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19,533 articles covering the AdTech ecosystem
AI Agents Are Coming For CTV; It’s Cheaper For Politicians To Buy National Ads Than To Target Texas
Agents, Agents Everywhere Agentic media buying is all the rage, including for streaming TV. A new joint effort announced Tuesday will use custom agents to help brand marketers get more from their streaming TV investments, including upfront commitments. The initiative brings together NBCUniversal, its SSP FreeWheel, Dentsu-owned agency Carat and research firm Newton. So, how […] The post AI Agents Are Coming For CTV; It’s Cheaper For Politicians To Buy National Ads Than To Target Texas appeared first on AdExchanger.
Skydance Sets Leadership Across Games, Experiences, Consumer Products and HR
Skydance president Andy Gordon has solidified leadership positions across key areas outside the newly merged company’s TV and film divisions, including games and experiences, products and publishing, HR and global operations. Additionally, Skydance has revealed that Paramount and WBD’s games and experiences divisions will be merged into one team which will oversee projects based on […]
Public Media Stations Are Offered A New Grant Program
The Public Media Bridge Fund has launched a grant program to help public media, Current reports. Organizations that were eligible for CPB funding on Sept. 30, 2025, can apply for grants and other forms of help. Coaches will help them create an action plan, and they can then request funding. “Many local public media organizations already know how their operations need to adapt — they just require the capital and capacity to get there,” says Erik Langner, executive director of the Bridge Fund. Radio-only organizations are eligible for up to $150,000 in implementation funding and TV-only stations and joint licensees can receive up to $250,000.
Starbucks Sued For Allegedly Claiming That Drinks Are Sugar-Free
Starbucks has been hit with a class action lawsuit by consumers who say that drinks advertised as “sugar-free” contain sugar, TIKR reports. The chain introduced Sugar-Free Vanilla and Caramel Protein Lattes and Sugar-Free Vanilla and Caramel Protein Matcha drinks in September 2025. The complaint charges that the drinks contain lactose, a sugar found in milk, and points to federal law that bars the term “sugar-free” for 12-ounce drinks with more than 0.5 grams of sugar. The Starbucks drinks—those in the 20- or 24-ounce size range—contain 13 to 21 grams of sugar, the complaint alleges.
InMobi Debuts System To Help Brands With Their Ad Decisioning
InMobi has launched a tool called Mobius, a unified intelligence system that it says can help firms with their ad decisioning,, Storyboard 18 reports. Mobius assesses advertising availabilities that meet advertiser-defined outcomes. The new system processes 25 trillion predictions across signals per day, supporting more than 200 billion advertising opportunities in the same period. Mobius operates on InMobi’s Exchange and DSP, and with ads running on Glance, an AI-powered commerce that InMobi backs.
Advertisers Are Targeted By Fake ChatGPT, Perplexity Sites
Ad managers are being victimized by a phishing scam that uses fake ChatGPT, Gemini, Claude, and Perplexity sites, Bleeping Computer reports. These sites steal login credentials and multi-factor authentication codes via attacks from browser to browser. The face sites claim to help advertisers reach buyers, obtain ad briefs and plan campaigns while auditing campaigns and spending.
ADWEEK Launches Inaugural Creator Economy Power List
ADWEEK has launched and is now accepting entries for the 2026 Creator Economy Power List, honoring the executives building the business behind the creator boom. While the creators themselves normally […]
Tidy Cat, Pretty Litter Go Hollywood
Tidy Cat debuts creative tied to the "Special Litter Unit" or SLU while Pretty Litter brings back Martha Stewart.
Over 4,000 brands advertising on Disney+ across EMEA
Disney Advertising welcomed key clients, brands and advertisers to its UK Upfront event in London on October 6th to celebrate the growth of its Disney+ streaming platform and spotlight upcoming content from Disney, Pixar, Marvel, Star Wars, National Geographic, Hulu, FX and ESPN. The event came at a milestone moment for Disney Advertising with more […]
Data: UK embracing ad-supported streaming in record numbers
With streaming now the default way most of the UK watches television, ad-supported streaming has overtaken every other form of TV viewing, according to Roku’s first VOD Evolution study of UK viewing habits. Of the 26 hours a week UK streamers spend watching television, 14 hours are now spent on ad-supported streaming, through broadcaster apps […]
NewsGuard Presses Bid To Block Omnicom-IPG Merger Condition
"In our system, the First Amendment restrains governmental actors and protects private ones," NewsGuard attorney Robert Corn-Revere told federal appellate judges Tuesday morning.
Meta Users Seek To Reinstate Claims Over Ads For Stock Scams
Meta Platforms users who alleged they were victims of "pump-and-dump" investment scams advertised on Facebook and Instagram are petitioning a federal appellate court to revive their lawsuit against the company.
Walmart Connect Expands Audiences, CTV Measurement
The expanded services with WBD, Spotify and Yahoo DSP are intended to give Walmart's media arm a larger piece of TV ad dollars through the partnership by giving advertisers a longer reach to Walmart shoppers on linear TV networks like TBS.
A Short History Of The Long Legacy Of Literacy
Literacy has had a good run as a definer of social status. But that may finally be passe.
Google DeepMind AI Search Gives Sneak Peek At Tomorrow's Ads
If advertisers want to get a sneak peek at the future, they only need to look as far as Google DeepMind's multimodal AI model for on-device search introduced today.
Facebook Tests 'Immersive' Full-Screen Reels Feed
Meta is testing a feed option on Facebook that directs some users into a full-screen video experience upon opening the social media app, prioritizing the company's leading TikTok-like short-form video format Reels over written and photo content.
Mobile Gamers are ‘Focused and Locked In’ – And Brands Finally are Paying Attention
The fragmented media landscape has sent advertisers scrambling for places where consumers actually pay attention. Mobile gaming, it turns out, might be one of the last environments where eyeballs stay still. Half of Americans now play mobile games regularly, and the demographic skews toward the people marketers most want to reach: millennials and Gen Xers […]
Pinterest releases debut report on beauty trends
The overview covers 11 key colors, finishes, scents and styles that have resonated with users in the app throughout 2026.
X launches AI-powered ad creation option
The company launched X Lift at Advertising Week New York and said the new system can automatically convert a business URL to a promotional campaign.
Meta introduces new AI-powered tools at Ad Week 2026
The company is testing importing and creative insight features, as well as improved conversational guidance for its artificial intelligence elements.
TikTok highlights creator recs for Halloween travel
The app is focusing on popular #FilmTok and #BookTok locations and suggesting vacation ideas tied to spooky themes and the fall season.
Meta tests Reels-first Facebook feed in India
The company, which is experimenting with the option on Instagram, is expanding its trials of the feature before expanding it to more countries.
Reddit launches updated lead gen ads options
The platform also launched a test of in-market audiences and added new HubSpot integration as it expands its partnerships.
Top retail conferences in 2027
These events feature C-suite speakers who will discuss AI-driven solutions, understanding consumer behavior and leveraging technology, among other subjects.