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i-Health—the company behind women’s over-the-counter brands AZO, Estroven, and Culturelle—has expanded its relationship with Dentsu, naming the agency its media and creative AOR as it looks to modernize its portfolio […]

Publicis Groupe formed Influential Sports, a new unit that taps into the creator and influencer marketplace to help brands connect with sports fans on a deeper level.

The Super Bowl is one of the last places where brands are reminded that cultural likeness is easy but shared experience is earned.

Subscriptions were supposed to save publishers. Now, they’re becoming part of the survival logic for agencies too.

Now that the dust has settled, it's time to reflect on the best and worst commercials from Super Bowl 2026.

YouTube is balancing wanting to be premium TV, the short-form powerhouse and a creator economy engine all at once.

New ad verification and measurement techniques will have to turnover the 'i just don't want to get fired' mindset.

ChatGPT users will start seeing ads this week; is our entire economy structured around bothering consumers?; and the FTC's investigation into media credibility groups continues. The post Let the OpenAI Ads Tests Begin; Why Everything Is Annoying Now appeared first on AdExchanger.

Putting aside Bad Bunny’s halftime show, AI companies stole the spotlight on Super Bowl Sunday. Anthropic, OpenAI, Salesforce, Meta, Amazon-owned Ring and a smaller company called Genspark.ai all used Super Bowl spots to promote their products as AI tools meant to help boost productivity and inspiration – rather than replace, annoy or deceive. “A lot […] The post AI Made A Record Play During Super Bowl LIX appeared first on AdExchanger.

Senior Engagement Editor Mark Fischer breaks down ChatGPT getting ads.

OpenAI is testing ads in ChatGPT for free and Go tiers in the U.S. Ads appear below responses, labeled as sponsored. Paid tiers remain ad-free. The post OpenAI Begins Testing Ads In ChatGPT For Free And Go Users appeared first on Search Engine Journal.

Bing Webmaster Tools now shows publishers how often their content is cited in Copilot and AI-generated answers, with page-level data and grounding queries. The post Bing Webmaster Tools Adds AI Citation Performance Data appeared first on Search Engine Journal.

As OpenAI’s advertising product launches in ChatGPT, with Omnicom Media and Dentsu among the early participants, the platform aims to prove that paid sponsorships belong in AI chats.

Crowd-pleasers include ads from Lay’s, Budweiser and Pepsi Zero Sugar.

As Super Bowl advertising becomes less about a single TV moment and more about real-time cultural participation, brands are increasingly investing in influence that plays out off of the broadcast. […]

62% of ads in Super Bowl 60 featured top talent.

What brands can learn from the collective response to Benito's halftime show.

OpenAI’s decision reflects both the competitive pressures AI companies face, as well as the financial reality of supporting massive use at scale.

Analysis from Emberos shows consumer brands dominated chatbot recall after the game, with AI models differing by as much as 30% in how they interpreted the same ads.

Several brands took a walk down millennial memory lane.

The surge followed a pre-game campaign offering a crash course in Bad Bunny 101.

LGBTQ representation dropped for the second year in a row.

Bad Bunny’s expansive performance, underscored with messages of love and acceptance, translated into a perception lift for the NFL as a whole.