News
21,299 articles covering the AdTech ecosystem
New Research Finds AI Is Now Foundational to Modern Marketing
AI’s Impact on Marketing Doubles as Teams Move from Experimentation to Embedded Use NetApp® , the Intelligent Data Infrastructure company, announced its participation in a new marketing research study conducted by Callan Consulting, a Silicon Valley executive marketing consulting firm, joining 18 B2B and B2C technology companies to examine how AI is reshaping modern marketing […]
Topsort Integrates Google Ad Manager to Maximize Retail Media Revenue from Every Impression
New Google Ad Manager integration increases advertiser demand for marketplace ad inventory Topsort, an AI-native, auction-based retail media infrastructure company powering marketplaces and retailers worldwide, today announced the integration of Google Ad Manager (GAM) to help retailers capture more revenue with increased advertiser demand for their inventory. “Adding Google Ad Manager helps retailers capture more […]
BrightLocal launches AI Insights to help businesses navigate increasingly complex local search
New feature consolidates search visibility signals across rankings, Google Business Profile reviews, citations and content Built upon BrightLocal SOPs and local SEO playbooks, AI Insights is powered by 16 years of expertise As local search becomes increasingly complex to manage across platforms, BrightLocal has launched AI Insights, a new feature designed to help businesses turn growing […]
DataVeil Version 5 Adds PostgreSQL Support for Enterprise Static Data Masking
Version 5 extends DataVeil’s database-agnostic static data masking solution to PostgreSQL and PostgreSQL-compatible platforms such as Amazon Aurora PostgreSQL and Google AlloyDB. DataVeil Technologies has released DataVeil Version 5, adding support for PostgreSQL and extending its static data masking solution to one of today’s fastest-growing database ecosystems. “DataVeil Version 5 brings enterprise-grade static data masking […]
Genpact and Parallel Web Systems Partner to Drive Tangible Efficiency from AI Systems
Integrating Parallel’s API helps Genpact automate and improve research workflows in insurance and sales Genpact, an agentic and advanced technology solutions company recognized for its deep industry knowledge, process intelligence, and last-mile expertise, and Parallel Web Systems (Parallel), a pioneering Silicon Valley startup building the open web for AI, announced a partnership leveraging Parallel’s AI-native […]
Gen Alpha Leads Shift to AI-Powered Entertainment Search, Discovery and Recommendations
New Gracenote study finds behavioral change well underway, but trust in AI-generated results has not kept pace Gracenote, the content intelligence business unit of Nielsen, has examined how AI is changing the ways people find and watch entertainment content in a new report titled “TV Search and Discovery in the AI Era.” As adoption of […]
quantilope Launches ‘Ad Optimizer’: Leveraging AI to Bridge the Gap Between Creative Intuition and Brand Strategy
quantilope, the leading provider of automated consumer insights, announced the launch of its Ad Optimizer, a sophisticated AI-driven research solution designed to help brands refine their advertising strategies and maximize ROI before they go to market. In an era where consumer attention is fragmented and media budgets are under increasing scrutiny, quantilope’s Ad Optimizer provides […]
EveryDev.ai Launches a Free, Developer-Run Home for AI Builders
1,800+ AI developer tools, side-by-side comparisons, trending topics, weekly digests, and a growing developer community EveryDev.ai, a free, developer-run platform for people building with AI, launched on Product Hunt this week after cataloging more than 1,800 AI developer tools and growing to over 1,000 users through early organic growth. With AI, everyone is a dev. […]
MediaRadar Launches the First Market-Level View of the Advertising Ecosystem for Media Owners
Building on MediaRadar’s Competitive and Commercial Intelligence solutions, the new Market Intelligence offering delivers a strategic market view for modern media organizations. MediaRadar announced a major expansion of its intelligence suite, introducing the first comprehensive market-level view of the advertising ecosystem purpose-built for media owners. In an increasingly fragmented and fast-moving media landscape, the new […]
Comedian Gianmarco Soresi Inks Deal for ‘The Downside’ Podcast With Vox Media
Gianmarco Soresi’s “The Downside” weekly comedy podcast, co-hosted with actor Russell Daniels, is coming to Vox Media’s podcast network. The podcast “embraces the negatives of life with humor and honesty” and is a place where “complaining is encouraged, negativity is celebrated and silver linings are debunked,” per Vox Media. The show features new guests visiting […]
GEO Was Invented On Sand Hill Road
Behind the GEO trend is a familiar cycle: new acronym, same tactics, and a market built on fear of falling behind. The post GEO Was Invented On Sand Hill Road appeared first on Search Engine Journal.
Google Confirms March 2026 Core Update Is Complete via @sejournal, @MattGSouthern
Google's March core update finished rolling out. Here's what to know about the rollout and when to check your data. The post Google Confirms March 2026 Core Update Is Complete appeared first on Search Engine Journal.
Inch's animated ad shows an apple's journey from pip to sip
The campaign was created by Otherway.
Netflix steps into the ring with Domino's and Sky Vegas for first UK live boxing broadcast
Event will feature Tyson Fury coming out of retirement to fight against Arslanbek Makhmudov.
Three executives depart amid ‘changing of the guard’ at The Trade Desk
TTD has confirmed three of its senior leaders have stepped down amidst a slew of changes, challenges and disruptions for the company.
Publicis wins Microsoft media account without a pitch as part of expanded partnership
Two companies “will leverage each other’s expertise to embed agentic AI”.
Happydemics lance ‘In-Flight’ pour optimiser le brand lift des campagnes en temps réel
Happydemics, spécialiste de la mesure de brand lift et de performance publicitaire, annonce le lancement de son mode "In-Flight". Jusqu’à aujourd’hui, les performances d’une campagne de marque n’étaient exploitables qu’après diffusion. Avec le mode In-Flight, Happydemics offre une mesure de la [...] The post Happydemics lance ‘In-Flight’ pour optimiser le brand lift des campagnes en temps réel appeared first on ExchangeWire.com.
KFC drops ‘Finger Lickin’ Machine’ music track to promote new Box Feasts
Highdive’s campaign leans on a music release strategy, including a 90-second music video and physical CDs.
Marmite’s ‘Love It or Hate It’ theme is cleverly hiding in these cooking ads
New print and OOH work from adam&eve\TBWA uses visual tricks to fold in the longtime positioning.
Lippe Taylor and Twelvenote Rebrand as /Prompt, Betting on AI-Native Future
The independent PR agencies join forces as an integrated marketing shop with AI at the core
The Publicis-Microsoft Deal is Bigger Than You Think
As well as winning Microsoft’s media account, which a senior industry source told ADWEEK is worth $1.2 billion, the pair have kicked off an agentic AI partnership
MS NOW Names Executive Producers for 4 New Shows
MS NOW's new shows launch in June.
What to expect from the next phase of retail media
Rapid growth means some marketers find the retail media landscape a tangled web of platforms and creative specs. The post What to expect from the next phase of retail media appeared first on MarTech.
Structuring B2B marketing across 4 key resources
From fractional CMOs to agencies, learn when to use each resource and how to align them for consistency, scale and measurable impact. The post Structuring B2B marketing across 4 key resources appeared first on MarTech.