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News

6,022 articles covering the AdTech ecosystem

Oracle Introduces Fusion Agentic Applications for Customer Experience

MarTech Series

New class of enterprise applications redefine sales, service, and marketing processes by unlocking time, capacity, and outcomes that were previously out of reach Oracle announced Fusion Agentic Applications for customer experience (CX). The new agentic applications are powered by coordinated teams of specialized AI agents that are outcome-driven, proactive, reasoning-based, and engineered for enterprise execution. […]

Apr 9, 2026Source

Milestone Systems Selects Coveo to Advance AI‑Powered Enterprise Search

MarTech Series

Global video technology leader chooses Coveo to unify website search and streamline content discovery, empowering customers and partners to find answers faster across a complex product ecosystem Coveo, the leader in AI-Relevance, announced that Milestone Systems, a world leader in data-driven video technology used in manufacturing, airports, law enforcement, retail, and traffic management, has selected […]

Apr 9, 2026Source

AutoRaptor Launches AI Voice Agent to Answer Every Call, Qualify Every Buyer, and Book More Appointments — Automatically

MarTech Series

AutoRaptor’s AI Voice Agent handles inbound calls around the clock. Capturing leads, routing inquiries, and scheduling appointments directly inside the CRM, with no human intervention required. AutoRaptor, the AI-powered CRM built for independent automotive dealerships, announced the launch of its AI Voice Agent: a fully automated, conversational AI that answers inbound calls, qualifies buyers, captures lead […]

Apr 9, 2026Source

True-Crime Podcasts ‘Disgraceland’ and ‘Hollywoodland’ Join iHeartMedia Network Alongside ‘My Favorite Murder’

Variety Digital

True-crime podcaster Jake Brennan is bringing his podcasts “Disgraceland” and its celebrity spin-off “Hollywoodland” to Exactly Right Media (ERM), the podcast network behind hit show “My Favorite Murder” that is affiliated with iHeartMedia. “Disgraceland” and “Hollywoodland” will continue to be produced by Brennan’s Double Elvis and executive produced by ERM and iHeartPodcasts. Under an agreement […]

Apr 9, 2026Source

Fever-Tree mixers celebrate mixology with first US creative platform

Marketing Dive

The “Mix With The Best” effort expands Droga5’s relationship with Molson Coors, which has a strategic partnership with the nonalcoholic mixer brand.

Apr 9, 2026Source

Why Your New SEO Vendor Can’t Build on a Broken Foundation via @sejournal, @TaylorDanRW

Search Engine Journal

Why inherited technical debt, content quality, and link history limit early SEO gains despite new expertise. The post Why Your New SEO Vendor Can’t Build on a Broken Foundation appeared first on Search Engine Journal.

Apr 9, 2026Source

Your Owned Content Is Losing To A Stranger’s Reddit Comment via @sejournal, @DuaneForrester

Search Engine Journal

AI recommendations increasingly rely on Reddit and community signals, reshaping how brands earn visibility, trust, and influence in the AI-driven discovery layer. The post Your Owned Content Is Losing To A Stranger’s Reddit Comment appeared first on Search Engine Journal.

Apr 9, 2026Source

WhatsApp and Facebook team up with Arsenal to celebrate football group chats

Campaign

Global partnership includes hero film and in-person and digital experiences for fans.

Apr 9, 2026Source

LoopMe Launches Chartboost Direct, Bringing Brands into Mobile Apps to Drive Publisher Growth

ExchangeWire

LoopMe, the global leader in brand performance, has announced the launch of Chartboost Direct to help mobile app publishers accelerate growth with direct access to brand demand.  With this launch, LoopMe positions itself as the definitive nexus between web SSPs, [...] The post LoopMe Launches Chartboost Direct, Bringing Brands into Mobile Apps to Drive Publisher Growth appeared first on ExchangeWire.com.

Apr 9, 2026Source

On - Shape of Dreams - 3m03s

Ad Age
Apr 9, 2026Source

21 AI-generated spots from Luma’s ‘Dream Brief’ will chase gold in Cannes

Ad Age

Luma’s Caroline Ingeborn and DE-YAN’s Jason Kreher discuss the B2B campaign to get creatives to test the brand’s AI tools.

Apr 9, 2026Source

Zendaya and Spike Jonze made a dreamy spot for her new On sportswear drop

Ad Age

The short film places the collection inside an imaginative, ever-changing studio world.

