News
21,299 articles covering the AdTech ecosystem
The Promptists Launches as Specialist Marketplace for AI Prompt Artistry with Community of More Than 3,000 Practitioners
New platform offers a focused alternative to general freelancer marketplaces for clients commissioning AI-generated visual and video work The Promptists, a specialist marketplace connecting clients with freelance AI prompt artists, publicly launched following a period of invite-only community building. The platform, available at thepromptists.com, has now registered more than 3,000 practitioners with The Promptists Guild, […]
Motive Launches AI-Powered Motive Analytics to Transform How UK Teams Leverage Data, Turning Hours of Analysis Into Real-Time Insights in Seconds
No more wasting hours combing through hard-to-read databases and reports—new AI-powered analytics solution designed to help teams gain instant insights so they can make better decisions faster Includes a conversational AI for physical operations designed to instantly surface answers from the full range of operational data Motive brings together across the organisation Motive, the AI […]
Zenfox Launches AI Operating System for Professionals, Exposing Critical Gaps in the $15B Productivity Market
Next-generation agentic AI platform combines autonomous execution, deep research, and RAG-native architecture; early adopters report 40% workflow acceleration Zenfox announced the public launch of its AI operating system, a unified agentic AI platform that exposes a critical paradox in enterprise AI adoption: despite $15 billion invested in productivity tools, 73% of professionals report these same […]
EZdial.online Chooses Telnyx to Power Its Brin
EZdial.online integrates Telnyx’s network to give businesses full control over their voice infrastructure with enterprise-grade reliability and flexibility. BFF Software Integrates Telnyx as Bring Your Own Carrier (BYOC) Provider to Power EZdial.online MCA Dialer Platform BFF Software announced the integration of Telnyx as the Bring Your Own Carrier (BYOC) provider powering voice infrastructure for EZdial.online, […]
Bandicam Introduces VideoTrimmer.com for Fast, Free Video Trimming
A free browser-based tool that enables fast, privacy-focused video trimming with no software installation required Bandicam Company has announced the launch of VideoTrimmer.com, a new browser-based solution designed to simplify the video editing process. The platform offers users a fast and accessible way to trim videos directly within their browser, eliminating the need for software […]
Google Says It Can Handle Multiple URLs To The Same Content via @sejournal, @martinibuster
Google's John Mueller answers question about how Google handles multiple URLs and duplicate content. The post Google Says It Can Handle Multiple URLs To The Same Content appeared first on Search Engine Journal.
Pippa Glucklich, David Wilding and more assemble Media Planning Group
Group is launching in partnership with Account Planning Group.
Irn-Bru Ice Cream flavour returns with social ads starring Mr Softie
The work was created by Leith.
“Energy still skews toward new business”: how to avoid agency-client relationship breakdowns
When client-agency relationships break down, their demise has become swifter than ever, so what can agencies do to mitigate the risks and make sure that they (and the client) are in it for the long haul?
Digital Revenue Growth Concentrated in Minority of UK Publishers Finds DPRI
In the face of ongoing challenges to website traffic and the rise of AI overviews, UK digital publishers grew their revenues by 3.88 percent YoY to reach £180.72 million in Q4 2025, according to the latest Digital Publishers’ Revenue Index (DPRI) from the Association of Online Publishers (AOP) and Deloitte. But the report, which is Read More
When Ad Tech Sprinkles Fairy Dust…
Shirley is back, and this week's column looks at why sometimes special ingredients are there to drive the narrative, not the performance... The post When Ad Tech Sprinkles Fairy Dust… appeared first on ExchangeWire.com.
BIGO Ads Becomes a Registered Vendor under IAB Europe’s Transparency & Consent Framework (TCF)
We’re excited to share that BIGO Ads, Programmatic Advertising Platform under JOYY Inc., is now a registered vendor of the IAB Europe’s Transparency & Consent Framework (TCF) v2.2. This recognition marks an important milestone in BIGO Ads’ continued commitment to data [...] The post BIGO Ads Becomes a Registered Vendor under IAB Europe’s Transparency & Consent Framework (TCF) appeared first on ExchangeWire.com.
Agencies are deepening their expertise in higher education—here are the opportunities and challenges
Outlining why ad agencies are carving out niches around higher education.
How Omnicom tried—and failed—to keep hold of the Acura creative account
Acura has parked creative duties with RPA, a longtime agency partner for Honda.
Suave’s CMO on how a legacy brand can embrace challenger marketing
Evermark CMO Rachel Behm joins the Marketer's Brief podcast to unpack how a recent social-first campaign for Suave is winning new Gen Z customers craving entertainment, including episodic and comedic marketing content.
Enter Ad Age Mid Size Brand Leaders—who’s eligible and how to submit
Get clear steps to enter Ad Age Mid Size Brand Leaders, including eligibility, fees, deadlines and what to include to showcase measurable impact. The final deadline is Monday, June 1, 2026.
How AI made the end of the creative process the beginning
In the AI era, approval marks the start of a new creative process, one where creatives need to become a kind of artisan again, despite using technology.
Kepler’s Zach Schimpf Makes Music for Adult Swim—and About His Dogs
The content production leader for Kepler Creative learned the marketing basics at world-class orchestras.
Ogilvy Taps Carol Reed to Serve as Its First Global Chief Innovation Officer
The ad industry veteran aims to unify AI, tech, and product innovation efforts across the Ogilvy network.
AppLovin Announces Succession Plans for Key Leadership Roles and New Independent Chairperson
AppLovin Corporation (“AppLovin” or the “Company”), the leading marketing platform, announced succession plans relating to its executive management team and the appointment of Craig Billings as independent Chairperson of its Board of Directors (the “Board”). “Craig has been a thoughtful and engaged leader since joining the Board,” Mr. Foroughi said. “I was pleased to recommend […]
Clutch Report: 95% of Consumers Have Found Helpful Information in Online Communities as Brand Opportunity Grows
Consumers rely on online communities for trusted peer advice, and brands that show up authentically have a major opportunity to build credibility. New Clutch research finds that 95% of consumers who regularly participate in online communities have discovered helpful information in these spaces, making them a critical destination for brands. With half of regular users planning […]
Agentic AI Goes Mainstream in the Enterprise, but 94% Raise Concern About Sprawl, OutSystems Research Finds
New State of AI Development 2026 report shows how enterprises are exploring agentic AI, while navigating governance and security concerns OutSystems, a leading AI development platform, released its global 2026 State of AI Development report, revealing that enterprises have moved decisively from AI experimentation to execution. Nearly every organization surveyed, 96%, is already using AI agents in […]
How Newsletter Advertising Has Quietly Become One of the Most Reliable Growth Channels
For years, newsletter advertising sat on the edges of most media plans. It was seen as niche, hard to scale, and overly dependent on relationships. But all that’s changed in the last year. After reviewing the latest Newsletter Ad Performance Report—compiled after a review of millions of dollars in spend and insights from more than […]
AppTweak Launches First Platform to Measure and Optimize App Discovery in AI Search
AppTweak, the leading app marketing and intelligence platform, announced the launch of AI Visibility for Apps, the first and only solution on the market today built specifically for apps to track and improve discovery in AI search. As AI-powered search engines like ChatGPT increasingly shape how users research and find products and content, app marketers […]