6,022 articles covering the AdTech ecosystem
Built on Microsoft Foundry, Kyndryl’s solution helps enterprises predict, prevent and resolve technology disruptions Kyndryl, a leading provider of mission-critical enterprise technology services, announced the Kyndryl Digital Twin for the Workplace, a new AI-powered capability designed to help organizations avoid workflow disruption by anticipating and resolving technology issues. Built on Microsoft Foundry, the solution combines […]
Leadership Structure Returns to Co-Founder-Led Model to Pair World-Class Product with Global Distribution; Chris O’Neill to Continue on Board of Directors GrowthLoop, a leader in agentic AI-powered marketing solutions, announced the appointment of co-founders Anthony Rotio and Tameem Iftikhar as Co-Chief Executive Officers. With landmark partnerships with Fortune 500 customers like Costco, Albertsons, and Ford, […]
New offering centralizes content, delivers in-context analytics, and enables delivery across channels Liferay, a leading provider of Digital Experience Platforms (DXPs), announced the general availability of Liferay CMS, a fully headless content management system (CMS) designed to help marketing, development, and IT teams create, manage, and deliver digital content across multiple channels from a centralized repository. Built on the […]
Magic: The Gathering‘s latest mainline set, “Secrets of Strixhaven,” will be released later this month and Variety has this exclusive reveal for a pair of new cards from the collection. Available for prerelease April 17 and set for tabletop release April 24, “Secrets of Strixhaven” marks Magic: The Gathering’s return to its magical university, comprised of five […]
The company said its proprietary QR codes offer advanced customization options that could help drive user engagement and conversion.
The Epsilon identity solution and consultancy arm Sapient are in focus while Publicis is also taking over Microsoft’s sizable global media business.
The Svedphone includes only two features — the ability to call and text — and follows the brand’s poorly received AI-generated Super Bowl ad.
The mobile-heavy campaign strategically places QR codes near major museums to draw attention to a virtual gallery.
Harris replaces Hannah Squirrell, who has stepped down to retire.
Campaign's weekly round-up of adland's latest account pitches, reviews and wins.
The experience aims to blend football culture, fashion and fandom and will take place on 18 and 19 April.
Jack in the Box spokescharacter Jack Box reveals how the fast food chain is celebrating its 75th anniversary.
At our latest Virtual Vanguard, CMOs gathered with author and leadership strategist Michael Ventura (Applied Empathy) for a working session on what it takes to lead with understanding in an […]
At our inaugural Virtual Vanguard session, our guest speaker, Spencer Stuartʼs Richard Sanderson, dropped three predictions on the CMO role in 2026. The conversation explored whether CMOs will evolve or […]
The team behind Coca-Cola's biggest marketing push reveals its creative approach
Disney could lay off 1,000 employees, with many of those cuts affecting the marketing department.
With Simtheory and Ortto, Canva is moving beyond design into AI-driven workflows, campaign execution and customer data. The post Canva expands into marketing automation with new acquisitions appeared first on MarTech.
Advertisers are rewriting the branded entertainment playbook for a sports-focused media landscape.
Every company wants an AI-powered product. So what do they all look like? From A/B testing and media optimization to agentic interfaces for customers, we give a rundown on AI’s most popular applications in ad tech. The post What Is AI Automating In Ad Tech? appeared first on AdExchanger.
As retailers seek omnichannel sales solutions, a new vendor-neutral demonstration lab offers point-of-sale equipment evaluation.
Veteran advertising executive to serve as strategic guide as OpenAP accelerates its mission to standardize identity and scale cross-publisher audience infrastructure OpenAP, the advanced advertising company bringing simplicity and scale to audience-based advertising, announced the appointment of Ryan Gould, President of U.S. Advertising Sales, Go To Market for Warner Bros. Discovery, as Chairman of its […]