1,842 articles covering the AdTech ecosystem
The 2026 Super Bowl was down around 2.8 million viewers from last year.
Play Ad Age crossword puzzles packed with clues on agencies, brands, campaigns and more.
TV measurement firm EDO documented the most effective ads of this year’s Big Game, ranking each spot based on consumer engagement data, such as search, that predict future sales.
The company expects more multi-sport buys and live opportunities for advertisers.
Post‑game analysis by Emberos shows Super Bowl ads resonated differently with AI platforms than human audiences, highlighting a new metric for advertising impact.
Yes, yes we all know customer behavior is changing and Reddit conversations showing up in AI search is a big part of that shift. What are you doing about it? If your Reddit marketing strategy hasn’t evolved since 2024 (or you don’t have one to start with), you’re not just behind. You might be actively harming your brand. We’re past the point of debating whether brands should be on Reddit. That part’s settled. This session is about how to navigate Reddit the right way. And, we’re going to show you exactly how to do it! I am super excited to […] The post Make 2026 The Year Your Business Thrives On Reddit [Webinar] appeared first on Search Engine Journal.
The Mental Health Coalition (MHC), a nonprofit aimed at socialising, normalising, and destigmatising mental health, has today announced the launch of 'Safe Online Standards' (S.O.S), a new standards and ratings system designed to help protect teen mental health online. The initiative has received significant voluntary support from major tech companies including Meta, Google/YouTube, TikTok, Snap, Read More
Opti Digital, the leading ad tech company specialising in publisher revenue optimisation, today (10th February, 2026) announced the launch of Pulse Hub, a new offering designed to help brands connect with high-value consumers in the right context across the open [...] The post Opti Digital Launches Pulse Hub to Help Brands Reach High-Value Audiences Across the Open Web appeared first on ExchangeWire.com.
McDonald’s gets horizontal the day after the Super Bowl—plus, the Valentine’s Day campaigns are heating up.
Gen Zers describe enjoying this year's line up of ads, even if they were confused about the celebrity tie-ins, brand messages or products.
Ad Age caught up with Lisi German to unpack how she landed two Super Bowl brand deals, and what advice she has for other creators hoping to break into the Big Game next year.
From Matthew McConaughey to MrBeast, EDO reveals which celebs came out on top in the Big Game.
For 15 minutes on Sunday, more than 130 million people were on the edge of their seats, watching Bad Bunny transform the Super Bowl 60 Halftime Show into the biggest […]
Volkswagen of America CMO Rachael Zaluzec on cultural storytelling, AI, and the future of autonomous driving.
CES, Davos, and the messaging in the Super Bowl ads this year made it clear: AI is no longer a capability story. These 10 trends are converging now.
How Pinterest is compressing the funnel between discovery and conversion.
In the weeks leading up to the IAB Annual Leadership Meeting, there was an uproar on LinkedIn about the agenda. Publishers (and sell side tech vendors, too) were openly frustrated. There was too much future-casting, critics said. Why weren’t there any conversations focusing on the here and now? How do publishers grow real revenue in […] The post The IAB Tech Lab Publisher Protocol for 2026: A Q&A With Anthony Katsur appeared first on AdExchanger.
This Ask an SEO explains how search, social platforms, and on-site content demand different optimization approaches without fragmenting strategy. The post Should I Optimize My Content Differently For Each Platform? – Ask An SEO appeared first on Search Engine Journal.
Google's Results about you tool now monitors Search results for government-issued IDs like passports, driver's licenses, and Social Security numbers. The post Google Can Now Monitor Search For Your Government IDs appeared first on Search Engine Journal.
New research shows synthetic personas can improve AI prompt tracking accuracy while cutting cost and research time dramatically. The post Synthetic Personas For Better Prompt Tracking appeared first on Search Engine Journal.
In this week's Week in Charts, LiveRamp on the strength of its CTV base, Adobe's marketing push on AI, and Netflix's UK ad tier growth. To have Week in Charts delivered to your inbox, you can sign up to the newsletter here. Quote of the Week Number of the Week Charts of the Week Read More
Timmy Bankole, founder at CultureSync Media, on why cultural insight is fast becoming the most valuable currencies in advertising... The post “It’s About Understanding the Cultural Codes Beneath Behaviour”: Timmy Bankole, CultureSync Media appeared first on ExchangeWire.com.