Gen Alpha Leads Shift to AI-Powered Entertainment Search, Discovery and Recommendations

New Gracenote study finds behavioral change well underway, but trust in AI-generated results has not kept pace Gracenote, the content intelligence business unit of Nielsen, has examined how AI is changing the ways people find and watch entertainment content in a new report titled “TV Search and Discovery in the AI Era.” As adoption of […]

Last updated Apr 8, 2026 by ATDb automated enrichment