News
16,114 articles covering the AdTech ecosystem
Twitch appoints global CMO
Christine Cassis joins the Amazon streaming subsidiary from Shopify.
Virgin Atlantic Holidays ad focuses on the moment before a decision
The work was created by Lucky Generals.
Pitch Update: Ecco, Asda, Screwfix, Fentimans, British American Tobacco, Novo Nordisk and more
Campaign's weekly round-up of pitches, reviews and account wins.
Watch the newest commercials from Verizon, Kohl’s, Hulu and more
Hulu hypes the new FX teen thriller series “The Shards.”
Waymo seeks agency for first Super Bowl ad, hires WPP for media
The autonomous taxi company is conducting an agency review as it plans its first national Big Game spot next year.
CNN’s Free, Ad-Supported Channel Is Finding Success in Its First Year
CNN's Melody Taylor explains how CNN Headlines has found its audience.
The consumer journey is CPG marketing’s ‘North Star’ — and why brands can’t discount promotion strategies
With the exponential growth of AI and the media landscape’s continued fragmentation, savvy CPG marketers are focused on connecting media, promotions and commerce to drive incremental sales. A new study from Circana and Ibotta Inc shows that promotions can deliver measurable incremental business outcomes. Partner insights from Ibotta.
Independent Agencies Get a New Buying-Power Benchmark
Agency scale has traditionally been associated with greater media buying leverage. A new partnership between Guideline and Tinuiti is putting that independent agencies assumption to the test, using verified market intelligence to compare negotiated media costs against broader benchmarks. For brands evaluating media agencies, buying power has long been one of the arguments favoring the […] Independent Agencies Get a New Buying-Power Benchmark first appeared on Street Fight.
Instagram Unveils ‘More Modern’ New Logo, and People Are Already Making Fun of It
Meta’s Instagram proudly launched a new logo Thursday — its first update in a decade — and the trolling has already begun. “The wordmark at the top of the app hasn’t changed in 10 years, so it was time for a refresh,” Instagram head Adam Mosseri wrote in a post on the platform. “Cleaner and […]
Comedian Sebastian Maniscalco Launching New SiriusXM Interview Show With Guests Including Jerry Seinfeld and Ray Romano (EXCLUSIVE)
Sebastian Maniscalco is hosting a new monthly series on SiriusXM, “We Got Company,” in which the veteran stand-up comedian and actor will sit down for extended one-on-one conversations with notable guests. The series premieres on SiriusXM on Aug. 20 with Jerry Seinfeld. Upcoming guests including actor and comedian Ray Romano, celebrity chefs and restaurateurs Mario […]
How Filmhub is Investing in the Creator Economy Through New Deal With UnderCurrent (EXCLUSIVE)
As part of the global distribution and sales company’s investment in the creator economy, Filmhub has inked a partnership with talent management company UnderCurrent. Filmhub’s goal with the partnership is to help digital creators expand their distribution reach — whether that’s by licensing their content to VOD platforms or helping them negotiate original film and […]
Creator Agency Fixated Taps Mary Murcko as Chief Revenue Officer
Media biz veteran Mary Murcko has joined Fixated, an agency that provides support services for creators ranging from talent representation to creator economy support services. Murcko has been tapped to steer the company’s global revenue organization, overseeing brand partnerships, direct media sales, podcast sales, clipping and other brand and sponsorship activities. Launched in 2024, Fixated […]
The PPC Clean-Up: How to Audit and Fix ‘Value Inflation’ in Google Ads
PPC managers inheriting an account: verify the conversion value before touching the bid strategy. Five checks that separate real revenue from phantom value. The post The PPC Clean-Up: How to Audit and Fix ‘Value Inflation’ in Google Ads appeared first on Search Engine Journal.
8 steps small agencies can take to protect margins in procurement negotiations
A guide for small agencies to calculate actual costs, control scope, price longer payment terms and respond to procurement demands.
Nielsen’s $2.15B DoubleVerify Bet Could Make it a Player, Not Just a Referee
A version of this story was originally published in AI, Tech & Money, a free, weekly newsletter packed with news and exclusive analysis on all things tech, platforms, and deals […]
How Sprouts balances self-distribution and store growth
The specialty grocer’s chief development officer outlined the company’s “balancing act” of growth and supply as it prepares to enter new markets in 2027.
Schnucks beefs up its digital tools for shoppers
The grocer’s customers can now use an AI tool on the app and website as well clip digital coupons directly from its revamped, interactive weekly ad.
Grocery Outlet’s value image is improving with shoppers, CEO says
Key adjustments the discount grocer made to its opportunistic supply and low-price messaging have boosted its financial results, Jason Potter told investors.
Crocs inks AI tech deal
The footwear company is working to modernize its core business and IT systems in order to simplify operations and reduce costs.
Shoe Station names chief marketing officer
Tracy Dick is now in the chief marketer role, following the company’s corporate name change earlier this summer.
Bed Bath & Beyond, Inc. names chief accounting officer
Jill Windrum will also serve as deputy chief financial officer, effective Aug. 31, taking on the principal accounting officer role from CFO Brian LaRose.
Dillard’s gains market share
Sales barely rose, tariff refunds padded the bottom line and customers were choosy, but the retailer held its own in Q2, analysts said.
Fabletics plans to triple its international footprint
The company is opening 45 new stores over the next year and expanding into new markets after surpassing $1 billion in net revenue.
Academy Sports and Outdoors taps Instacart for same-day delivery
The sporting goods retailer, which partnered with Uber Eats earlier this year, will charge the same price for products as in its stores.