interrupt Them: TikTok’s Keiko Mori
NEW YORK – Keiko Mori, head of creative product marketing, North America at TikTok, said the social video platform’s latest ad formats aren’t here to quietly blend in. They are here to make an entrance, preferably the moment you open the app. Speaking with Beet.TV contributor David Kaplan at the IAB NewFronts, Mori walked through [...]
EXCLUSIVE: 3 Execs From The Trade Desk, Including CMO Ian Colley, Out in Leadership Shakeup
The departures follow the resignation of board member Lise Buyer.
AI content can rank, but quality still decides winners
Semrush’s study shows AI content is already competing in search, but performance still comes down to execution, not the tool. The post AI content can rank, but quality still decides winners appeared first on MarTech.
Northbeam Adds The Third Leg Of The Attribution Stool With Incrementality Testing
No single ad measurement methodology works well anymore for brands with multiple points of sale. That is why attribution startups and consultants use phrases like “triangulation” to refer to a patchwork approach between multitouch attribution (MTA), marketing mix modeling (MMM) and incrementality testing. For the attribution and analytics company Northbeam, which released a new incrementality […] The post Northbeam Adds The Third Leg Of The Attribution Stool With Incrementality Testing appeared first on AdExchanger.
Dollar Shave Club swipes at competition in first women’s grooming push
CEO Larry Bodner calls the company’s new line “anti-Venus, anti-Billie, anti-Flamingo” and an antidote to “pink, sparkly, frilly” products pitched to women.
Staples appoints chief growth officer
The office supply retailer promoted Chris Powers to the C-suite position as it aims to drive sustainable growth.
Kohl’s spotlights Tek Gear private label at a tough time for activewear
The struggling department store has tapped soccer star Carli Lloyd to help market what it says has been one of its best-performing owned brands.
Olaplex to be acquired by Germany’s Henkel for $1.4B
Through the deal, Olaplex will be focused on “accelerating our product innovation, expanding our reach and continuing to deliver results,” CEO Amanda Baldwin said.
Amazon, USPS reach scaled-back delivery deal
The agreement will result in a 20% reduction in Amazon volume delivered by USPS, Reuters first reported, capping a bumpy negotiations process.
Walmart launches La Roche-Posay in stores
Pharmacists at the big-box retailer will serve as specialized skin care advisers to customers through the partnership.
Weather Is Reshaping Marketing – How Brands Are Turning Storms Into Sales
When weather shifts, consumer intent spikes and brands that adapt messaging in real time are capturing the most valuable moments to drive action. Spring is trying to spring in the Northeast but so far, the vibes have been reluctant. But that doesn’t hinder weather-reactive marketing; it presents new opportunities for warm-weather retail activities and products. […] Weather Is Reshaping Marketing – How Brands Are Turning Storms Into Sales first appeared on Street Fight.
Audible’s ‘Between Me and You’ Audio Adaptation From Kerry Washington’s Simpson Street Stars Jurnee Smollett, Jack Falahee, Stephanie Hsu
Kerry Washington’s Simpson Street will premiere “Between Me and You,” a new scripted audio drama starring Jurnee Smollett, Jack Falahee and Stephanie Hsu, on April 16, exclusively from Audible. The eight-episode Audible Original is based on the novel of the same name by Allison Winn Scotch, who co-wrote audio adaptation with Pete Chiarelli. “Between Me […]
KFC’s Colonel dances in the name of affordable fried chicken in new ads
A campaign and accompanying song, “Finger Lickin’ Machine,” see the mascot defy greedy boardroom executives to keep prices low.
Are some agencies seeing their people as debts rather than assets?
Campaign asks adland how much agencies value their talent.
Petri Kokkonen Appointed Co-Lead of IAB Europe’s Programmatic Working Group
Relevant Digital’s CEO and partner, Petri Kokkonen, has been appointed co-lead of the IAB Europe Programmatic Working Group, representing IAB Finland. He will serve alongside Ralf Ollig, VP product at Sportradar. The Programmatic Working Group brings together key stakeholders from across [...] The post Petri Kokkonen Appointed Co-Lead of IAB Europe’s Programmatic Working Group appeared first on ExchangeWire.com.
Watch the newest commercials from Google Gemini, Kohl’s, Corona and more
Corona says, “Put a lime on your to-do list.”
‘Protect the Peanut’ mini-doc shows the science behind fixing Peanut M&M’s
BBDO Chicago documents the consumer complaints and environmental pressures that led to the “Protect the Peanut” initiative.
TikTok’s Khartoon Weiss to exit the platform as its head of global business
VP, GM of global business solutions Khartoon Weiss is leaving the company on Friday, according to a memo shared with clients.
Future Today’s Tim Ware: Direct Deals Drive CTV Success
Direct publisher relationships are appearing more essential for tapping into connected TV benefits by enabling buyer goal identification, KPI alignment, and optimal signal sharing within bid stream data compared to open marketplace alternatives with unproven supply, contends Tim Ware, vp, Future Today Marketplace at Future Today. “The need for a direct deal is more important [...]
Why loyalty programs can’t afford to overlook aging consumers
As the U.S. population ages, programs designed for younger shoppers risk alienating their most stable and valuable customers, experts say.
How traditional grocers are trying to narrow the ‘value gap’ with discount competitors
From price locks to refreshed loyalty programs, grocers like Kroger and ShopRite are moving beyond traditional pricing strategies to win over shoppers.
Food City appoints new CFO
The regional supermarket chain has promoted Paul Cox to take over as finance chief from Eddie Neely, who is retiring.