News

Healthcare marketing enters a mixed-identity world

Healthcare marketing is moving into a more complex environment where identity-based targeting is not always available. Partner insights from Experian.

4 key numbers that highlight the stress grocery consumers are facing

From ongoing high grocery inflation to increasing usage of buy now, pay later programs, here’s a look at how shoppers are grappling with affordability woes.

IGA adds Affiliated Foods as licensed distribution center

The Texas-based grocery co-op will provide retailers with access to IGA tools including marketing, advertising, operations support and private label programs under the arrangement.

Bed Bath & Beyond wants consumers to dig up old coupons

The iconic 20% off coupons will be honored at face value and serve as an entry into a sweepstakes to win a $100,000 home transformation.

Glossier secures $45M in debt financing

CEO Colin Walsh said the capital would support “the next chapter of Glossier’s growth,” though with few details on what that is.

Amazon’s Prime Day sale could spur $26.3B in US e-commerce

As usual, rivals have scrambled to compete with the e-commerce giant’s summer sale, which is earlier than ever this year.

Capacity Partners with Etech Global Services to Bring AI-Powered Post-Call Analytics and Professional Services to Enterprise Contact Centers

Partnership brings Capacity’s post-call analytics to enterprise contact centers, with ETS Labs providing professional services to Capacity’s growing customer base Capacity, the agentic support automation platform, announced a collaboration with Etech Global Services, a leading enterprise contact center outsourcing provider, to deliver professional services to Capacity’s enterprise clients through ETS Labs. Under the agreement, ETS […]

Introducing Agent Architect and Agent Performance Suite for Zoom Virtual Agent

New Zoom Virtual Agent capabilities help organizations build AI agents faster, optimize performance over time, and deliver more personalized customer experiences through a connected Zoom CX platform. At a glance: New Zoom Virtual Agent capabilities Agent Architect: Generate production-ready voice and digital AI agents from a simple prompt. Create intelligent agents that can reason through requests, […]

Glean Recognized as a Market Shaper in the 2026 Gartner® Emerging Market Quadrant for No-Code Agent Builders – Startup Vendors

We feel this recognition highlights Glean’s approach to enterprise agents built on context, governance, and actionability Enterprise AI leader Glean announced it has been recognized as a Market Shaper in the 2026 Gartner® Emerging Market Quadrant (eMQ) for No-Code Agent Builders – Startup Vendors. In our view, Glean was recognized for its approach to exposing […]

Sigma Recognized as Leader in Snowflake’s Modern Marketing Data Stack Report

Sigma announced at Cannes Lions 2026 that Snowflake, the AI Data Cloud company, has recognized it as a Leader in the Analytics & Measurement category of The Modern Marketing Data Stack 2026: Governing the Agentic Enterprise. Snowflake identified Sigma as a leader for letting marketing teams analyze live customer data directly in Snowflake. With Sigma, marketers build reports, […]

Target, DirecTV team to track premium video advertising’s sales impact

Danone plans to test a new solution that uses Roundel data and DirecTV audience insights to measure whether ads led to purchases at Target.

Tinder partners with TikTok for second iteration of ‘Double Date Island’ campaign

The partnership, which will see Tinder’s Double Date Island dating show air exclusively on TikTok, was announced at Cannes Lions International Festival of Creativity today.

WPP’s Cindy Rose: ‘The time-and-materials model is dead’

CEO speaks at Campaign House in Cannes about the shift in how clients pay, trust, and ignoring "the noise" from competitors.

Novartis - Relax Your Tight End -1m

Heinz - Look Familiar? - 30s

Watch the newest commercials from American Express, Brunt, Microsoft and more

Workwear brand Brunt salutes the workers who are “building the next 250 years.”

Cannes Billboard Wars: Adtech Platforms Duke It Out On the Croisette

Some adtech platforms are taking shots at their rivals in splashy billboards at Cannes this year.

How AB InBev Won 183 Cannes Lions in Five Years

Global CMO Marcel Marcondes opened the festival with a BTS look at the brewer's decade-long marketing transformation.

Fresh Thyme President unpacks recent store revamp

Liz Zolcak detailed the recent upgrades to an Illinois store and shared how they tie into the specialty grocer’s efforts to inspire customers.

Walmart plans $8M phase of Texas distribution center remodel

The latest step of the renovation includes installing new electrical and material-handling equipment and is set to begin in August.

Why furniture delivery isn’t part of Ollie’s plans

Customers aren't willing to pay extra for shipping, while free delivery could squeeze margins, the retailer's CEO said.

BJ’s Wholesale Club uses tariff refunds to cut prices

The rebates helped reduce overall retail prices by about half a percentage point.

Optimizely Unveils New Brand Identity Rooted in a Simple Belief: Marketers Should Be Free to Grow

As AI reshapes marketing, Optimizely’s new brand makes the case for technology that puts creativity back at the center Optimizely, the AI platform for marketing, unveiled a new brand identity centered on the conviction that the best marketing happens when teams have the freedom to focus on what only humans can do. The brand transformation […]

Horizon Media and Smartly Launch Partnership to Turn Audience Intelligence Into Performance

Integration activates HorizonOS’ Blu audiences inside Smartly’s creative and campaign workflows across social, CTV, and Google Smartly, the AI-powered advertising technology platform, and Horizon Media Holdings, parent company of the world’s largest independent media agency announced an expanded partnership that makes Smartly the first SaaS platform activation partner to bring Blu audience segments directly into […]