BBT Drives 20% Year-Over-Year ARPU Gains Through Experience-First Growth With Calix

MarTech SeriesApril 9, 2026Business WireRead original

Last updated Apr 9, 2026 by RSS Ingestion

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BBT leverages their investment in the Calix One platform, guided by Calix Success, to launch residential value-based offers that are driving ARPU growth while accelerating their small business expansion with SmartBiz Calix, Inc. announced BBT drove 20 percent year-over-year growth in average revenue per user (ARPU) by leading with personalized residential experiences—quickly followed by an expansion to […]