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16,114 articles covering the AdTech ecosystem
Week in Review: Netflix Doubles Upfront Commitments, Disney Agrees Deal with The Overlap, and Roku Launches an All-AI FAST Channel
In this week's Week in Review: Netflix grows its Upfronts ad commitments, Disney agrees a content deal with The Overlap, and Roku launches an all-AI FAST channel. Top Stories Sports Interest is High as Netflix Doubles Upfronts Commitments While there was plenty of excitement in the industry around Netflix's ad offering when it first came Read More
Watch the newest commercials from YouTube TV, Arena Club, Grainger and more
Derek Jeter stars in the latest from Arena Club.
This Back-to-School Season, Denim Brands Hedge Their Bets Across Gen Z Subcultures
In a busy period for denim retailers, marketers are expanding casts of ambassadors to reach fragmented young consumers.
The Journey Is the Destination: Reinventing Travel Marketing
Why values-driven travel is reshaping destination marketing.
The data trust crisis: Why your customer data is getting worse
Unreliable customer data threatens your personalization and ROI. On Sept. 2, we'll discuss how to navigate data decay and build a high-trust measurement framework. The post The data trust crisis: Why your customer data is getting worse appeared first on MarTech.
The 2027 CMO planning challenge is bigger than the budget
More budget won't fix a marketing model that no longer fits how buyers discover, evaluate, and decide. CMOs need to rethink where they invest. The post The 2027 CMO planning challenge is bigger than the budget appeared first on MarTech.
How to decide what’s important when everything is urgent
Every task consumes time and resources. Here’s a system for deciding what earns a place on the agenda and what doesn’t. The post How to decide what’s important when everything is urgent appeared first on MarTech.
AppLovin’s Play To Reach Non-Gaming Advertisers
Gaming apps are filled with ads for more gaming apps. Why not other advertisers? We go inside AppLovin’s play to bring non-gaming advertisers into the fold. The post AppLovin’s Play To Reach Non-Gaming Advertisers appeared first on AdExchanger.
Iyuno Details the Architecture Behind CLOE, a Multi-Agent AI System for Consistent Content Workflows
Company outlines a system designed to maintain continuity across scenes, episodes, and languages Iyuno shared new details on the architecture behind CLOE, its AI platform designed to address a key challenge in content production: maintaining consistency at scale. While AI tools can generate outputs quickly, they often struggle to preserve continuity across longer-form content—leading to […]
Impulse Creative Launches Peerfold, an Agent-First, CRM-Native Learning Management System
The team behind a leading LMS for HubSpot opens a free trial of its next-generation platform, with SCORM compatibility, automated credentialing, and AI agents that build courses. Impulse Creative today announced the launch of Peerfold, an agent-first, CRM-native learning management system that turns customer education into a growth channel for marketing, revenue, and learning teams. […]
ChatGPT Already Knows Who It’ll Recommend Before It Searches via @sejournal, @suganthan
ChatGPT names brands in its own search queries before it fetches anything. Being in that query is worth 33 times more. The post ChatGPT Already Knows Who It’ll Recommend Before It Searches appeared first on Search Engine Journal.
Three Mobile’s new brand platform aims to 'let the fun' back into mobile
Work created by Wonderhood Studios.
Is media becoming a greater source of creative advantage?
While media has always shaped the way stories are told, the difference now is the variety of environments available to brands and expectations audiences bring to them.
Liberty Hive initiative tackles entry-level talent crisis
First Flight will assemble 30-strong cohort for pilot run.
Generation Media appoints group strategy director
Role is part of the senior leadership team.
Wonderhood Studios’ chief experience officer Caroline Parkes exits
Caroline Parkes joined the agency in 2024.
Dentsu posts 0.3% H1 growth while EMEA declines by 0.2%
The UK, alongside Spain and Poland, achieved organic growth.
See all this week’s Ads of the Day
Which brands and agencies made Campaign’s Ad of the Day this week?
Westfield hosts Toy Story 5-inspired experience
The activation will take place at Westfield Stratford City until 31 August.
The formula for hijacking culture through brand experience
In our rush to make everything easy, we’ve inadvertently engineered out the very thing that makes experiences stick: raw, unexpected friction.
KFC partners La Vieille Ferme for wine bar pop-up
The experience will take place over the August bank holiday.
Can we talk about the fall of Harvey Nichols?
A path to a different future might have been missed while we were celebrating the store's advertising heyday.
Nano Interactive Launches Nano Screen Graph
Nano Interactive, the global signal intelligence platform, today (14th August, 2026) launched Nano Screen Graph - CTV Intelligence, an AI-powered capability built to solve one of programmatic advertising's most persistent problems: chronic data fragmentation across connected TV (CTV). CTV is one [...] The post Nano Interactive Launches Nano Screen Graph appeared first on ExchangeWire.com.
Captify Reveals Back to School is No Longer One Shopping Moment – It’s Two Distinct Consumer Journeys
As brands prepare for the annual Back to School shopping season, Captify (part of Verve), the leader in Search Intelligence, has revealed new analysis showing that Back to School has evolved into two distinct consumer journeys, each with different audiences, [...] The post Captify Reveals Back to School is No Longer One Shopping Moment – It’s Two Distinct Consumer Journeys appeared first on ExchangeWire.com.