Apr 9, 2026Source

Zendaya’s On Collection Gets a Surreal Spin From Spike Jonze

Adweek

Spike Jonze directs an ad that visualizes the creative process behind the footwear and apparel collection co-created by Zendaya, On, and stylist Law Roach

Apr 9, 2026Source

Virtual Vanguard Recap: Assessing Marketing Education

Adweek

Key questions: This month’s Virtual Vanguard session centered on these questions and more. Members shared their current strategies for addressing emerging skills gaps, AI dependency, judgment as a leadership differentiator, […]

Apr 9, 2026Source

The post-purchase moment where loyalty is won or lost

MarTech

The email you send after checkout can either reinforce trust or leave customers questioning their decision. The post The post-purchase moment where loyalty is won or lost appeared first on MarTech.

Apr 9, 2026Source

How to make AI work with context instead of prompts

MarTech

AI struggles in enterprises not because of prompts, but because it lacks context. Here's how to build systems that fix that. The post How to make AI work with context instead of prompts appeared first on MarTech.

Apr 9, 2026Source

Navatar Unveils AI-Powered M&A CRM Operating Model for Investment Banks and Boutique Advisors

MarTech Series

New Salesforce-based AI Deal Engine helps M&A banks boost deal origination, buyer and sponsor research, and end to end mandate execution without manual CRM work Navatar announced an AI-powered CRM operating model for M&A investment banks and boutique advisory firms, designed to help bankers originate more relevant deals, deepen coverage, and execute mandates with greater […]

Apr 9, 2026Source

IMS Announces Executive AEO Training to Help Companies Increase Visibility Across Generative AI Platforms Including ChatGPT, Claude, Grok, and Perplexity

MarTech Series

Free April 14 live workshop provides business leaders with a structured Answer Engine Optimization framework for improving discoverability inside AI search assistants, conversational platforms, and emerging intent-driven discovery environments with live Q&A and implementation guidance IMS announced a live executive training event scheduled for April 14, 2026 at 1:00 PM EST designed to help founders, […]

Apr 9, 2026Source

Sainsbury’s Nectar360 partners with Uber and Uber Eats to bring Nectar loyalty to customers

MarTech Series

From today, Nectar members can now turn their points into Uber rides or Uber Eats orders – a first for Nectar and for Uber Customers can swap Nectar points for an Uber voucher, automatically added to their Uber app for use on Uber Rides or Uber Eats Sainsbury’s Nectar360, which owns and operates Nectar, the UK’s […]

Apr 9, 2026Source

Particular Audience promotes Langton McCombe to Sales Director, North America

MarTech Series

Particular Audience (PA), a global leader in Retail Media and Personalisation technology, today announced the promotion of Langton McCombe to the role of Sales Director, North America. In this position, McCombe will manage the company’s commercial and client delivery initiatives in the region, empowering retailers to unlock new digital revenue streams and deliver hyper-personalized shopping experiences […]

Apr 9, 2026Source

BFJ Digital Urges Shift to Profit-Based Ad Metrics for 2026

MarTech Series

BFJ Digital, a leading performance marketing and data analytics agency, has issued an advisory to the Australian retail sector regarding a systemic flaw in digital advertising measurement. The agency warns that a singular reliance on Return on Ad Spend (ROAS) is driving a trend of “profitless growth,” where businesses appear successful on digital dashboards while […]

Apr 9, 2026Source

DeeperDive, Taboola’s Gen AI Answer Engine for the Open Web, Reaches Nearly 7 Million Monthly Active Users Eight Months After Launch, Emerging as One of the Largest AI Answer Engines

MarTech Series

DeeperDive Adds Support For 6 Languages, Expanding Globally with Publishers Including Ouest-France, El Nacional, Ynet and More Taboola announced significant consumer momentum and global expansion for DeeperDive, its Generative AI “Answer Engine” that lives on many of the world’s top publishers, including USA TODAY Co., India Today, and BuzzFeed Asia. Since launching in general availability in […]

Apr 9, 2026Source

Persistent Launches Merchant Risk Management Solution Powered by Databricks AI

MarTech Series

Enables proactive merchant risk detection and fraud prevention using real-time intelligence and workflows Persistent Systems, a global Digital Engineering and Enterprise Modernization leader, announced the launch of its Merchant Risk Management and Fraud Detection solution powered by Databricks Data Intelligence platform. The solution helps financial institutions reduce fraud losses, improve detection accuracy and lower manual review […]

Apr 9, 2026Source

BrightEdge Data: AI Search is Reaching a Tipping Point – by End of 2026 Most Online Customers will be AI Agents

MarTech Series

AI agents increasingly influence buying decisions, yet most companies lack a clear strategy for granting those agents access to their content BrightEdge, the global leader in AI-powered enterprise performance marketing and SEO, today released data revealing AI agent requests reached 88% of human organic search activity, a level nearly matching human search and signaling a […]

Apr 9, 2026Source
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