News
16,114 articles covering the AdTech ecosystem
AI Reinvents Cross-Border B2B: Ecer.com Unveils Smart Interactive Experiences to Accelerate Global Trade
As artificial intelligence rapidly evolves, the cross-border B2B trade sector is fast-tracking its journey into the era of intelligence. From customer acquisition and online communication to inquiry management and operational synergy, AI is rewriting the rules of international business—empowering foreign trade enterprises to supercharge their operational efficiency and elevate global customer service. As a leading […]
UserTesting Introduces Advanced Targeting, Bringing User Interviews’ Industry-Leading Participant Network Directly Into UserTesting
New capability gives research teams seamless access to verified B2B and hard-to-reach participants without leaving the UserTesting platform UserTesting, the leading provider of customer insights for the enterprise, announced the launch of Advanced Targeting, a new capability that gives customers direct access to the User Interviews participant network from within the UserTesting platform. The release […]
Convertr Govern Addresses Contact Data Compliance Challenge
Convertr Govern brings account-level policy, controlled exceptions and on-demand evidence to lead and contact data as the EU AI Act raises expectations around transparency and accountability With certain EU AI Act transparency requirements applying from August 2, 2026, organisations operating in the EU face increased expectations around transparency in the use of AI. The new requirements […]
Zimetrics Achieves AWS Advertising & Marketing Technology Competency to Power AdTech & MarTech Data & AI Infrastructure
Specialized designation recognizing Zimetrics’ ability to design, build, and operate production-grade solutions across the entire AdTech and MarTech lifecycle. Zimetrics, a digital solutions engineering firm specializing in data platforms, AI systems, and AdTech infrastructure, today announced it has achieved the AWS Advertising & Marketing Technology Competency. This designation, earned by a select tier of global […]
Ryan Doser Ships an AI SEO System Built From Six Months of AI Search Data
Six months of AI search data from three sites, packaged as a 45-point audit that runs as plain files inside Claude, ChatGPT, Cursor and any AI agent. Most businesses still picture search as a ranked list of links. Their buyers increasingly see something else: an AI assistant returning one answer that cites a handful of […]
IBM Partners with OpenAI to Accelerate Secure AI Deployment for Enterprises Across Core Operations
Joint go-to-market partnership embeds OpenAI frontier models like GPT-5.6 and other products into IBM Consulting’s AI delivery platform and assets to help organizations modernize applications and strengthen security Specialized IBM forward-deployed units trained through the OpenAI Partner Network will help organizations convert legacy workflows into AI-ready operations IBM launches a dedicated OpenAI Practice with thousands of […]
rankingCoach Launches BeyondSEO AI Marketing Plugin for WordPress
BeyondSEO is a free WordPress plugin that combines SEO, listings, reviews, social media, and Google Ads in one place. Core SEO works directly inside the WordPress editor at no cost. A free rankingCoach account unlocks additional marketing tools. rankingCoach GmbH today announced the launch of BeyondSEO, a WordPress plugin that brings enterprise-level marketing to small and […]
DataArt Named an OpenAI Select Partner
DataArt, a global data and AI transformation partner delivering tech-enabled business outcomes for enterprises, today announced that it has been named an OpenAI Select Partner within the OpenAI Partner Network. The OpenAI Partner Network is a global program for partners to build, sell, and deliver AI solutions with OpenAI. It brings together partners with deep […]
Ruder Finn Shifts to Custom LLM Model for its New Website
As a communications agency with a tech-first mindset, this move makes Ruder Finn among the first in the industry to make an LLM its primary interface Ruder Finn, a global communications agency known for pioneering what’s next, announced the release of its newly reimagined ruderfinn.com, featuring a large language model (LLM) as its primary user […]
Aiarty Video Enhancer Powers Final-Stage 4K Upscaling for AI-Generated Videos
Aiarty Video Enhancer helps creators upscale AIGC footage to 4K and enhance visual quality for modern workflows. Aiarty Video Enhancer provides a local post-production solution that helps creators upscale AI-generated videos to HD and 4K resolutions, enhance visual details, reduce artifacts while preserving the original creative style. Integrated into existing AI video production workflows, Aiarty allows […]
How do brands maximize Meta Partnership Ads? Agentio says that an “infinite creative engine” helps.
