News

Particular Audience (PA), a global leader in Retail Media and Personalisation technology, today announced the promotion of Langton McCombe to the role of Sales Director, North America. In this position, McCombe will manage the company’s commercial and client delivery initiatives in the region, empowering retailers to unlock new digital revenue streams and deliver hyper-personalized shopping experiences […]

BFJ Digital, a leading performance marketing and data analytics agency, has issued an advisory to the Australian retail sector regarding a systemic flaw in digital advertising measurement. The agency warns that a singular reliance on Return on Ad Spend (ROAS) is driving a trend of “profitless growth,” where businesses appear successful on digital dashboards while […]

DeeperDive Adds Support For 6 Languages, Expanding Globally with Publishers Including Ouest-France, El Nacional, Ynet and More Taboola announced significant consumer momentum and global expansion for DeeperDive, its Generative AI “Answer Engine” that lives on many of the world’s top publishers, including USA TODAY Co., India Today, and BuzzFeed Asia. Since launching in general availability in […]

Enables proactive merchant risk detection and fraud prevention using real-time intelligence and workflows Persistent Systems, a global Digital Engineering and Enterprise Modernization leader, announced the launch of its Merchant Risk Management and Fraud Detection solution powered by Databricks Data Intelligence platform. The solution helps financial institutions reduce fraud losses, improve detection accuracy and lower manual review […]

AI agents increasingly influence buying decisions, yet most companies lack a clear strategy for granting those agents access to their content BrightEdge, the global leader in AI-powered enterprise performance marketing and SEO, today released data revealing AI agent requests reached 88% of human organic search activity, a level nearly matching human search and signaling a […]

Questions remain around whether LLM ads can be evaluated with the same rigor as the rest of advertisers’ media plans, writes AppFlyer’s Brian Quinn.

Google's CEO says that informational queries will become agentic search and that search itself will be an agent manager. The post Google’s CEO Predicts Search Will Become An AI Agent Manager appeared first on Search Engine Journal.

Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry.

Ingenuity+ is running the process.

Incumbent on the account was All Response Media.

Many queer people still don’t see themselves reflected at the top of our industry.

Research found that girls are withdrawing from unstructured play outside by eight years old.

Work was created by McCann London.

Linear TV is still held up by many on the buy-side as primarily a brand-building tool. That perception can work against it at times, as broadcasters push to attract more performance budgets. But it still definitely sees the benefit, as it's still common for clients to default to linear TV for their big brand pushes. Read More

Fifty, the audience intelligence and media solutions partner, today (9th April, 2026) announced the appointment of Charlie Firebrace, formerly head of strategy and partnerships at AudienceScan, as its new growth director. Bringing nearly two decades of experience building and scaling B2B [...] The post Fifty Hires AudienceScan’s Charlie Firebrace as Growth Director appeared first on ExchangeWire.com.

Clinch, the agentic AI platform for omnichannel content orchestration, today (9th April, 2026) announced the appointment of Melvin Stern as vice president of growth, strengthening its North American team as brands and agencies seek more integrated ways to connect creative [...] The post Clinch Bolsters North American Growth with Appointment of IPG Veteran Melvin Stern as VP appeared first on ExchangeWire.com.

When Apple launched AppTrackingTransparency (ATT) in 2021, access to deterministic identifiers fell sharply as roughly 80% of users opted out of tracking. User-level feedback loops became sparse and biased, and iOS performance marketing shifted into a different measurement environment under SKAdNetwork (SKAN). Apple’s AdAttributionKit (AAK) later delayed postbacks, compressed conversion values and set privacy thresholds […] The post 5 Years Of ATT: What We’ve Learned, And What The Future Of iOS Performance Looks Like appeared first on AdExchanger.

Simaia announced its public launch as an AI marketing team for B2B small and medium enterprises (SMEs) and startups across the Asia-Pacific region. Simaia replaces the need to build, hire, and manage an in-house marketing function – handling everything from AI search visibility across ChatGPT, Google Gemini, Perplexity, and Claude to converting that visibility into identified, […]

AI-powered platform unifies campaign planning, production, publishing, and analytics for enterprises and agencies worldwide 123RF announced the global launch of Sphere, its creative operating system, a platform designed to address inefficiencies in modern marketing teams by consolidating fragmented tools and workflows into a single environment. The platform integrates campaign planning, creative asset production, publishing, and […]

Ecommerce brands can now build automations, investigate issues, and generate reports by talking to their AI platform in plain English Yuma AI, the AI agent platform for ecommerce customer support, announced the launch of Ask Yuma, a conversational interface that lets merchants manage their entire support automation through natural language. CX teams shouldn’t have to […]

Epsilon Technologies Group, a capital markets technology solutions provider, announced a new release of its ETS platform, marking a significant step forward in the evolution of ETS as an integrated front-to-back solution for capital markets functions. With this release, Epsilon introduces expanded valuation, risk, analytics, and accounting capabilities within the core ETS platform. The platform […]

MoversTech, the end-to-end CRM built specifically for moving companies, has released two major platform updates – Expanded Multibranch Control and a fully redesigned Advanced Storage Module. Together, these updates give multi-location moving companies the operational structure and automation to run complex operations inside one system, without compromising visibility or control across teams, locations, or billing. […]

Reply has been confirmed one of a small number of Launch Partners for Agent 365, supporting the general availability of Microsoft’s new platform designed to provide enterprise-grade governance, observability and lifecycle management for AI agents. Microsoft Agent 365 introduces a structured framework enabling organizations to deploy, monitor and manage AI agents consistently across business functions. As […]

This integrated solution enhances the customer journey by allowing staff to sell, redeem, and manage gift cards in real time, all from a single interface. Factor4, a leading provider of gift and loyalty solutions and a member of Oracle PartnerNetwork (OPN), announced Factor4 Gift Cards is available on Oracle Cloud Marketplace and can be deployed on […]