Last updated Apr 9, 2026 by RSS Ingestion
European TV has never been an easy market for buying or selling advertising. Much like the US TV market, national broadcasters still dominate in Europe, but their content is spread across different languages, currencies and regulations. Also much like the US, Europe is undergoing a transition from linear TV to streaming and CTV. But reliable […] The post Inside RTL’s Plan To Aggregate Europe’s Fragmented TV And Video Supply appeared first on AdExchanger.