News
11,838 articles covering the AdTech ecosystem
Black Publishers Knew the Ad Commitments Wouldn’t Hold. So What?
Since brands began to pull back their commitment to diversity ads in 2023, publishers throughout the BOMESI network have not been surprised. Many have rebuilt their business models with the knowledge that these ad dollars allocated post-2020 were not going to be there.
NBCU Looks to Rock Brand Partnerships With New Unified Creative Offering
Rock Studios creates a more seamless route to creative partnerships and brand integrations across NBCUniversal's portfolio.
Monks Has A New Head Of Data And Media
Gila Wilensky knows the secret sauce behind good marketing – you could even say she’s a chef of sorts, having spent the past six years working on business growth within WPP, most recently as its chief solutions officer for North America. But it was time for a change. On Monday, Monks, the digital arm of […] The post Monks Has A New Head Of Data And Media appeared first on AdExchanger.
Cannes Lions Is Becoming a Festival of Culture, Creators & AI-Assisted Creativity: Informa’s Phil Thomas
CANNES – The Cannes Lions International Festival of Creativity has spent decades evolving from an advertising awards show into something closer to a temporary city-state for marketers, creators, platforms, consultants, athletes, musicians and anyone else with a budget for beachfront real estate. According to Phil Thomas, executive chairman of event organizer Informa Festivals, the latest […]
Xumo Expands Contextual Targeting Capabilities Through Gracenote and IRIS.TV Integrations
Expanded integrations give advertisers access to distinct contextual signals across Xumo’s FAST inventory Xumo is among the first to offer these capabilities on FAST channels, supporting more precise, brand-enhancing activation across linear streaming Xumo, the streaming platform joint venture between Comcast and Charter, announced expanded integrations with Gracenote and IRIS.TV. The new capabilities give advertisers access to […]
Zilliz Launches Vector Lakebase, Extending the World’s Most Adopted Vector Database into a Unified Data Platform for AI
Available now in public preview on Zilliz Cloud, Vector Lakebase keeps production vector search at its core and adds shared lake-native storage and on-demand compute — bringing real-time serving, interactive discovery, and batch analytics onto one data foundation. Zilliz, the company behind Milvus, the world’s most widely adopted open-source vector database, announced the public preview of Zilliz […]
Straive Acquires NextGen Invent to Boost Data & AI Operationalization Capabilities
Straive, a global leader in Data & AI operationalization, announced its acquisition of NextGen Invent, an AI engineering and enterprise services provider. NextGen Invent combines data and AI engineering with domain expertise to deliver tailored business solutions for clients across various industries, including Life Sciences, and Manufacturing. The company has offices in New York (USA) […]
Digital Envoy Launches LocID Native App on Snowflake to Enable Privacy-First Identity Collaboration with Zero Data Egress
Digital Envoy, the pioneer of IP-based geolocation intelligence, announced the launch of its new LocID Native App within Snowflake, currently available in closed beta. Built on a strict “no egress” principle, the privacy-first application enables companies to activate and collaborate on identity data entirely within their own Snowflake environment, ensuring that first-party data never leaves […]
10 Cannes Lions Events and Trends to Watch for at This Year’s Festival of Creativity
The annual Cannes Lions festival of creativity opens this year with the sectors it covers in the throes of fundamental change — so it’s no surprise that the 2026 event is packed with signs of the future and sessions with leaders who represent the transition that is upending media and entertainment. The June 22-26 international […]
Opti Digital Launches Insights Hub, a Unified Intelligence Platform for Publisher Revenue Growth
Opti Digital, the leading ad tech company specialising in publisher revenue optimisation, today (22nd June, 2026) announced the launch of Insights Hub, a unified intelligence platform designed to help publishers make faster, smarter monetisation decisions through real-time ad revenue intelligence. As [...] The post Opti Digital Launches Insights Hub, a Unified Intelligence Platform for Publisher Revenue Growth appeared first on ExchangeWire.com.
Digest: Penske Acquires Vox Media Portfolio; Telegram Loses India Block Appeal
In today’s Digest, we look at Penske Media acquiring the Vox Media portfolio in a major publishing deal; Telegram losing its appeal against an app block in India; and the Attorney General ordering a government department off X over disinformation [...] The post Digest: Penske Acquires Vox Media Portfolio; Telegram Loses India Block Appeal appeared first on ExchangeWire.com.
Connect, don’t absorb: Dept’s AI bet on orchestration over operating systems
Dept’s AI assistant already touches a fifth of its revenue. It wants 80% by next year.
Fire TV Makes A Play For Its Share Of Home Screen Ad Dollars
Amazon is making a splash at Cannes by touting recent Fire TV interface upgrades designed to help viewers find relevant content more easily, including when they are watching the 2026 FIFA World Cup. The post Fire TV Makes A Play For Its Share Of Home Screen Ad Dollars appeared first on AdExchanger.
How should adlanders spend Lions week if they aren’t going to Cannes?
The industry gives its advice on how to make the most of Cannes Lions week, even when you're not drinking rosé on La Croisette.
Campaign steps up global expansion by launching in Central and Eastern Europe
Under new partnership with The Brief Media Company Campaign will enter Poland, the Czech Republic, Slovakia, Hungary and Romania.
Unrotting at Cannes Lions: the move from infinite content to intentional culture
On the basis of a recent trends report conceived as a manifesto against "brain rot", get ready for a series of sessions at Cannes most likely to embody the spirit of "unrotting".
Cannes Lions 2026 live blog: all the award winners and festival news
The latest updates from the International Festival of Creativity.
Five Ad Tech Stories to Watch at Cannes
Chris Harihar of Mod Op looks at what might be making headlines on La Croisette this year... The post Five Ad Tech Stories to Watch at Cannes appeared first on ExchangeWire.com.
Cannes Lions Day 1: Welcome to the Croisette
Day 1 of Ad Age’s Cannes Daily newsletter. Catch up on news, get tips from peers and discover events to attend.
Amazon Pushes Conversational AI Ads Onto the Open Internet
Amazon is releasing its AI-powered Sponsored Prompts ads across the open web.
EXCLUSIVE: Walmart Pulls Sam’s Club Deeper Into Its Ad Business
Chief growth officer Seth Dallaire outlines the the big-box retailer’s growth plan.
Fox’s Roku Deal Signals The Next Phase Of Television
In a move described as a “defining moment” for the company, Fox has announced its $22 billion purchase of Roku, an acquisition that will make Fox the third-largest player in US television by share of viewing. Expected to close in 2027, the transaction combines Fox’s sports, news and entertainment content with its streaming platform, Tubi, […] The post Fox’s Roku Deal Signals The Next Phase Of Television appeared first on AdExchanger.
Omnicom Can Now Measure Ad Frequency Across Multiple CTV Platforms
Omnicom just took a major step forward in solving CTV’s long-running frequency capping problem. The agency holding company announced Monday that it’s adding new capabilities to the cross-platform clean room that its media services division, Omnicom Media, introduced in 2023. These new features enable post-campaign measurement of a campaign’s reach, frequency and performance across multiple […] The post Omnicom Can Now Measure Ad Frequency Across Multiple CTV Platforms appeared first on AdExchanger.
Embracing The Spirit of Cannes Without Actually Being There
The real value of Cannes lies far beyond the Croisette