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21,299 articles covering the AdTech ecosystem
To be what you can see: why queer mentorship still matters in advertising
Many queer people still don’t see themselves reflected at the top of our industry.
Persil and Arsenal Women unveil OOH campaign to get girls playing outside
Research found that girls are withdrawing from unstructured play outside by eight years old.
Nurofen aims to turn the tables for women in the “pain game"
Work was created by McCann London.
Dentsu Says Advertisers are Underinvesting in Video for Brand Building
Linear TV is still held up by many on the buy-side as primarily a brand-building tool. That perception can work against it at times, as broadcasters push to attract more performance budgets. But it still definitely sees the benefit, as it's still common for clients to default to linear TV for their big brand pushes. Read More
Fifty Hires AudienceScan’s Charlie Firebrace as Growth Director
Fifty, the audience intelligence and media solutions partner, today (9th April, 2026) announced the appointment of Charlie Firebrace, formerly head of strategy and partnerships at AudienceScan, as its new growth director. Bringing nearly two decades of experience building and scaling B2B [...] The post Fifty Hires AudienceScan’s Charlie Firebrace as Growth Director appeared first on ExchangeWire.com.
Clinch Bolsters North American Growth with Appointment of IPG Veteran Melvin Stern as VP
Clinch, the agentic AI platform for omnichannel content orchestration, today (9th April, 2026) announced the appointment of Melvin Stern as vice president of growth, strengthening its North American team as brands and agencies seek more integrated ways to connect creative [...] The post Clinch Bolsters North American Growth with Appointment of IPG Veteran Melvin Stern as VP appeared first on ExchangeWire.com.
5 Years Of ATT: What We’ve Learned, And What The Future Of iOS Performance Looks Like
When Apple launched AppTrackingTransparency (ATT) in 2021, access to deterministic identifiers fell sharply as roughly 80% of users opted out of tracking. User-level feedback loops became sparse and biased, and iOS performance marketing shifted into a different measurement environment under SKAdNetwork (SKAN). Apple’s AdAttributionKit (AAK) later delayed postbacks, compressed conversion values and set privacy thresholds […] The post 5 Years Of ATT: What We’ve Learned, And What The Future Of iOS Performance Looks Like appeared first on AdExchanger.
Simaia Launches ‘AI Search on Autopilot’ to Help APAC B2B Companies and Startups Capture LLM Traffic and Convert Leads
Simaia announced its public launch as an AI marketing team for B2B small and medium enterprises (SMEs) and startups across the Asia-Pacific region. Simaia replaces the need to build, hire, and manage an in-house marketing function – handling everything from AI search visibility across ChatGPT, Google Gemini, Perplexity, and Claude to converting that visibility into identified, […]
123RF Launches Global Creative Operating System, Sphere to Streamline Marketing Workflows
AI-powered platform unifies campaign planning, production, publishing, and analytics for enterprises and agencies worldwide 123RF announced the global launch of Sphere, its creative operating system, a platform designed to address inefficiencies in modern marketing teams by consolidating fragmented tools and workflows into a single environment. The platform integrates campaign planning, creative asset production, publishing, and […]
Yuma AI Launches Ask Yuma: A Conversational AI to Manage eCommerce Support Operations
Ecommerce brands can now build automations, investigate issues, and generate reports by talking to their AI platform in plain English Yuma AI, the AI agent platform for ecommerce customer support, announced the launch of Ask Yuma, a conversational interface that lets merchants manage their entire support automation through natural language. CX teams shouldn’t have to […]
Epsilon Announces ETS Version 10, Advancing the Integrated Capital Markets Platform
Epsilon Technologies Group, a capital markets technology solutions provider, announced a new release of its ETS platform, marking a significant step forward in the evolution of ETS as an integrated front-to-back solution for capital markets functions. With this release, Epsilon introduces expanded valuation, risk, analytics, and accounting capabilities within the core ETS platform. The platform […]
MoversTech Releases Its Most Significant Platform Update of Recent Months
MoversTech, the end-to-end CRM built specifically for moving companies, has released two major platform updates – Expanded Multibranch Control and a fully redesigned Advanced Storage Module. Together, these updates give multi-location moving companies the operational structure and automation to run complex operations inside one system, without compromising visibility or control across teams, locations, or billing. […]
Reply selected by Microsoft as Launch Partner for Agent 365, supporting the governance and scaling of AI agents
Reply has been confirmed one of a small number of Launch Partners for Agent 365, supporting the general availability of Microsoft’s new platform designed to provide enterprise-grade governance, observability and lifecycle management for AI agents. Microsoft Agent 365 introduces a structured framework enabling organizations to deploy, monitor and manage AI agents consistently across business functions. As […]
Factor4 Gift Cards Now Available on Oracle Cloud Marketplace
This integrated solution enhances the customer journey by allowing staff to sell, redeem, and manage gift cards in real time, all from a single interface. Factor4, a leading provider of gift and loyalty solutions and a member of Oracle PartnerNetwork (OPN), announced Factor4 Gift Cards is available on Oracle Cloud Marketplace and can be deployed on […]
Movers & Shakers: Publicis Groupe, WPP Media, Jungle Creations, OpenAI, Uncovered and more
Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry.
Campaign Global Agency of the Year Awards: shortlist revealed
UK shops lead nominations against competition from all corners of the globe, with winners to be revealed on 18 June.
Martin Sorrell continues to fire shots
Now in his 9th decade, the S4 Capital founder is still ragging on WPP and thinks PR is just an extension of advertising that doesn’t need to exist on a standalone basis.
The price is right – or is it?
Price isn’t the grubby bit at the end of the funnel, it’s the moment when brand truth gets put to the test.
2026 FIFA World Cup Viewing Set to Fragment Across Linear & Streaming in UK, Nexxen Forecast Finds
Nexxen, the advertising technology platform powered by unique data and media, today (9th April, 2026) launched a new predictions report on UK viewership of the 2026 FIFA World Cup, leveraging Nexxen’s proprietary data and resources to track past, present, and [...] The post 2026 FIFA World Cup Viewing Set to Fragment Across Linear & Streaming in UK, Nexxen Forecast Finds appeared first on ExchangeWire.com.
Career Journeys—How early social media and startup work shaped this beauty CMO
Aila Morin worked her way up the marketing career ladder by way of social media to become CMO of Merit Beauty.
What TV measurement changes mean for buyers and sellers ahead of the 2026 upfronts
How media buyers and sellers can navigate ongoing changes to TV measurement ahead of the 2025 upfronts.
The new creative model: Speed is the outcome, authenticity is the point
Work made by people who actually understand the moment, the platform, and the audience, all at once.
Canva Acquires Simtheory and Ortto, Boosting AI and Marketing Power
Canva, the world’s leading visual communication platform, announced the acquisitions of Simtheory, an AI collaboration and agent management platform, and Ortto, a customer data and marketing automation company, as part of its continued investment in artificial intelligence and marketing infrastructure. These additions will expand how Canva powers the full workflow from early ideas through to campaign […]
BBT Drives 20% Year-Over-Year ARPU Gains Through Experience-First Growth With Calix
BBT leverages their investment in the Calix One platform, guided by Calix Success, to launch residential value-based offers that are driving ARPU growth while accelerating their small business expansion with SmartBiz Calix, Inc. announced BBT drove 20 percent year-over-year growth in average revenue per user (ARPU) by leading with personalized residential experiences—quickly followed by an expansion to […]