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Experiential Retail as a Loyalty Driver at a Heritage Brand With Tecovas CEO David Lafitte | ATDb

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Experiential Retail as a Loyalty Driver at a Heritage Brand With Tecovas CEO David Lafitte

Experiential Retail as a Loyalty Driver at a Heritage Brand With Tecovas CEO David Lafitte

AdweekApril 8, 2026Eva KisRead original

Last updated Apr 8, 2026 by RSS Ingestion

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Balancing brand and performance marketing.