Scaling Success: How AI is Reshaping Publisher Deals

ExchangeWireApril 9, 2026Aimee Newell TarínRead original

Last updated Apr 9, 2026 by RSS Ingestion

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Peter Mason, illuma CEO, looks at how AI is reshaping publisher deals. He expands on how advertisers can find new audiences at scale, contextual AI, and the future of deal-making. As 2026 planning cycles accelerate, one pressure point remains front [...] The post Scaling Success: How AI is Reshaping Publisher Deals appeared first on ExchangeWire.com.