The Price And Promo Paradox; YouTube’s Interactive TV Push

Priced Out For many online advertisers, product prices and ad budgets are flip sides of the same coin. Is a brand better off discounting prices by $1 or spending $1 more per purchase on ads?  For many of the biggest CPG brands, marketing budgets are tightening after years of inflation. When shoppers decreased their grocery […] The post The Price And Promo Paradox; YouTube’s Interactive TV Push appeared first on AdExchanger.