News
16,114 articles covering the AdTech ecosystem
Is your martech stack costing more time than it saves?
Disconnected systems create missed work and hours of admin. The real measure of martech productivity is how much work the stack eliminates. The post Is your martech stack costing more time than it saves? appeared first on MarTech.
Influencer endorsements have created a campaign finance loophole. A proposed law would close it.
At this point, it’s become clear that social media creators will play pivotal roles in the future of politics. During the “influencer election” of 2024, politicians collaborated with influencers to spread their messages among young voters. As we head into the ensuing midterms, creators are still key figures in the political world. Firebrands like Hasan Piker […] Visit Tubefilter for more great stories.
OnlyFans investor says it will “never use AI in any capacity to disrupt creators”
OnlyFans‘ newest investor is talking up his future plans for the platform–including promising that it will “never use AI in any capacity to disrupt creators.” San Francisco-based Architect Capital spent $535 million to take a 16% stake in OnlyFans this past May. The firm’s founder and CEO, James Sagan, recently told The Information Editor-in-Chief Jessica […] Visit Tubefilter for more great stories.
Spotify is cracking down on AI slop, but prompters can still post their generated music if they build a personal brand around it
Spotify is adding its own “seems like AI slop” button. Like YouTube, Instagram, LinkedIn, and basically every other big tech-owned UGC platform on the internet, Spotify is sitting on the double-edged sword of ‘make big money with AI’ vs ‘prioritize the human creators who spent years making our platform a success.’ In the past few […] Visit Tubefilter for more great stories.
Agency Brief—Five Guys’ media shift, Dave’s Hot Chicken review narrows
This week, we’ve got the exclusive on Five Guys’ media shakeup, plus the scoop on Dave’s Hot Chicken’s creative review.
Ads of the Week: 12 Campaigns That Caught Our Eye, From Gap to Marc Jacobs
Foot Locker, Heinz, Liquid Death, Marc Jacobs, and more are behind the week’s most notable ads.
Retail Roundup: 9 Commerce Moves From Target, Kroger, Walmart and More
Retailers are staffing up in AI and e-commerce.
DreamHost Adds Advanced Document Processing to Remixer
DreamHost’s AI website and app builder can now build websites from PDFs and text files, with a new per-project media library and permanent file links DreamHost, a global leader in web hosting, Managed WordPress services, and innovative AI tools for businesses and developers, announced that Remixer, its conversational AI website and app builder, can now build websites […]
TNS: Rebuilding Trust in Voice Requires Protecting Both Caller Identity and the Numbers Behind It
LATAM’s evolving authentication landscape highlights a global challenge as TNS brings the issue to Telco Transformation 2026 Customer-facing organizations worldwide rely on voice calls to deliver fraud alerts, appointment reminders, service updates and other time-sensitive information. Spoofing and unwanted calls, however, are eroding confidence in the channel, causing consumers to ignore even legitimate outreach. When […]
Luma and Dumbstruck Launch Creative Intelligence, the Missing Decision Layer for Advertising
Pairing Dumbstruck’s emotion analytics with Luma Agents’ AI-powered video, the partnership brings Creative Intelligence to advertising, setting a new standard for optimized, market-ready content at unprecedented speed. Luma, a multimodal general intelligence platform, and Dumbstruck, a leader in emotion analytics, announced a first-of-its-kind partnership to define and build Creative Intelligence, a new category in advertising […]
Moloco Launches Global Agency Partner Program with More than a Dozen Founding Partners
New program recognizes agency expertise, strengthens strategic collaboration, and helps brands unlock growth across the independent app ecosystem Moloco, a global leader in AI performance advertising, announced the launch of the Moloco Agency Partner Program, a new initiative that strengthens collaboration with global agencies and recognizes those helping brands drive growth on the Moloco platform. […]
InMobi Advertising Launches A Conversational AI Agent for Media Buyers
