News
19,531 articles covering the AdTech ecosystem
Precisely Brings Trusted Data Management and Customer Communications to AI Agents With No Custom Integration Required
New MCP servers connect AI agents and assistants to the Precisely products and capabilities customers already use Precisely, a leader in unified data management for AI-ready data, announced Model Context Protocol (MCP) server support for multiple products across the Precisely portfolio. The new servers connect MCP-compatible AI agents and assistants to the trusted data management […]
Precisely Introduces New Unified Data Management Platform to Make Enterprise Data AI-Ready
Built on a single metadata and semantic foundation, the Precisely Platform makes data accessible, high-quality, governed, and enriched across an organization’s data estate Precisely, a leader in unified data management for AI-ready data, announced the Precisely Platform, a unified data management platform designed to make enterprise data AI-ready. Built on a single metadata and semantic […]
WordPress Releases Canonical MCP Adapter Plugin via @sejournal, @martinibuster
WordPress released a canonical MCP Adapter that connects AI with sites while maintaining compatibility across MCP versions. The post WordPress Releases Canonical MCP Adapter Plugin appeared first on Search Engine Journal.
The Business Case For SEO Is Changing; Budget Justifications Should Too via @sejournal, @cshel
Learn how to justify SEO budgets in the AI era by aligning investments with revenue generation, risk reduction, infrastructure, and business value. The post The Business Case For SEO Is Changing; Budget Justifications Should Too appeared first on Search Engine Journal.
Former Utiq and Xandr/Microsoft Ad Tech Leader Joins illuma to Scale its AI Decisioning Technology Across Major Platforms
illuma, the AI company specialising in contextual decision intelligence, has appointed Michel Guillon as head of solutions architecture as it continues to deploy its AI technology across the world’s leading advertising platforms. The post Former Utiq and Xandr/Microsoft Ad Tech Leader Joins illuma to Scale its AI Decisioning Technology Across Major Platforms appeared first on ExchangeWire.com.
Princess Margaret’s cancer campaign lights the way with fireflies
The latest “Carry the Fire” work pairs Coldplay’s “Yellow” with a swarm of fireflies representing donations.
Stop letting AI make your marketing decisions by Brick Marketing
AI can support marketing implementation, but experienced marketers must guide strategy, evaluate work and stay accountable for results. The post Stop letting AI make your marketing decisions appeared first on MarTech.
US and Japan highlight LEO benefits
In a press release from the US Department of State, the US and Japanese governments are confirming that they are now jointly promoting AST SpaceMobile + Rakuten under the US–Japan Technology Prosperity Deal for the development and deployment of LEO satellite infrastructure. That effectively places AST inside the broader strategic and economic relationship between the […]
Seven.One Media launches ProSiebenSat.1 AdManager
Smaller SMEs in Germany can now bring their advertising to the big screen more easily with the ProSiebenSat.1 AdManager from Seven.One Media. The tool is developed by MFE Advertising and has already been launched in Italy and Spain. “In Germany, small and medium-sized businesses have traditionally been particularly strong and serve as a real engine […]
Algeria: Eutelsat renews TDA distribution
Eutelsat has announced the renewal of its partnership with Télédiffusion d’Algérie (TDA), Algeria’s national broadcasting network operator. The partnership covers the continued distribution of television channels across the Middle East and North Africa (MENA) via the Eutelsat 7 West A satellite. Under the new agreement, TDA will continue to use Eutelsat’s satellite capacity at the […]
Survey: Northerners watch more TV than Southerners
Survey data from Expert Reviews’ 2026 TV Awards has found that the majority of respondents surveyed across the UK spend 15-20 hours per week watching TV – that’s about the equivalent of two full working days spent in front of a TV screen each week. Only 1 per cent of UK residents say they don’t […]
Sky Sports to air England’s ODI tri-series
Sky Sports and the Pakistan Cricket Board’s international media rightsholders, Trans Group, have confirmed a deal to broadcast all matches from England’s ODI tri-series against Pakistan and Sri Lanka this October, live on Sky Sports and NOW in the UK & Ireland. Harry Brook’s England side will face both Pakistan and Sri Lanka twice in […]
FCC approves 15,000 satellites for SpaceX
The FCC has granted SpaceX the authority to launch a 15,000 satellite Direct-To-Device (D2D) satellite constellation. The satellites will operate between 326-335km meaning a far higher burn rate because they would be relatively closer to the Earth and affected by the planet’s thin, but present, atmosphere. This suggests that SpaceX’s longer-term CapEx cycle would be […]
fullthrottle.ai® Launches Last Mile Audiences to Turn Paid Search and Social Engagement Into Addressable Household Audiences
New capability enables marketers to extend existing paid media investment across Connected TV, online video, audio, and SmartMail fullthrottle.ai, a pioneer in first-party data media solutions and AdTech operating systems, announced the launch of Last Mile Audiences, a new capability that enables marketers to identify households that have already engaged with paid social, paid search, […]
Tech Mahindra Expands Agentic AI Readiness with Google Cloud Gemini Enterprise
Scales Gemini Enterprise Readiness Across 12,500+ Associates with Google Cloud Tech Mahindra, a leading provider of AI-powered digital transformation and technology consulting solutions to enterprises across industries, announced an expansion of its agentic AI readiness through partnership with Google Cloud. The partnership aims at scaling hands-on capabilities of Google Cloud Gemini Enterprise across Tech Mahindra’s […]
Two Ways to Ruin the Wine: When Good Inventory Goes Bad
In her latest column, Shirley Marschall looks at the ad tech supply chain, MFA sites, and cockroaches in the wine… The post Two Ways to Ruin the Wine: When Good Inventory Goes Bad appeared first on ExchangeWire.com.
How to choose an A-List & Creativity Awards category
A breakdown of the 2027 Ad Age A-List and Creativity Awards categories by agency, brand, individual and production entry type—plus when enter more than one.
The new abuelas—it’s time for Hispanic marketing to retire an outdated archetype
Older Latinas are working, learning, dating and spending, yet advertising still too often reduces them to tradition and family.
How SAP is putting people—not product specs—at the center of its AI marketing
How SAP’s CMO markets complex AI to B2B buyers by speaking to the humans on the buying committee, and what she’s learned from running about 100 marketing AI pilots.
How brands are winning over dog and cat lovers—even when they don’t sell pet products
Hertz, Liquid Death and the Girl Scouts of the USA are among the brands trying to connect with pet owners, but marketers beware: consumers can spot inauthentic pet partnerships.
How to adapt your marketing team as AI eliminates entry-level roles
Entry-level positions may be on the chopping block as AI becomes increasingly prevalent, but creative roles still exist at brands and agencies alike.
Chemistry acquires Colossus in an expansion to Boston, which it sees as ripe for a challenger
The deal is Chemistry’s first major acquisition since taking private equity investment in 2025.
MSQ Group Acquires January Digital to Build Out Media Offerings
The deal completes the U.K. firm's big U.S. expansion plan.
Why Advertising Will Be Key to Shaping Our AI-Powered Future
Read an exclusive excerpt from Joe Marchese’s Human Dot AI.