News

Level Agency Tests AgenticOS Against Its Incumbent DSP, Doubles Reach Per Dollar

In a controlled, simultaneous comparison, PubMatic’s AgenticOS outperformed the incumbent DSP on every meaningful metric – and expanded Level Agency’s spend on the open internet Level Agency, a performance-driven digital marketing agency, in partnership with PubMatic, the leading AI-powered ad tech company delivering digital advertising performance, announced the results of a head-to-head test comparing PubMatic’s […]

CallMiner Enhances Real-Time Agent Performance and Customer Experience with New AI Capabilities

New agentic AI guidance expands CallMiner RealTime, delivering on‑demand, context‑aware support to contact center agents during live customer interactions CallMiner, the global leader in customer experience (CX) automation powered by deep conversation intelligence, has enhanced its real-time product with new AI guidance capabilities that deliver on-demand agent support with human-in-the-loop oversight. Within CallMiner RealTime, the agentic […]

6sense Bridges the Advertising-to-Pipeline Gap With AI-Recommended Leads and Measurable ROI

New capability transforms ad reach and engagement into AI-recommended leads and CRM-ready sales handoffs — giving demand gen marketers a concrete, measurable path from ad spend to pipeline. 6sense, the GTM Intelligence Platform for the agentic era, introduced AI-Recommended Leads— an AI-driven capability that surfaces high-quality, CRM-ready contacts for engaged accounts across 6sense advertising campaigns. The […]

How NBA players will deal directly with brands through a new union arm

Plyrs Untd looks to transform the cultural impact of the league’s players into products, partnerships and business opportunities.

A German Court Made Google Liable For What Its AI Says About You via @sejournal, @slobodanmanic

A Munich court found AI Overviews are Google's own speech, not search results – that changes who pays when the answer about you is wrong. The post A German Court Made Google Liable For What Its AI Says About You appeared first on Search Engine Journal.

Omnicom and Tesco Media to use real-time data to affect in-store creative

The tool will change creative across Tesco’s in-store network according to real-time retail intelligence signals.

KitKat’s ‘Have a break’ platform makes Cannes Lions Creative Brand shortlist

VML London created the platform and OpenMind handled media.

Starbucks UK celebrates creative communities working from coffee shops

Anomaly London created the campaign.

Cannes Lions 2026: rolling UK shortlists table

How many shortlist nominations have UK companies received at the festival?

The Ordinay - The Periodic Fable - 60s

How to blend AI chatbots with high-touch sales

Learn how to balance AI chatbot efficiency with the high-touch needs of enterprise sales to engage VIP prospects without losing the human touch. The post How to blend AI chatbots with high-touch sales appeared first on MarTech.

Ready or not, welcome to the era of the agentic CDP

Trying to navigating the shifts in the CDP market can feel dizzying. Here's what we learned from last week's agentic CDP news. The post Ready or not, welcome to the era of the agentic CDP appeared first on MarTech.

Automation doesn’t eliminate vague objectives

Your AI tools may be doing exactly what you asked. That doesn't mean they're doing what the business needs. The post Automation doesn’t eliminate vague objectives appeared first on MarTech.

Smartly Introduces Smartly Synapse, the Intelligent AI Orchestration Layer Powering Its Advertising Platform

Smartly Synapse powers Smartly’s agentic orchestration, providing marketers a faster, more intelligent way to plan, execute, and optimize millions of signals for better results Smartly introduced Smartly Synapse, the intelligent AI orchestration and memory layer behind every Smartly AI Agent. Built on years of cross-channel creative, media and performance intelligence and continuously shaped by real-world outcomes, Smartly […]

NIQ Expands GeoPurchase Audiences Globally, Unlocking Growth Opportunities for Marketers in Poland, Belgium, Mexico, and Indonesia

International expansion helps advertisers target audiences based on local consumer demand NIQ , a leading consumer intelligence company, announced the expansion of its GeoPurchase audiences into Poland, Belgium, Mexico, and Indonesia, extending its purchase-based, geo-targeted audiences to new international markets. As privacy regulations tighten and identifiers like cookies decline, marketers need new ways to reach […]

Adobe Accelerates Agentic AI Adoption Through New Agency and Technology Partnerships

Adobe is the agentic infrastructure layer across models, platforms, agents and ecosystem, bringing together creativity, marketing and AI in the agentic era. With Adobe CX Enterprise and CX Enterprise Coworker, Adobe is helping brands drive performance and protect brand integrity across content supply chain, customer engagement and brand visibility. New co‑innovations with Accenture, Omnicom, Stagwell’s Code and Theory […]

TELUS Digital and ElevenLabs Partner to Scale Voice AI Alongside Frontline Customer Care Teams

The partnership brings ElevenAgents to enterprise customer experience, with TELUS Digital providing the implementation and operations expertise to put it into production TELUS Digital, a global technology service provider specializing in AI-powered digital customer experiences (CX) and future-focused digital transformations, announced a partnership with ElevenLabs, an AI company that transforms how people and businesses communicate […]

Preferred Sources & AI Mode Are Creating Filter Bubbles – A New Discovery Problem via @sejournal, @MattGSouthern

Google's Preferred Sources and loyalty tools help established publishers stay visible, but create a harder discovery path for sites not yet on anyone's list. The post Preferred Sources & AI Mode Are Creating Filter Bubbles – A New Discovery Problem appeared first on Search Engine Journal.

Google Says X-Frame-Options Matters For SEO via @sejournal, @martinibuster

Google's John Mueller singled out X-Frame-Options as the only security header tied to SEO. The post Google Says X-Frame-Options Matters For SEO appeared first on Search Engine Journal.

88Percent launches at Cannes to challenge marketing's Western lens

As brands hunt for growth beyond mature markets, 88Percent will rally around the Global Majority, with Campaign Asia-Pacific hosting a fireside conversation with former Mastercard CMO Raja Rajamannar.

‘Your ad is shit’: how to take feedback – and when to ignore it

While the talent-free attention-farmers should be ignored, it's worth carving out time to manage constructive criticism.

Liz Wilson departs Landor

The former Accenture Song MD joined Landor in 2023.

Cannes Lions: UK shortlisted 143 times on Sunday

Campaign outlines the UK agencies that made the most impact on Sunday's shortlists.

Devika Bulchandani on WPP’s own impatience with its turnaround plan

“The biggest challenge is speed,” says the holding company COO.