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P&G bets on WNBA and women’s sports with new multibrand sponsorship | ATDb

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P&G bets on WNBA and women’s sports with new multibrand sponsorship

P&G bets on WNBA and women’s sports with new multibrand sponsorship

Marketing DiveApril 8, 2026Peter AdamsRead original

Last updated Apr 8, 2026 by RSS Ingestion

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Olay, Secret and Downy are among the brands included in a multiyear deal that arrives as the league draws record viewership.