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Suave’s CMO on how a legacy brand can embrace challenger marketing

Suave’s CMO on how a legacy brand can embrace challenger marketing

Articleadage.com

Evermark CMO Rachel Behm joins the Marketer's Brief podcast to unpack how a recent social-first campaign for Suave is winning new Gen Z customers craving entertainment, including episodic and comedic marketing content.

Last updated Apr 8, 2026 by ATDb automated enrichment

Source
Ad Age
Published
Apr 8, 2026
Topic
Evermark
Mentions
1