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19,550 articles covering the AdTech ecosystem
Tidy Cat, Pretty Litter Go Hollywood
Tidy Cat debuts creative tied to the "Special Litter Unit" or SLU while Pretty Litter brings back Martha Stewart.
Over 4,000 brands advertising on Disney+ across EMEA
Disney Advertising welcomed key clients, brands and advertisers to its UK Upfront event in London on October 6th to celebrate the growth of its Disney+ streaming platform and spotlight upcoming content from Disney, Pixar, Marvel, Star Wars, National Geographic, Hulu, FX and ESPN. The event came at a milestone moment for Disney Advertising with more […]
Data: UK embracing ad-supported streaming in record numbers
With streaming now the default way most of the UK watches television, ad-supported streaming has overtaken every other form of TV viewing, according to Roku’s first VOD Evolution study of UK viewing habits. Of the 26 hours a week UK streamers spend watching television, 14 hours are now spent on ad-supported streaming, through broadcaster apps […]
NewsGuard Presses Bid To Block Omnicom-IPG Merger Condition
"In our system, the First Amendment restrains governmental actors and protects private ones," NewsGuard attorney Robert Corn-Revere told federal appellate judges Tuesday morning.
Meta Users Seek To Reinstate Claims Over Ads For Stock Scams
Meta Platforms users who alleged they were victims of "pump-and-dump" investment scams advertised on Facebook and Instagram are petitioning a federal appellate court to revive their lawsuit against the company.
Walmart Connect Expands Audiences, CTV Measurement
The expanded services with WBD, Spotify and Yahoo DSP are intended to give Walmart's media arm a larger piece of TV ad dollars through the partnership by giving advertisers a longer reach to Walmart shoppers on linear TV networks like TBS.
A Short History Of The Long Legacy Of Literacy
Literacy has had a good run as a definer of social status. But that may finally be passe.
Google DeepMind AI Search Gives Sneak Peek At Tomorrow's Ads
If advertisers want to get a sneak peek at the future, they only need to look as far as Google DeepMind's multimodal AI model for on-device search introduced today.
Facebook Tests 'Immersive' Full-Screen Reels Feed
Meta is testing a feed option on Facebook that directs some users into a full-screen video experience upon opening the social media app, prioritizing the company's leading TikTok-like short-form video format Reels over written and photo content.
Mobile Gamers are ‘Focused and Locked In’ – And Brands Finally are Paying Attention
The fragmented media landscape has sent advertisers scrambling for places where consumers actually pay attention. Mobile gaming, it turns out, might be one of the last environments where eyeballs stay still. Half of Americans now play mobile games regularly, and the demographic skews toward the people marketers most want to reach: millennials and Gen Xers […]
Pinterest releases debut report on beauty trends
The overview covers 11 key colors, finishes, scents and styles that have resonated with users in the app throughout 2026.
X launches AI-powered ad creation option
The company launched X Lift at Advertising Week New York and said the new system can automatically convert a business URL to a promotional campaign.
Meta introduces new AI-powered tools at Ad Week 2026
The company is testing importing and creative insight features, as well as improved conversational guidance for its artificial intelligence elements.
TikTok highlights creator recs for Halloween travel
The app is focusing on popular #FilmTok and #BookTok locations and suggesting vacation ideas tied to spooky themes and the fall season.
Meta tests Reels-first Facebook feed in India
The company, which is experimenting with the option on Instagram, is expanding its trials of the feature before expanding it to more countries.
Reddit launches updated lead gen ads options
The platform also launched a test of in-market audiences and added new HubSpot integration as it expands its partnerships.
Top retail conferences in 2027
These events feature C-suite speakers who will discuss AI-driven solutions, understanding consumer behavior and leveraging technology, among other subjects.
Nutella heads to Super Bowl, part of Ferrero’s $50M marketing bet in 2027
The marketer of sweet snacks will air two commercials during next year’s game following a successful 2026 debut for its Kinder Bueno brand.
Dear Media and Amanda Hirsch Want Brands To Ditch the Script
Hirsch argued that the best podcast ads don't sound like ads.
Want an AI-Built MMM You Can Trust? Start With a Thesis
AI can build a marketing mix model in days. Whether you should believe it is another matter. On this episode of Inside the Stack, AdExchanger speaks with Madan Bharadwaj, Founder and CEO of M-Squared, about how marketers can decide whether an AI-built marketing mix model is reliable enough to act on. AI has cut the […] The post Want an AI-Built MMM You Can Trust? Start With a Thesis appeared first on AdExchanger.
VML’s Heather Physioc: AI Search Requires Brands to Tell a Consistent Story
NEW YORK — Search engine optimization built its playbook around keywords and links. AI-powered discovery requires something different. Brands need a coherent, corroborated story that holds up across every surface where their content appears, because AI systems are cross-validating sources in ways that traditional search never did. “To be discoverable today means that brands are […]
Tara Walpert Levy at AWNY: The Creator Economy Is ‘a Capability, Not a Channel’
NEW YORK — Brands are beginning to treat creator marketing the way they once treated digital advertising — as something important that nobody quite knows how to operationalize at scale. The answer, says Tara Walpert Levy speaking at the New York Stock Exchange during Advertising Week NY, is the same one that worked 15 years […]
Amid Advertising Week New York, LUMA’s Kawaja Says AI is Turning Adtech Into Cage Match
Artificial intelligence may make advertising more efficient, but Terence Kawaja doesn’t think efficiency is where the real money will be made. Kawaja, founder and chief executive of investment bank LUMA Partners, said AI will increasingly automate media buying and other advertising workflows. The bigger prize will go to companies that combine AI with proprietary data […]
Using AI To Assist With SEO Work, Not Replace The Worker via @sejournal, @chrisgreenseo
Here's how one technical SEO splits audit work: deterministic checks for facts, a local LLM to explain them, and a human to judge. The post Using AI To Assist With SEO Work, Not Replace The Worker appeared first on Search Engine Journal.