News
21,299 articles covering the AdTech ecosystem
Nectar Social and Reddit Announce Strategic Data Partnership
This partnership brings Reddit’s authentic community conversations into Nectar’s AI-native social commerce platform, enabling brands to build social proof and engage audiences across social and AI-powered discovery Nectar Social, an AI-native social commerce and community management platform, and Reddit announced a strategic data partnership. Through this partnership, Nectar gains access to Reddit’s Data API, enabling […]
ActivTrak Launches AI Insights to Give Leaders a Clear View of How AI Changes Work
New capabilities connect AI usage to productivity, capacity and business performance — helping organizations understand what’s actually working ActivTrak announced AI Insights, a new set of work intelligence capabilities that gives organizations a clear, data-driven view of how AI is used across the business — and whether it’s driving meaningful results. As companies rapidly deploy […]
Martech in 2026: The Shift Toward Data-Centric Engagement Platforms
In the last decade, marketing technology has changed a lot. What started out as a bunch of separate products, each with its own purpose like email marketing, analytics, or customer relationship management, has now become highly linked ecosystems. This change reaches a new level of maturity. Platforms are no longer distinguished by their individual features, […]
Digest: CMO and Execs Exit The Trade Desk; BBC Studios Launches Airline Streaming; Tesco Media Introduces Premium Video Ads
In today’s Digest we discuss a leadership shakeup at The Trade Desk as its CMO and other executives depart, BBC Studios rolling out an airline streaming platform, and Tesco Media pushing into video ads to blend storytelling with shoppable moments. The post Digest: CMO and Execs Exit The Trade Desk; BBC Studios Launches Airline Streaming; Tesco Media Introduces Premium Video Ads appeared first on ExchangeWire.com.
Scaling Success: How AI is Reshaping Publisher Deals
Peter Mason, illuma CEO, looks at how AI is reshaping publisher deals. He expands on how advertisers can find new audiences at scale, contextual AI, and the future of deal-making. As 2026 planning cycles accelerate, one pressure point remains front [...] The post Scaling Success: How AI is Reshaping Publisher Deals appeared first on ExchangeWire.com.
OpenAI, Meta, ByteDance Lead AI Bot Traffic In Publishing via @sejournal, @MattGSouthern
Akamai breaks down which AI bots are hitting publishing, who operates them, and why fetcher bots may pose a more immediate risk. The post OpenAI, Meta, ByteDance Lead AI Bot Traffic In Publishing appeared first on Search Engine Journal.
Breaking Content & SEO Silos To Build Entity Authority in AI Search
Discover the importance of AI search in modern marketing. Learn how to close the gap between content and SEO teams for success. The post Breaking Content & SEO Silos To Build Entity Authority in AI Search appeared first on Search Engine Journal.
Inside RTL’s Plan To Aggregate Europe’s Fragmented TV And Video Supply
European TV has never been an easy market for buying or selling advertising. Much like the US TV market, national broadcasters still dominate in Europe, but their content is spread across different languages, currencies and regulations. Also much like the US, Europe is undergoing a transition from linear TV to streaming and CTV. But reliable […] The post Inside RTL’s Plan To Aggregate Europe’s Fragmented TV And Video Supply appeared first on AdExchanger.
Possible expands not only its area but also its marketer presence, aka ‘gold dust’
Besides taking over an adjacent hotel, the conference is holding more events on the beach as it ramps up its meetups between marketers and vendors.
The Washington Post’s Arc XP adds TollBit to help publishers make money from AI bot traffic
The Washington Post's Arc XP adds TollBit to help smaller publishers monetize AI bot traffic, offering a path into AI licensing revenue.
Media Briefing: Another AI threat emerges for publishers: the third-party scraper
A growing network of third-party web scrapers is fueling an AI content licensing market, where publisher content is scraped and sold.
Ford, Nissan and State Farm are embedding their brands in sports as they chase fandoms
Advertisers are rewriting the branded entertainment playbook for a sports-focused media landscape.
Ipsy joins the WNBA craze as the official beauty partner of the Las Vegas Aces
The three-year partnership will see Ipsy’s logo show up on the Aces’ jerseys, on the free-throw line of the court and on the backboard of the Aces’ home court.
The Price And Promo Paradox; YouTube’s Interactive TV Push
Priced Out For many online advertisers, product prices and ad budgets are flip sides of the same coin. Is a brand better off discounting prices by $1 or spending $1 more per purchase on ads? For many of the biggest CPG brands, marketing budgets are tightening after years of inflation. When shoppers decreased their grocery […] The post The Price And Promo Paradox; YouTube’s Interactive TV Push appeared first on AdExchanger.