It's only been a month since Agentio officially integrated its platform into Meta's Partnership Ads, but the AI-powered creator ad company has already published some insights regarding that format. In a new report, Agentio details the steps advertisers must take if they want to build an "infinite creative engine" that utilizes Meta Partnership Ads as efficiently as possible. Agentio compiled its report after analyzing 65,000 Meta Partnership Ads, which collectively accounted for $130 million of spend. The topline result of that number-crunching was clear: On Meta-owned platforms like Facebook and Instagram, Partnership Ads outperform other formats. Compared to licensed, user-generated content, Partnership Ads deliver 19% better clickthrough rates. Visit Tubefilter for more great stories.
Google Is Removing Language Targeting From Search Campaigns via @sejournal, @brookeosmundson
Google Ads is changing language targeting for Search and Performance Max in September 2026. Learn what’s changing and what advertisers need to know. The post Google Is Removing Language Targeting From Search Campaigns appeared first on Search Engine Journal.
Samsonite’s $178.5M Béis Buy Is All About Winning Over Gen Z Women
The luggage giant's majority stake in Shay Mitchell's brand comes as sales dipped 2.5% last year
Week of Aug 3 Morning News Ratings: Today Has Narrow Win
It was a close race between Today and GMA.
Week of Aug 3 Evening News Ratings: Nightly News Takes First in Demo
CBS Evening News was down in both categories.
OpenAI Chief Revenue Officer Denise Dresser Steps Down, Replaced by Dali Rajic
Dresser is leaving the company after less than a year.
Week of Aug 3 Cable News Ratings: CNN Has Across-the-Board Gains
Fox News remained the most-watched cable network in both measured categories.
By premiering Ziwe, Brave Wildnerness projects at TIFF, YouTube moves closer to film and TV
Creators are filling multiplexes and earning Emmy nominations, and now, they're getting their own film festival premieres, too. At the upcoming Toronto International Film Festival (TIFF), a premiere hosted by YouTube and Variety will highlight new work from creators like Mark Vins (of Brave Wilderness fame) and Ziwe. The 2026 edition of TIFF will begin on September 10. On that date, YouTube and Variety will throw a party to kick off The Market, TIFF's content marketplace. Vins will take that opportunity to screen Reef To Ridge, a documentary centered around an expedition to the Galapagos Islands. Ziwe's contribution to the docket includes two new episodes of her series You'd Be An Iconic Guest. Visit Tubefilter for more great stories.
C&S to become majority owner of The Winn-Dixie Company
Raymond Rhee, who currently serves as the grocer’s finance chief, will become CEO of Winn-Dixie until the expected close of the transaction in 2027.
Netflix Shuts Down Studio Behind ‘Unhinged’ Game 6 Weeks After Release
Netflix is shutting down two studios, including the developer behind the David Fincher and Zach Cregger-backed horror game, “Unhinged,” which released less than two months ago. The streaming service is closing “Unhinged” maker Night School Studio, which it acquired in 2021, and Moonloot, a Helsinki-based studio founded in 2022. “We are incredibly grateful to the […]
This AI Startup Made a 24-Hour AI News Channel. Who Wants This?
Is there an audience for AI-delivered news? Public data says no, and previous attempts to deliver such ventures have yielded many human-written stories about projects that never materialized. And yet Mirage — the AI startup behind the video-editing app Captions that raised $75 million this year and was last valued at $500 million — thinks […]
The GEO Trust Gap: SEOs Want The Data, But Not The Platforms Selling It via @sejournal, @DuaneForrester
Practitioners value AI visibility data highly and won't fund the platforms selling it. New survey data on what's actually blocking the category. The post The GEO Trust Gap: SEOs Want The Data, But Not The Platforms Selling It appeared first on Search Engine Journal.
Review of the Week: Confused.com’s puppet trilogy takes idioms literally
Leo UK created the campaign.
Estée Lauder's dreamy spot celebrates small moments of joy
Campaign stars Hailee Steinfeld and runs across TV, OOH and digital channels.