News
21,299 articles covering the AdTech ecosystem
AMC Networks Is No More. Bow Before AMC Global Media.
AMC Networks officially changes its name to AMC Global Media ahead of upfront season.
Here Are the Cable News Ratings for March 2026
Fox News and CNN experienced across-the-board gains for the month.
Watch the newest commercials from Crystal Geyser, Toyota, AG1 and more
In a Toyota spot, a group of friends discover the location of a secret factory where “fake stars” are pumped out.
Ad Context Is King and Programmatic Isn’t the Villain Anymore: Digitas’ Liane Nadeau
NEW YORK – At the IAB NewFronts, Liane Nadeau, chief investment and media officer at Publicis Groupe’s Digitas North America, made a quiet but notable admission: the old rivalry between direct buys and programmatic is over, and frankly, it was getting awkward anyway. “Historically, those two things would’ve been antithetical,” Nadeau said, referring to direct [...]
Surprise wholesale strength lifts Levi’s in Q1
Sales and margins beat expectations, thanks to growth across channels — and the ongoing popularity of denim worldwide.
Mark Normand to Present YouTube Comedy Series ‘Human Trials,’ Which Puts Stand-Up Comics in Front of Hyper-Niche Crowds (EXCLUSIVE)
What if a stand-up comedian walked onstage only to find the audience was 50 bald men? Or 50 clowns, or nuns, or bikers or goths? Mark Normand wanted to find out, so he co-created a new YouTube series with Unicorn titled “Human Trials,” an experiment that places comics in front of hyper-niche live audiences. According […]
Jeff Shell Reportedly Out as Paramount President
Shell was previously ousted from NBCUniversal in 2023.
Experiential Retail as a Loyalty Driver at a Heritage Brand With Tecovas CEO David Lafitte
Balancing brand and performance marketing.
Always Alpha Acquires Tennis Management Firm Courtside Talent
This is the first acquisition for the women's sports-focused agency.
HubSpot rebrands its flagship conference
After declaring the inbound strategy dead last year, HubSpot renamed its annual conference to something much less limiting. The post HubSpot rebrands its flagship conference appeared first on MarTech.
Ahold Delhaize USA joins Responsible Labor Initiative
The supermarket chain will help tackle human rights risks in global food and beverage supply chains as a member of the international group.
Kroger colluded with trucking companies via no-hire agreements, lawsuit alleges
The complaint alleged that a “gentlemen’s agreement” prevented the drivers from getting work from certain companies.
Foot Locker partners with DoorDash for on-demand delivery
The deal is among the latest between a retailer and the delivery platform, which says over a third of its active monthly users shop retail and grocery categories.
Mattel chief commercial officer to exit
Steve Totzke will stay with the company through the end of the year in an advisory role. Meanwhile, Sanjay Luthra has been appointed to his position.
Bed Bath & Beyond to acquire Cabinets To Go, Lumber Liquidators owner
The retailer intends to purchase most of F9 Brands' assets for about $150 million, which would help it develop a home services and improvement portfolio.
Flamel.ai Launches Luna to Fix Franchise Marketing Execution
For years, franchise and multi-location brands have faced a persistent breakdown between strategy and execution. Corporate teams build campaigns designed to scale nationally, but at the local level, those franchise marketing campaigns often fragment—deployed inconsistently, delayed, or not executed at all. This week, Flamel.ai introduced a platform designed to close that gap. The company announced […] Flamel.ai Launches Luna to Fix Franchise Marketing Execution first appeared on Street Fight.
Khartoon Weiss, TikTok’s Head of Ad Sales for North America, Is Exiting
Khartoon Weiss, VP and general manager of global business solutions at TikTok who oversaw its North American and global brands and agency business, is leaving the company after more than five years. Weiss’ last day at TikTok is Friday, April 10. She announced her departure in a memo to clients Tuesday, a copy of which […]
Patreon Says Podcasters Earned $629 Million in 2025, Up 33%, as Platform’s Biggest Content Category Keeps Growing
Podcasts are booming on Patreon — with revenue generated by podcasters on the direct-to-fan platform hitting $629 million in 2025, a 33% year-over-year increase, the company says. On Patreon, podcasts have become the largest content category in terms of revenue and they’ve continued their upward trajectory, says chief operating officer Paige Fitzgerald. “Podcasts are a […]
P&G bets on WNBA and women’s sports with new multibrand sponsorship
Olay, Secret and Downy are among the brands included in a multiyear deal that arrives as the league draws record viewership.
Coca-Cola World Cup spot explores emotional journey of football
“Uncanned emotions” was developed by WPP OpenX, led by Ogilvy Group and supported by WPP Production and WPP Media.
Marmite ads show ingredients' reaction to cooking with the spread
Adam & Eve\TBWA created the work.
Kroger brings food waste solution to entire Mid-Atlantic division
Flashfood is now live in over 100 of the grocer’s stores and is collaborating with Kroger Health on a series of educational nutrition videos.
Brooks chief marketer on shaping a global brand vision, with help from Cynthia Erivo
The “Wicked” and “Dracula” star anchors a new campaign tied to her training for the London Marathon, which is part of a larger global push from Brooks.
Mundial Media Appoints Matt Weisbecker as Chief Revenue Officer
Seasoned revenue executive joins to lead commercial expansion of Cadmus AI platform Mundial Media, an AI-powered advertising platform purpose-built to deliver cultural precision at scale, announced the appointment of Matt Weisbecker as Chief Revenue Officer. Matt’s track record of building strong revenue organizations speaks for itself Weisbecker brings deep experience scaling revenue in multicultural media. At […]