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P&G bets on WNBA and women’s sports with new multibrand sponsorship

P&G bets on WNBA and women’s sports with new multibrand sponsorship

Olay, Secret and Downy are among the brands included in a multiyear deal that arrives as the league draws record viewership.

Last updated Apr 8, 2026 by ATDb automated enrichment

Source
Marketing Dive
Published
Apr 8, 2026
Topic
P&G
Mentions
1