Company opens Buyer Hub to agencies, providing self-serve access to InMobi’s premium ad inventory InMobi Advertising, part of global technology company InMobi, announced the launch of a conversational AI agent powered by InMobi’s unified intelligence layer. The new agent, which lives on the company’s self-serve deal platform Buyer Hub, helps media buyers discover inventory and […]
Fireflies.ai launches Email Assistant, bringing the AI millions rely on for meetings to the inbox
Email Assistant triages incoming mail, drafts replies, and suggests follow-ups using context from meetings, not just a single email thread. Available today on all plans including free Fireflies.ai, the AI Work Assistant used by teams at 75% of Fortune 500 companies, today launched Email Assistant, an AI inbox assistant that can use context from both […]
OtterlyAI Launches Agent Analytics, Making AI Agent Traffic Visible and AI Search ROI Measurable
The new feature reads server log data to show marketing teams every AI agent and crawler visiting their website, connecting visibility in AI answers to real crawl activity as a first step toward end-to-end AI search ROI tracking. OtterlyAI, the leading AI search optimization platform, today announced Agent Analytics, a new feature that shows every […]
Mobile First: How Ecer.com is Rewriting the Rules of Cross-Border B2B with Instant Global Synergy
The global B2B trade arena is undergoing a massive shift to mobile. Driven by the continuous evolution of mobile internet technology, an increasing number of overseas buyers now source products, send inquiries, and negotiate deals straight from their smartphones. As international business migrates from traditional desktop setups to mobile devices, global trade has officially entered […]
Apogee Information Systems Launches MailOps for Self-Hosted Email Operations
New Modoboa extension combines server health monitoring, mailbox analytics and message-level delivery diagnostics in one administration environment Apogee Information Systems has launched Apogee MailOps, an operations and troubleshooting extension designed for organizations running self-hosted email infrastructure through Modoboa. MailOps brings infrastructure health, mailbox usage information and delivery-failure diagnostics into the Modoboa administration environment already used to […]
Adjusto Launches AI-Native Contents Claims Services Powered by Its Technology Platform
Adjusto Remote gives carriers access to more than 500+ field and desk adjusters across the U.S., supported by the same tech available to carrier claims teams. Adjusto today announced the launch of Adjusto Remote, an AI-native contents claims service providing field inventory and desk adjusting across the 48 continental United States. We have to break free […]
The Stack: The Great Digital Rewiring
This week, the advertising and media landscape saw major consolidation, growing regulatory pressure and a continued shift towards AI-powered commerce and content. In today’s MadTech Daily, we discuss investors betting on a USD$2tn (£1.50tn) IPO valuation for Anthropic and Tencent’s [...] The post The Stack: The Great Digital Rewiring appeared first on ExchangeWire.com.
Agentic AI Is A Shiny New Object, But Supply-Path Optimization Is A Reality Check
AI can add more operational efficiency to the media buying process. But it will take some more time before AI agents are a seamless part of the modern media buying process, Andrea Kwiatek, director of strategic partnerships at the indie agency Goodway Group, told AdExchanger. The post Agentic AI Is A Shiny New Object, But Supply-Path Optimization Is A Reality Check appeared first on AdExchanger.
Deadline extended for Campaign In-House Agency Awards 2026
The extended deadline to recognise in-house excellence across 14 categories is now 20 August.
European publishers are getting hit harder by AI bot scraping, report finds
European publishers face more AI bot scraping, fewer referrals and more ignored robots.txt rules than North American sites, report finds.
Future of Marketing Briefing: The public ad tech era is over
Gone are the days when investors got themselves in a tizzy over ad networks, demand-side platforms and supply-side platforms on their own merits.
An anatomy of the creator brand trip’s midlife crisis
The brand trip as we know it may be dead, but a newer, more genuine and engaging format is rising from its ashes.
Take It To The Street; The Fossilized Web
Investors don’t care about the open web; publishers are hemorrhaging traffic; and Facebook is full of AI bros. The post Take It To The Street; The Fossilized Web appeared first on AdExchanger.