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21,299 articles covering the AdTech ecosystem
Most messaging problems start with the wrong audience
Manage your message and turn chaos into clarity by identifying your primary audience and aligning your content, UX and calls to action. The post Most messaging problems start with the wrong audience appeared first on MarTech.
Is Adobe bringing AI-driven automation to Marketo?
A rumored MCP server would let marketers run campaigns in Marketo using simple prompts instead of manual workflows The post Is Adobe bringing AI-driven automation to Marketo? appeared first on MarTech.
Inspiro Announces Strategic Expansion into Comprehensive Business Process Services to Drive Next-Generation Enterprise Efficiency
Altius Inspiro (Inspiro), a globally recognized leader in digital customer experience (CX) management, announced a strategic expansion of its service portfolio to include comprehensive Business Process Services (BPS). The evolution highlights Inspiro’s shift from serving as a cost-reduction and process-efficiency partner—focused on providing a competitive workforce—to becoming a value-driven partner, holistically supporting the client’s entire […]
Segra Launches SkyVoice, a Unified Communications Platform Built for Modern Business Communications
Segra, one of the nation’s largest independent fiber network companies, announces the launch of SkyVoice, a unified cloud communications platform designed to simplify business communications by bringing voice, collaboration, and contact center capabilities together in one intelligent environment. SkyVoice gives businesses a unified communications platform that simplifies how teams connect and collaborate, allowing users to […]
Criteo Expands GO with Full Self-Service Access to Its AI-Powered Performance Platform
New offering enables cross-channel, full-funnel performance campaigns in as few as five clicks Former Google Head of Shopping Courtney MacConnell joins Criteo to lead GO Criteo , the global commerce intelligence platform, announced the expansion of its GO platform with full self-service access for small and mid-sized businesses (SMBs) and growth-stage commerce brands. Criteo GO enables advertisers […]
Amperity Expands Australian Presence with AWS and Strategic Investment in Talent
Expansion builds on rapid customer growth and rising demand across retail, financial services, and travel in Australia Amperity, the leading AI-powered Customer Data Cloud, announced a major expansion of its Australian operations, including the availability of its platform in the AWS Asia-Pacific (Sydney) and Asia-Pacific (Melbourne) Regions, along with continued investment in regional talent. The […]
H2O.ai appoints Ingram Micro as Distributor for ANZ, Strengthening its AI Fulfilment Leadership
H2O.ai, a pioneer in sovereign AI and global leader in agentic, predictive, and opensource generative AI and machine learning, announced a new distribution agreement with Ingram Micro Australia and New Zealand. Under the agreement, Ingram Micro becomes a key route to market for the full H2O.ai portfolio across Australia and New Zealand, including the H2O […]
Trust3 AI Announces Apache Iceberg Integration to Enable Unified Data and AI Governance
Apache Iceberg integration enables streamlined access, scalability, and reliability for modern enterprise data management and analytics. Trust3 AI has launched a new Apache Iceberg integration designed to help organizations streamline data management and elevate their analytics capabilities. The addition of Apache Iceberg integration marks a pivotal milestone for our platform and our customers, enabling the […]
Multimedia Plus Launches MMP AI Studio, Turning Product Content Into Training and E-Commerce Videos in Minutes
New platform eliminates video production bottlenecks, enabling brands to scale training and product content without studios, crews, or long lead times. Multimedia Plus (MMP), creators of the mobile-first platform INCITE®, today announced the launch of MMP AI Studio, an AI-powered platform that transforms product content into on-brand microlearning and e-commerce videos from simple text briefs. Backed […]
Why Product Feeds Shouldn’t Be The Most Ignored SEO System In Ecommerce
Strengthen ecommerce visibility by optimizing product feeds for search intent, structured data, and AI-driven discovery. The post Why Product Feeds Shouldn’t Be The Most Ignored SEO System In Ecommerce appeared first on Search Engine Journal.
Havas CEO Yannick Bolloré earned £6m in 2025
The chief executive received a base salary of £1.3m.
Irn-Bru Ice Cream flavour returns with social ads by Leith
Irn-Bru appointed Lucky Generals to creative account last year.
KitKat outdoor ads put people taking breaks into logo
VML UK created the work.
Uncovered expands creative department and launches art and design arm
New recruits will report to executive creative director Mitch Syrett.
From segments to states: evolving audience modelling for 2026
Audience segmentation is failing brand experience leaders.
Private View: Tesco Mobile, M&S, KFC, Channel 4, McDonald's and Plenty
Creatives from VCCP and Uncommon Creative Studio critique a selection of the latest ads.
Ryan Burnett Promoted to Group Sales Director at Azerion
Omnichannel advertising platform, Azerion continues its round of promotions with the announcement that Ryan Burnett will take up the role of group sales director. Previously Azerion’s international senior account director, Burnett was responsible for raising awareness of the company’s suite of [...] The post Ryan Burnett Promoted to Group Sales Director at Azerion appeared first on ExchangeWire.com.
Teads Expands Commitment to Inventory Quality & Safety Through Partnership with NewsGuard
Teads, the omnichannel outcomes platform, today (8th April, 2026) announced the expansion of its partnership with NewsGuard, the global leader in information reliability, to further enhance inventory quality and brand safety across supported markets within its global advertising marketplace. Through this [...] The post Teads Expands Commitment to Inventory Quality & Safety Through Partnership with NewsGuard appeared first on ExchangeWire.com.
Silverpush’s Paul Briggs on Navigating YouTube and using Contextual to regain Visibility and Control
Paul Briggs, managing director EMEA at contextual intelligence platform Silverpush, takes a dive into contextual. He expands on why video is the funnel, how advertisers can navigate complex user journeys on YouTube, and how brands can use contextual solutions to [...] The post Silverpush’s Paul Briggs on Navigating YouTube and using Contextual to regain Visibility and Control appeared first on ExchangeWire.com.
‘Mormon Wives’ star Whitney Leavitt named Cool Sips’ first chief creative and brand officer
Whitney Leavitt will oversee “creative direction and brand vision at the executive level” for New York-based dirty soda shop Cool Sips.
Why Coca-Cola sees the World Cup as its most powerful marketing opportunity
Coca-Cola uses FIFA to drive growth and recruitment, with new creative leaning hard into the emotional connection between fans and Coke.
Synamedia unveils AI by Quortex, a just-in-time AI-plugin framework for video workflows
At The 2026 NAB Show, Synamedia, will demonstrate AI by Quortex, a new set of just-in-time AI-capabilities for its Quortex portfolio. AI by Quortex identifies opportunities to create value and activates capabilities “just-in-time” to support specific workflows, events, or other business needs, saving unnecessary spend and resources for video processing, distribution and delivery. This approach challenges the […]
VisiGEO Establishes Industry Framework for Brand Visibility in the Age of AI-Driven Search
VisiGEO introduces a structured approach to Generative Engine Optimization (GEO), helping brands improve how they are interpreted, represented, and recommended across AI-driven search environments. As generative AI fundamentally shifts the information landscape, VisiGEO has announced the launch of its comprehensive Generative Engine Optimization (GEO) suite. The platform provides a standardized, one-stop solution for brands seeking to […]
PhotoShelter Launches Content Derivatives to Help Marketing Teams Adapt Content Across Channels, Eliminate Workflow Bottlenecks
New capability helps teams turn one asset into channel-ready content without manual workflows. PhotoShelter, the leading digital asset management (DAM) platform for brands, announced the launch of Content Derivatives, a new capability designed to help marketing and creative teams quickly adapt image assets for every channel without leaving their DAM. As content demands grow, marketing […]