News
19,524 articles covering the AdTech ecosystem
TwelveLabs Brings Video Understanding to Physical AI With Latest Launch
Pegasus’ physical AI capabilities turn egocentric video into data for teaching machines to understand the real world TwelveLabs, a leading video intelligence company, today announced the release of Pegasus 1.6, which adds new capabilities for understanding and navigating complex real-world environments. This latest model enables TwelveLabs expansion into physical AI, the domain of artificial intelligence […]
Userlytics Launches AI Study Designer and Qual Reporting, Advancing AI-Assisted UX Research from Design to Decisions
Userlytics, an all-in-one global UX research platform, today announced AI Study Designer and Qual Reporting, two new capabilities that help teams move from defining what they want to learn to interpreting what their research reveals. AI Study Designer generates a study draft from a research goal, while Qual Reporting brings qualitative findings, supporting evidence, and […]
Quantum Metric Triples ARR From New Customers as Enterprises Turn to Experience Context to Power AI
Company doubles its year-over-year ARR growth rate as new capabilities extend into engineering, customer support and AI workflows. Quantum Metric, the experience context platform for enterprise AI, today announced continued growth acceleration in Q3 2026, doubling its year-over-year annual recurring revenue (ARR) growth rate since the end of FY 2025. This marks the company’s fourth […]
ClicData Launches AI Agent That Lets Midmarket Teams Build Dashboards by Chat
The conversational agent builds and edits full dashboards that blend multiple data sources from a single request in seconds, with no analyst required ClicData, a data management and AI-enabled platform for midmarket organizations, today announced the launch of its AI Dashboard Builder. The AI agent builds and edits dashboards from plain-language requests, using the data […]
CMOs see their internal influence rising. Has it come at a cost?
Marketers at Advertising Week say growth mandates have given them a bigger seat at the table, but research points to downsides for external brand trust.
AI Search Is Changing Your Website’s Job, Here’s How To Adapt via @sejournal, @lorenbaker
Sachin Puri explains why AI discovery makes accurate business information, customer trust, and measurement beyond clicks more important for small businesses. The post AI Search Is Changing Your Website’s Job, Here’s How To Adapt appeared first on Search Engine Journal.
Experiential marketing has changed. The reason it works hasn’t.
As consumers become more selective about where they spend their time and attention, the best live brand experiences are shifting from spectacle to meaningful participation.
Disney+ plays ‘Hu Dis?’ to introduce Canadians to more Hulu
Courage’s campaign uses cropped stars and characters to spotlight the Hulu programming available through Disney+.
ADWEEK Commerce Advantage: Amazon’s AI-Driven Future Leaves Some Buyers Weary of Losing Control
Concerns about black-box platforms come as more advertisers use AI tools.
20 years and billions of dollars later, CX still has the same problem
Despite decades of CX investment, companies still struggle to deliver the experiences they think they do. Here’s what’s getting in the way. The post 20 years and billions of dollars later, CX still has the same problem appeared first on MarTech.
When marketing automation moves too fast
Hyper-efficient funnels may boost short-term performance while eroding trust and marketer agency. Here’s where to draw the line. The post When marketing automation moves too fast appeared first on MarTech.
Classic marketing automation is dead: What’s next?
Rule-based automation is giving way to truly autonomous marketing. Discover how human-in-the-loop design frees your team to focus on real business outcomes. The post Classic marketing automation is dead: What’s next? appeared first on MarTech.
ITV Studios bolsters unscripted development pipeline
ITV Studios has announced an expansion of its development pipeline through a dual-pronged strategy, with the launch of a new ‘development pod’ with Great Shout, alongside the signing of a first-look deal with production company Afro-Mic Productions. Spearheaded by Tim Carter, Managing Director, ITV Studios, UK Unscripted and Mike Beale, Managing Director, Creative Network, ITV […]
Pinterest releases inaugural report on beauty trends
The overview covers 11 key colors, finishes, scents and styles that have resonated with users in the app throughout 2026.
Meta introduces new AI-powered tools at Advertising Week
The company is testing importing and creative insight features, as well as improved conversational guidance for its artificial intelligence elements.
TikTok highlights creator recommendations for Halloween travel
The app is focusing on popular #FilmTok and #BookTok locations and suggesting vacation ideas tied to spooky themes and the fall season.
Top retail trade shows in 2027
These events feature C-suite speakers who will discuss AI-driven solutions, understanding consumer behavior and leveraging technology, among other subjects.
Precisely Brings Trusted Data Management and Customer Communications to AI Agents With No Custom Integration Required
New MCP servers connect AI agents and assistants to the Precisely products and capabilities customers already use Precisely, a leader in unified data management for AI-ready data, announced Model Context Protocol (MCP) server support for multiple products across the Precisely portfolio. The new servers connect MCP-compatible AI agents and assistants to the trusted data management […]
Precisely Introduces New Unified Data Management Platform to Make Enterprise Data AI-Ready
Built on a single metadata and semantic foundation, the Precisely Platform makes data accessible, high-quality, governed, and enriched across an organization’s data estate Precisely, a leader in unified data management for AI-ready data, announced the Precisely Platform, a unified data management platform designed to make enterprise data AI-ready. Built on a single metadata and semantic […]
WordPress Releases Canonical MCP Adapter Plugin via @sejournal, @martinibuster
WordPress released a canonical MCP Adapter that connects AI with sites while maintaining compatibility across MCP versions. The post WordPress Releases Canonical MCP Adapter Plugin appeared first on Search Engine Journal.
The Business Case For SEO Is Changing; Budget Justifications Should Too via @sejournal, @cshel
Learn how to justify SEO budgets in the AI era by aligning investments with revenue generation, risk reduction, infrastructure, and business value. The post The Business Case For SEO Is Changing; Budget Justifications Should Too appeared first on Search Engine Journal.
Former Utiq and Xandr/Microsoft Ad Tech Leader Joins illuma to Scale its AI Decisioning Technology Across Major Platforms
illuma, the AI company specialising in contextual decision intelligence, has appointed Michel Guillon as head of solutions architecture as it continues to deploy its AI technology across the world’s leading advertising platforms. The post Former Utiq and Xandr/Microsoft Ad Tech Leader Joins illuma to Scale its AI Decisioning Technology Across Major Platforms appeared first on ExchangeWire.com.
Princess Margaret’s cancer campaign lights the way with fireflies
The latest “Carry the Fire” work pairs Coldplay’s “Yellow” with a swarm of fireflies representing donations.
Stop letting AI make your marketing decisions by Brick Marketing
AI can support marketing implementation, but experienced marketers must guide strategy, evaluate work and stay accountable for results. The post Stop letting AI make your marketing decisions appeared first on MarTech.