Infolinks Media’s Mike Freides: Supply Control Enables Real-Time Intent, Not ‘After the Fact’ Optimization
SAN JUAN, Puerto Rico — Controlling supply provides access to real-time user intent and behavioral patterns, while optimization approaches rely on cobbled-together attribution data that limits pre-bid decision-making effectiveness. “When you control the supply, you’re not acting after the fact. You’re not cobbling together that intent based off of cookies or other attribution,” Mike Freides, [...]
Holland & Barrett gives the body a voice in first work by Lucky Generals
“Back your body” features a choir of singing body parts.
Why Every Streaming Service Suddenly Wants a Podcast Strategy
According to some media executives, podcasts are the new day-time television.
NASA is broadcasting history live on YouTube
Sixty years ago, as Russia and the U.S. were locked in fierce competition to achieve ever greater feats of space engineering and exploration, people watched launches and landings on their TVs, broadcast by major networks like ABC, CBS, and NBC. Now, we’re watching NASA and the crew of the Orion make humanity’s first trip back […] Visit Tubefilter for more great stories.
Golf creators are teeing off on YouTube. A new network is ready to be their caddy.
Golf is one of the hottest sports on YouTube, and a new network is ready to help creators in that category unlock more revenue. Source Golf is here to serve some of the biggest names on the fairway, and its inaugural roster includes stars like Bryson DeChambeau, Grant Horvat, and brothers Wes and George Bryan. Source Golf is a subsidiary of Source Media Group, a company that, according to its website, "builds media businesses for rights holders, creators and brands." To accomplish that goal, the new entity will operate in a similar lane as the multi-channel networks that flourished on YouTube in the 2010s. Visit Tubefilter for more great stories.
Moonbug’s UCLA partnership will bring more “child development research” into programs like CoComelon
As videos for kids on platforms like YouTube receive international scrutiny, leading media company Moonbug is forging a partnership that will bring more educational merit to its content library. The owner of notable IP like CoComelon and Blippi has announced a pact with the Center for Scholars & Storytellers at UCLA. The Center's mission is to connect creators with academic research that can be used to improve programming for preschool audiences. Its partnership with Moonbug will incorporate those findings into shows like CoComelon, Blippi, Little Angel, and CoComelon spinoff The Melon Patch. Visit Tubefilter for more great stories.
For the first time, Twitch opens sponsored campaigns (and their revenue) to Affiliates
Affiliates on Twitch just got a level-up. The Amazon-owned platform does something unique with sponsored content: It offers open-invitation campaigns, where brands can list requirements and offer a number of spots, and Partner streamers can apply to join in. But for the first time, it opened a sponsored campaign to Affiliates, too. In case you’re […] Visit Tubefilter for more great stories.
YouTube job postings reveal plans for interactive broadcasts on TV screens
YouTube already commands a dominant share of U.S. TV viewership, and if its latest job postings are to be believed, it wants to make its presence on that screen even stickier. TechCrunch highlighted several active listings that reference the development of interactive experiences intended for consumption on TV screens. The job descriptions contain varied allusions to the future of YouTube's TV presence. A call for a UX Designer references "the power of real-time interaction," while a Shorts-oriented Product Manager opening mentions a "one-of-a-kind, immersive media experience." Visit Tubefilter for more great stories.
Copyright lawsuits against AI companies are starting to pay off. Three YouTubers are filing class actions to make sure creators get their cut.
OpenAI‘s Sora was only available to the public for a few days when creators’ concerns began pouring in. Longtime tech YouTuber Marques Brownlee was among the most vocal. He posted a video showing how, when he asked Sora to generate a video of someone reviewing a smartphone, the results looked suspiciously like his own set–down to the […] Visit Tubefilter for more great stories.
iShowSpeed is teaming up with Brian Robbins’ production company to become an anime character
iShowSpeed has already been a game show host, a soccer pundit, and a pro wrestler. Now, he's becoming an animated character. The record-setting streamer (whose real name is Darren Watkins, Jr.) is set to star as the leading voice actor in a newly announced series from Brian Robbins' Big Shot Pictures. Showrunner Matt Owens, who is best known for helming the first two seasons of Netflix's live-action adaptation of the popular anime One Piece, will write the series. Visit Tubefilter for more great stories.