News

Academy Sports and Outdoors taps Instacart for same-day delivery

The sporting goods retailer, which partnered with Uber Eats earlier this year, will charge the same price for products as in its stores.

Consumers warm up to agentic AI purchases

Shoppers are trusting AI to buy items on their behalf, but they still prefer a human step in the process, a new survey found.

Mattel Game Studios Launches to Expand Self-Published Games Biz Across Hot Wheels, UNO and More IP (EXCLUSIVE)

Mattel is revamping its video game business with the launch of Mattel Game Studios, a division of the toy brand that will develop, publish and operate original interactive experiences inspired by Mattel IP. The debut of the new game developer, housed under the larger Mattel Digital Studios led by Marcus Liassides, is part of Mattel’s […]

How brands can navigate the Paramount-WBD merger chaos

The issue is less about a specific transaction and more about how the ad industry prepares for the ongoing consolidation reality, says Crossmedia's Kaitlyn McInnis.

Cuisinart caters to thumb-scrolling consumers with short-form series

The 14-part, non-linear series follows the culinary endeavors of a modern home cook and her eccentric roommate from the 17th century.

Smartphone school ban could imperil billions in social media ad revenue

While hypothetical, a ban is just one aspect of the rapidly changing regulatory landscape of teen social media use.

Sociable: Pinterest partners with Zillow for ad targeting

Through the deal, the real estate platform can target app users with ads based on specialty consumer segments including fixer-uppers and homebuyers.

Reddit Preserved The Part Of The Internet We Broke via @sejournal, @brentcsutoras

Search referrals measure how people reach Reddit. They don't measure why people go looking for it, and that gap is where the value sits. The post Reddit Preserved The Part Of The Internet We Broke appeared first on Search Engine Journal.

Why Anthropic’s Claude Watermark May Be A New Text-Marking Method via @sejournal, @martinibuster

Anthropic has revealed enough about Claude's watermark to identify how it might work. A new research paper may be the clue. The post Why Anthropic’s Claude Watermark May Be A New Text-Marking Method appeared first on Search Engine Journal.

Molly's Story - 1m27s

Duke's Story - 1m40s

Baxter's Story - 1m30s

Epic Fire - Zurda - 1m20s

Meta’s AI Cloud Ambitions Face Cost and Trust Pressures

Renting its compute is an enticing revenue stream, but challenges include building trust with a new batch of customers

How Attention is Reshaping CTV – Viant, Mastercard & TVision on Attention Economics

CANNES, France – Impatience with legacy measurement is driving a broader rethink of how CTV advertising is planned, bought, and evaluated. Attention data, once a niche academic curiosity, is increasingly being positioned as the connective tissue between media and creative, between impressions delivered and outcomes actually achieved. And for Mastercard, it has already started to […]

Nextdoor’s CRO Says Self-Serve Ads Are Stickier Than They Look

AMENIA, NY — When a small business owner wakes up and logs into an ad platform before their morning coffee, the platform has become infrastructure, more than just a marketing tool. That’s a shift Nextdoor is banking on as it pushes deeper into self-serve advertising. The neighborhood social network now sees tens of thousands of […]

L.L. Bean rolls out loyalty program with perks for a purpose

Alongside points accrual, the program offers members the chance to vote on the direction of $250,000 of L.L. Bean’s charitable investments.

‘How Long Gone’ to Host Inaugural Awards Show ‘The Goneies’ in New York (EXCLUSIVE)

Move over, Oscars: There’s a brand new awards show for bicoastal elitists. “How Long Gone,” the cult-famous culture podcast hosted by Chris Black and Jason Stewart, has announced the inaugural edition of “The Goneies,” an intimate awards show taking place on Sept. 15 at Racket NYC in Manhattan. A limited number of tickets will go […]

Panera Bread hires CMO from Cava as transformation work continues

Andrew Rebhun will lead all aspects of marketing at the fast-casual chain. He previously was the chief marketer at Cava and El Pollo Loco.

The Premier League Looks to Score World Cup Audiences With US Campaign

The Premier League wants American soccer fans to know 'It's All Here.'

Before Betting on a New Flavor, Oreo Is Letting Consumers Choose

Customers vote on a special flavor to be introduced to stores next year

Marketing Vanguard at Cannes: Saying No Is the New Power Move ft. Mainardo de Nardis & Rani Al Hajji

The best marketers are doing less—and they don’t pay for attention.

Here’s the first martech category replaced by AI

CI tools are losing ground to ChatGPT, Claude, and Gemini. Here's why stale battlecards may be the bigger problem. The post Here’s the first martech category replaced by AI appeared first on MarTech.

The AI debt hidden in faster marketing

Marketing can produce more with AI, but every new capability creates work to govern, integrate, measure, and maintain. That’s where AI debt builds. The post The AI debt hidden in faster marketing appeared first on MarTech.