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11,838 articles covering the AdTech ecosystem
Cannes Briefing: The ad industry’s power shifts, mapped in sand
An investment bank walks into Cannes. A holdco walks out.
Omnicom Media kicks off a series of partnerships at Cannes Lions with a first-time Netflix deal
Omnicom Media is integrating Acxiom audience data into Netflix’s ad capabilities to enable more relevant ads, and sometimes even work them into the content
Media Buying Briefing: How Sport Beach became a big Cannes Lions destination — and a business
Sport Beach started as a one-slide concept. It's since grown into one of Cannes Lions' most popular activations – and a standalone business unit for holdco Stagwell.
The AI search boom is fueling content budgets before media buys
As brands chase visibility in AI search, many are reallocating SEO, content and creator budgets before investing in AI search advertising.
How Lipton is using local creators instead of building in-house social teams
Lipton worked with Billion Dollar Boy to activate local creators across six different markets; a new approach to global marketing
WTF is containerization?
Containerization is suddenly everywhere in ad tech conversations.
Brother, DSPlease; The Short-Lived (We Hope) Fawning AI Listicle
You Down With DBE? There’s a new type of DSP But it’s hard to put a finger on what exactly distinguishes the DSP category. It encompasses startups like Pontiac Intelligence and products like Comcast-owned Universal Ads, not to mention pureplays like Viant – all platforms that operate at dramatically lower take rates than The Trade […] The post Brother, DSPlease; The Short-Lived (We Hope) Fawning AI Listicle appeared first on AdExchanger.
Indie Agency Dept Takes Aim at Holdco AI Stacks With Open Orchestration Layer
The indie agency is taking on the holdcos with an AI assistant that follows users across workflows and automates execution.
CTV’s Future Is Shopping, Scale and a Little AI Magic: Vizio’s Adam Bergman
The biggest screen in the house has dominated advertising for generations. Now Vizio wants to turn that screen into something more: a storefront, a data platform and a gateway to measurable outcomes. That is the vision Adam Bergman, group vice president of advertising and data sales at the consumer electronics company, is pursuing as the […]
Make Something Agents Want via @sejournal, @slobodanmanic
Is your website invisible to AI agents? Six companies just signaled the channel is real. Here's the window that's still open. The post Make Something Agents Want appeared first on Search Engine Journal.
Cannes Lions award entries drop 25% in 2026
Lions toughened award criteria, following last year’s controversy over a number of entries.
Cannes Lions entries drop more than 25% as stricter rules kick in
The festival received almost 7,000 fewer entries in 2026 following a revamped process after last year’s cheating scandal.
Deindexing Reports Keep Coming, Google Sees Nothing Unusual via @sejournal, @MattGSouthern
Websites report pages being removed from Google's index, while Google sees nothing unusual. How to separate real deindexing from ranking loss and reporting noise. The post Deindexing Reports Keep Coming, Google Sees Nothing Unusual appeared first on Search Engine Journal.
The Content Framework That Worked In 2019 Is Now Working Against You via @sejournal, @gregjarboe
Why the best content frameworks become outdated and how to stay ahead by embracing new data instead of defending old models. The post The Content Framework That Worked In 2019 Is Now Working Against You appeared first on Search Engine Journal.
Cannes Lions predictions—13 food and beverage campaigns that should win
Olaf van Gerwen of Chuck Studios highlights some of the breakthrough work in the food and beverage category this year, including cows that look a bit like Oreos.
AB InBev, Coke, e.l.f., M&M’s and others make the inaugural Creative Brand Lions shortlist
See all 10 brands vying for Lions in the new Cannes Lions category honoring internal processes leading to great creative work.
Watch the newest commercials from Instacart, Domino’s, Instacart and more
Lindsay Hettling, VP of marketing at Domino’s, helps hype the pizza chain’s Best Deal Ever promotion.
WPP Media clings to the lead in Comvergence’s global ranking, but likely not for long
What to know about WPP’s lead and other findings from Comvergence’s media billings report for 2025.
PropellerAds Launches Paid Social Traffic, a New Way to Reach Social Media Audiences
PropellerAds, a leading advertising platform, has rolled out Paid Social Traffic, a standalone format that gives advertisers access to paid social media audiences from inside their existing accounts. The format makes audiences active on Facebook, Instagram, X, and other social feeds available within the PropellerAds platform, with supply aggregated through its partners. For years, advertisers […]
Looper Insights and State of Streaming Partner to Bring CTV Visibility Intelligence to Streaming Executives
Looper Insights, the leading CTV merchandising analytics platform, has partnered with State of Streaming, the streaming industry intelligence platform, to provide exclusive, data-backed editorial content for streaming, advertising and media executives. Through the partnership, Looper Insights will contribute recurring analysis to State of Streaming, helping readers understand how streaming services, studios, broadcasters and sports rights […]
What Political Campaigns Can Teach Marketers About Hyperlocal Media Strategy
Political advertising has long served as a testing ground for innovations that eventually make their way into mainstream marketing. Campaigns operate under compressed timelines, face relentless pressure to prove effectiveness, and often have only a single opportunity to influence behavior before Election Day. As a result, many of the strategies developed in political media—from audience […] What Political Campaigns Can Teach Marketers About Hyperlocal Media Strategy first appeared on Street Fight.
Alfonso Ribeiro on Social Media Fueling ‘Dancing With the Stars’ Success and Urging Contestants to Ignore the Trolls: ‘Why Are We So Mean to One Another?
“Dancing With the Stars” is not like any other reality show. It’s real. That’s the message winner-turned-host Alfonso Ribeiro sends when discussing the competition series. “We’re creating a safe space — a space where we’re allowing our celebrities to share their true heart,” says Ribeiro, who has been at the helm of the show since […]
We Need To Change Our Approach To AI Prompt Tracking via @sejournal, @TaylorDanRW
Reframe AI prompt tracking as a measurement of stability, representation, and context rather than another version of rank tracking. The post We Need To Change Our Approach To AI Prompt Tracking appeared first on Search Engine Journal.
NHS Blood and Transplant ads ‘drain’ red from Marvel, HSBC UK and Independent logos
Idea for the campaign was among the winners of the Ocean Outdoor Digital Creative Competition last year.