Companies People Deals & Moves News Insights Compare Categories Graph Ask Submit Beta

The comprehensive database of advertising technology companies, people, and industry news.

Explore

Companies
People
Deals & Moves
News
Categories

Tools

Search
Compare
Insights
Graph

Community

Contributors
Submit
Community Guidelines
Help Center

© 2026 ATDb. All rights reserved. · Logos provided by Logo.dev

Privacy Terms Cookies

Suave’s CMO on how a legacy brand can embrace challenger marketing | ATDb

Home
News
Suave’s CMO on how a legacy brand can embrace challenger marketing

Suave’s CMO on how a legacy brand can embrace challenger marketing

Ad AgeApril 8, 2026Adrianne PasquarelliRead original

Last updated Apr 8, 2026 by RSS Ingestion

Details

Evermark CMO Rachel Behm joins the Marketer's Brief podcast to unpack how a recent social-first campaign for Suave is winning new Gen Z customers craving entertainment, including episodic and comedic marketing content.