Ads Should Tell Stories, Not Interrupt Them: TikTok’s Keiko Mori

NEW YORK – Keiko Mori, head of creative product marketing, North America at TikTok, said the social video platform’s latest ad formats aren’t here to quietly blend in. They are here to make an entrance, preferably the moment you open the app. Speaking with Beet.TV contributor David Kaplan at the IAB NewFronts, Mori walked through [...]

Last updated Apr 7, 2026 by ATDb automated enrichment