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11,838 articles covering the AdTech ecosystem
Cannes Lions: Uncommon led Saturday nominations with 13
The agency’s shortlisted work includes “The periodic fable” and “The secret ingredient” for The Ordinary and “Reflections” for British Airways.
Channel 4 Opens Up Programmatic Access to Five New Ad Tech Partners
Rak Patel, Chief Commercial Officer at Channel 4 UK broadcaster Channel 4 this morning announced it is significantly opening up programmatic access to video on-demand inventory on its eponymous streaming platform, launching five new partnerships with ad tech partners. Amazon Ads, FreeWheel, Hawk, PubMatic, and Yahoo DSP will now all have direct access Read More
Build your AI skills with a useful home project
Don't wait for your company to figure out AI. Use personal projects to gain practical experience and uncover skills you can apply at work. The post Build your AI skills with a useful home project appeared first on MarTech.
Squaring agility and identity to drive long-term success
Brand identity used to be earned through reputation, but now it's curated in boardrooms. Is that rigidity costing retailers their ability to adapt?
What a 1937 candy store figured out about omnichannel that most retailers haven’t
A 90-year-old NYC candy store runs smarter omnichannel operations than many large retailers.
From invisible to recommended: How brands become visible to AI shopping agents
Drive visibility, sales and loyalty across human and AI shopping journeys.
Sonilo Launches Licensed AI Music Generator for Video on fal.ai
Sonilo’s video-to-music model is now live on fal.ai, giving creators a way to quickly generate original, commercially licensed soundtracks from video footage Sonilo announced that its video-to-music model is now available on fal.ai, enabling users to generate a custom, licensed soundtrack for video in seconds. The launch makes Sonilo available through fal.ai’s generative media infrastructure, expanding access to […]
Samba Acquires Bestever AI to Accelerate the Future of Agentic Advertising
Samba, the global leader in media intelligence, announced the acquisition of Bestever AI, a GenAI platform built for advertisers and marketers. Bestever founder and CEO Apoorva Govind joins Samba as Director of Product, leading the company’s AI product strategy, along with the full Bestever team. The future of advertising is not just automated, it is […]
DoubleVerify Expands DV Authentic AdVantage to Meta and TikTok, an AI-Powered Solution to Optimize Media Quality and Performance
The solution helps advertisers improve media effectiveness through integrated pre-bid protection, AI-powered optimization and independent measurement DoubleVerify (“DV”), the leading software platform to verify media quality, optimize ad performance and prove campaign outcomes, announced the expansion of DV Authentic AdVantage™ to Meta and TikTok. The solution combines pre-bid media quality protection, AI-powered campaign optimization and […]
Getty Images Announces Display Partnership with OpenAI
Multi-year agreement brings Getty Images’ licensed content into OpenAI search and discovery experiences in ChatGPT Getty Images, a preeminent global visual content creator and marketplace, announced a display agreement with OpenAI. Under the partnership Getty Images’ licensed content libraries will appear across OpenAI search and discovery experiences within ChatGPT. Marketing Technology News: MarTech Interview with Haley […]
Amazon Signs Wide-Ranging Deal With Kevin Durant and Rich Kleiman’s Boardroom Spanning Podcasts, Live Events and More
Amazon’s Wondery is aiming to amplify the game of Boardroom, the media company founded by NBA champion Kevin Durant and his business partner Rich Kleiman, under a wide-ranging deal. Under the agreement, Wondery will have exclusive distribution and ad-sales rights to Boardroom’s slate of podcasts and digital series. It also plans to create new brand […]
Why we made Snowflake’s marketing team “Customer Zero” for AI
How Snowflake turned its 600-person marketing team into an AI-powered organization.
CMOs prioritize organizational influence over long-term brand growth
Marketers should focus on changing internal dynamics to help shift priorities back to enduring brand growth over short-term results, a Lippincott study said.
Build A Live Data Stack With MCP For Smarter Campaign Performance
Stop copy-pasting reports into ChatGPT. Build an AI stack with live data access, behavioral consistency, and team collaboration instead. The post Build A Live Data Stack With MCP For Smarter Campaign Performance appeared first on Search Engine Journal.
The great taste debate: what’s behind adland’s newest obsession?
As AI becomes ingrained in work, society and culture, the industry’s thinkers and wider commentators have turned their attention to the concept of taste.
The most powerful distinctive assets already exist – you just don't own them
Cultural codes are the DBAs of society and they carry meaning before a marketing director has spent a single penny.
Five Things Marketing Mix Modelling Teaches Us (That Nobody Wants to Hear)
Measuring media channels in a vacuum can easily skew marketing budgets, but marketing mix modelling (MMM) is increasingly being used to inform rational decision-making. Tobin Thomas, CEO and Founder of Lifesight, breaks down some uncomfortable yet valuable insights gleaned from MMM. Here's the uncomfortable thing about marketing measurement: the channels that are easiest to track usually Read More
Adnami & Index Exchange Partner to Re-Imagine Curation for the Attention Era
Adnami, the attention-first ad tech company, and Index Exchange, a globally trusted independent supply-side platform powering intelligent decisioning, today (22nd June, 2026) announced a partnership that makes Index Marketplaces a core part of the infrastructure powering Adnami’s Supply Agents. By combining [...] The post Adnami & Index Exchange Partner to Re-Imagine Curation for the Attention Era appeared first on ExchangeWire.com.
SuiteDSP Expands Transparency Capabilities with Advanced Supply Path Controls
SuiteDSP, the AI-powered omnichannel demand-side platform built for transparent and efficient media buying, announced the expansion of its transparency framework with the introduction of Advanced Supply Path Controls, providing advertisers and agencies with greater visibility into inventory sourcing, supply-chain efficiency, [...] The post SuiteDSP Expands Transparency Capabilities with Advanced Supply Path Controls appeared first on ExchangeWire.com.
A 2019 Cannes winner predicted the AI answer economy—most brands still haven’t caught up
How Ikea’s “ThisAbles” taught me something that AI just proved right.
Why every brand needs to think like an entertainment brand
Brands that adopt entertainment strategies engage audiences more deeply, drive loyalty and stand out in a crowded market by delivering memorable experiences.
From instinct to evidence: Solving marketing’s growth paradox
Learn how brands are measuring creative effectiveness, optimizing content and driving growth with confidence.
Inside Pacsun and LAFC’s playbook for building a culturally relevant sports partnership
Pacsun’s Brieane Olson and LAFC’s Larry Freedman share tips for a successful brand partnership in sports.
Susan Credle Isn’t Worried About the Future of Creativity
Susan Credle, this year's Cannes Lion of St. Mark winner, addresses industry upheaval and why big ideas are due a comeback.