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11,838 articles covering the AdTech ecosystem
Lyft - Save the Money (BTS) - 1m12s
How Lyft animated the forlorn dollar bill in its ‘Save the Money’ spot
Director Jeff Low and puppeteer Oliver John Taylor explain the process of making the dollar bill character feel human.
7 Things That Hit This Week: Meta’s Next Stab at Commerce, New Hires at Sephora and Lowe’s, and Pinterest Goes Deep on AI
Plus, how much it costs to sponsor a retail upfront.
PanTerra Identifies Key Business Communications Trends for 2026
PanTerra today outlined several key trends influencing how businesses approach AI-powered communications, cloud contact centers, and customer service operations in 2026. As organizations continue modernizing communication infrastructure, companies are placing greater emphasis on connected workflows, automation, and communication tools that support both customer-facing teams and internal operations. PanTerra is focused on helping organizations bring calling, […]
Kaloop Launches AI-Powered Community Hub for Florida HOAs and Condos
New platform gives homeowners instant access to governing documents, board contacts, and an AI agent that answers community questions. Kaloop today announced the launch of Community Hub, a new AI-powered service that is making homeowners’ association and condominium information easier to access than ever before. Community Hub is importing governing documents from Florida HOAs and condominiums into […]
CaliberMind Launches MCP Server, Giving Enterprise Teams a Governed GTM Data Layer for Any AI Platform
CaliberMind’s MCP Server eliminates token waste delivering a schema-ready GTM data layer — so AI spends every query on insight, not data prep. CaliberMind, the GTM Intelligence and marketing analytics platform for enterprise go-to-market teams, today announced general availability of the CaliberMind MCP Server. This open Model Context Protocol (MCP) integration connects any MCP-compatible AI assistant — […]
Every Interaction Tells a Story: Tele-Town Hall & TTH Communications Launch ‘Connected Insights’
Turn your communications data into actionable intelligence with Connected Insights, a new offering from TTH Communications. Tele-Town Hall, LLC (TTH Communications), the originator of the political tele-town hall, is announcing the launch of Connected Insights, a new analytics and intelligence offering designed to help organizations understand audience behavior, improve engagement, and optimize communication performance. Marketing […]
Upwave and MNTN Expand Partnership to Scale Brand Outcomes on Connected TV
MNTN advertisers can now launch Upwave Brand Lift measurement directly in the platform and quickly understand how their CTV campaigns are impacting brand metrics Upwave, the Brand Outcomes Measurement Platform, today announced a deepened partnership with MNTN (NYSE: MNTN), including an integration that makes it easier for MNTN advertisers to measure and optimize Brand Lift for their […]
Kaltura Named a Leader in the 2026 Aragon Research Globe for Enterprise Video
Vendors are evaluated based on completeness of strategy and performance Kaltura (Nasdaq: KLTR), the Agentic Digital Experience company, today announced it has been named a Leader in The Aragon Research Globe™ for Enterprise Video, 2026. The independent research and advisory firm evaluated numerous providers across a rapidly evolving market, how video delivers knowledge to both people and AI agents, a nd placed Kaltura in the Leaders sector. Kaltura’s recognition […]
Teads Launches CTV Ensemble for Unified Omnichannel Orchestration
Comprehensive suite provides a single global access point for high-attention formats and measurable results – from brand storytelling to bottom-line performance. The launch highlights the general availability of Teads CTV Performance, bringing AI-driven, lower-funnel outcomes directly to the living room. Teads (NASDAQ: TEAD), the omnichannel outcomes platform, today announced the launch of its Connected TV suite: […]
Sumsub Becomes First Verification Platform to Enable AI Agents to Build Compliance Setup
Teams can now upload AML policies to Claude, ChatGPT, or other AI and get a fully configured Sumsub workflow in minutes, then manage day-to-day tasks Sumsub, a global verification and fraud prevention leader, announces the launch of its Model Context Protocol (MCP) integration and a new suite of AI agent skills. This makes it the […]
Cision Launches AI Coverage Analysis in CisionOne to Help PR Teams Move from Coverage to Action
AI Coverage Analysis helps communicators understand the story behind their media coverage, surface key narratives, and identify what to do next Cision, a global leader in consumer and media intelligence, announced the launch of AI Coverage Analysis, a new feature in its award-winning CisionOne platform. “PR teams have more access to data than ever, but […]
Amazon Quick Suite Now Powered by ZoomInfo’s GTM.AI as the GTM Context Layer for AI Agents
ZoomInfo’s verified B2B intelligence and native GTM skills are now available inside Amazon Quick Suite, AWS’s agentic AI workspace, through GTM.AI. ZoomInfo , the all-in-one AI GTM platform, has confirmed a native integration with Amazon Quick Suite, AWS’s agentic AI workspace. Go-to-market teams can now run ZoomInfo searches and skills in plain language inside Quick, […]
Luca Guadagnino’s Nearly Finished Sam Altman Movie ‘Artificial’ Dropped by Amazon After OpenAI Partnership
Luca Guadagnino’s nearly finished Sam Altman movie, “Artificial,” has been dropped by Amazon MGM Studios, Variety has confirmed. The film, starring Andrew Garfield as the controversial OpenAI CEO, will be shopped to other studios. The move notably comes after Amazon struck a massive partnership with the tech company in February to expand OpenAI’s use of […]
AI Mode Sends A Different Visitor. Your Website Wasn’t Built For Them via @sejournal, @slobodanmanic
Pull your top AI-referred landing pages. Can this visitor complete their task within 30 seconds? Here's what to do when the answer is no. The post AI Mode Sends A Different Visitor. Your Website Wasn’t Built For Them appeared first on Search Engine Journal.
Google Research Shows How AI Spam Can Be Detected via @sejournal, @martinibuster
Google research suggests AI spam may be easier to detect by identifying originating networks instead of analyzing content one at a time. The post Google Research Shows How AI Spam Can Be Detected appeared first on Search Engine Journal.
AI Citation Share Ships, New Data Doubts LLMS.txt – SEO Pulse via @sejournal, @MattGSouthern
Bing rolls out AI Citation Share; fresh data shows LLMs.txt files go unread; Google backs two agent specs; and the UK orders fairer Search ranking. The post AI Citation Share Ships, New Data Doubts LLMS.txt – SEO Pulse appeared first on Search Engine Journal.
LadBible buys social agency Uncovered in deal worth up to £34m
Deal comes as group seeks to increase its ownership of "more predictable, scalable revenues".
Rob Doubal and Laurence Thomson exit M&C Saatchi amid restructure
Creative duo joined the group as global creative leaders in 2024.
Marketing created generational stereotypes, now it must dismantle them
The future is intergenerational. Diversity in age among agencies should matter more than it currently does.
Carat, Dentsu OOH and W&K scoop Grand Prix at Outdoor Media Awards
Dentsu OOH won the most awards of any agency at last night's ceremony.
ITV in 'active talks' with Sky over acquisition and unveils new ad formats
Managing director Kelly Williams said the deal was a “direct response” to the changes in the market presented by Google, Amazon and Meta.
Yannick Bolloré: Combine power of machines and understanding of human desire to win
Ahead of Cannes Lions 2026, Campaign is asking leaders from the biggest global agency and marketing groups about the most pressing issues facing the industry. Yannick Bolloré of Havas completes the series.
Global creative agency Mox launches design and experiences division
Mox/Worlds will be led by Jas Rewkiewicz, former chief creative officer at Altava.