News
19,511 articles covering the AdTech ecosystem
Disney+ Gets Into Big Game, Will Stream Super Bowl 61
Disney+ joins ABC and ESPN in broadcasting Super Bowl 61.
Brandweek 2026: Why Brand and Performance Should Stop Fighting ft. Nick Fairbairn of Chime
Plus, treating TV like a performance channel and the case for putting creators in every channel.
Agencies Need A New Job Description, Not Just New Titles
Everyone at McKinsey is nervous, and agencies should be, too. Because the generalist pitch (“We’ve seen a bit of everything and here’s a deck about it”) is up against AI models that have read everything and don’t need to be staffed on retainer. “If you look at what Fable says versus what your, you know, […] The post Agencies Need A New Job Description, Not Just New Titles appeared first on AdExchanger.
Is Skydance's Leading 21% TV Ad Share Enough?
The overall television ad marketplace is stagnant. But isn't streaming/CTV still a rapidly growing business?
TikTok is using a global placement network and agentic AI to plan a big ad push in 2027
TikTok came to Advertising Week New York 2026 with some big boasts -- and even bigger promises. The social video app sees itself as a hot target for brands and agencies heading into the new year. That idea is backed up by TikTok's recently released Economic Impact Report, which claimed that the app supported 410,000 jobs in the U.S. in 2025. Another piece of good news came from Kantar's Media Reactions 2026 report, which showed that TikTok is the #1 platform where marketers plan to increase their ad spend in 2027. Visit Tubefilter for more great stories.
Twitch has streaming deals in its new Shopping category
Live streams have become the new QVC programs, and Twitch is hopping onto the bandwagon. The Amazon-owned platform is linking up with its parent company to populate a new Shopping category that showcases streamers who are selling products to their viewers. The new Twitch category has been given prime real estate on the platform's homepage. A labeled button in the upper left-hand corner of the screen leads users to a directory, where they can discover creators who are hawking everything from shoes to skincare products to VR headsets. Visit Tubefilter for more great stories.
Mark Rober’s Class Crunchlabs gets an ‘A’ with $2.5 million grant from YouTube and Google.org
The school has only just begun, but YouTube is ensuring that Mark Rober's class will remain in session for the long term. Together with Google.org -- the charitable arm of its parent company -- YouTube is delivering $2.5 million of grant funding to Class CrunchLabs, an educational channel Rober produces and hosts. Last year, Rober announced that he would build a science curriculum and give it away for free to any teacher who wants to use it. The YouTube-famous engineer, who counts 83.6 million subscribers on his primary channel, built his curriculum as an extension of his science kit brand CrunchLabs. Visit Tubefilter for more great stories.
The studio making Jacksepticeye’s Bloodborne film just tapped MoistCr1TiKaL for a RuneScape adaptation
Lyrical Animation, the production company behind the upcoming Bloodborne film produced by Jacksepticeye, has tapped another lore-expert YouTuber to lead its next video game adaptation. MoistCr1TiKaL (aka penguinz0, aka Charlie White) has partnered with Lyrical and game developer Jagex to adapt long-running, beloved fantasy MMORPG RuneScape as an animated series. White, who is well-known for […] Visit Tubefilter for more great stories.
The Death of the Generalist: Why Brands Are Abandoning Everyday Lifestyle Creators
New research from Manychat proves niche creators bring the ROI brands are looking for.
Olyzon Launches its Agentic Orchestration Platform for Advertising, Live at Advertising Week New York
Agents orchestrate media budgets across the buyer’s existing partnerships, from The Trade Desk, Amazon DSP, and Yahoo DSP to leading SSPs and direct inventory such as Universal Ads, and measurement partners like DoubleVerify Olyzon, the agentic orchestration platform for advertising starting with CTV and extending across YouTube, social, digital audio, and DOOH, today announced the […]
Aembit Extends Access Controls to Personal AI Agents
Aembit, the identity control plane for AI agents, today announced support for securing personal agents’ access to enterprise environments, available immediately to existing customers at no additional cost. As personal agents, such as Meta Muse and OpenAI Dots, move into workplace use, they can gain access to email, cloud applications, code repositories, internal tools, and […]
TwelveLabs Brings Video Understanding to Physical AI With Latest Launch
Pegasus’ physical AI capabilities turn egocentric video into data for teaching machines to understand the real world TwelveLabs, a leading video intelligence company, today announced the release of Pegasus 1.6, which adds new capabilities for understanding and navigating complex real-world environments. This latest model enables TwelveLabs expansion into physical AI, the domain of artificial intelligence […]
Userlytics Launches AI Study Designer and Qual Reporting, Advancing AI-Assisted UX Research from Design to Decisions
Userlytics, an all-in-one global UX research platform, today announced AI Study Designer and Qual Reporting, two new capabilities that help teams move from defining what they want to learn to interpreting what their research reveals. AI Study Designer generates a study draft from a research goal, while Qual Reporting brings qualitative findings, supporting evidence, and […]
Quantum Metric Triples ARR From New Customers as Enterprises Turn to Experience Context to Power AI
Company doubles its year-over-year ARR growth rate as new capabilities extend into engineering, customer support and AI workflows. Quantum Metric, the experience context platform for enterprise AI, today announced continued growth acceleration in Q3 2026, doubling its year-over-year annual recurring revenue (ARR) growth rate since the end of FY 2025. This marks the company’s fourth […]
ClicData Launches AI Agent That Lets Midmarket Teams Build Dashboards by Chat
The conversational agent builds and edits full dashboards that blend multiple data sources from a single request in seconds, with no analyst required ClicData, a data management and AI-enabled platform for midmarket organizations, today announced the launch of its AI Dashboard Builder. The AI agent builds and edits dashboards from plain-language requests, using the data […]
CMOs see their internal influence rising. Has it come at a cost?
Marketers at Advertising Week say growth mandates have given them a bigger seat at the table, but research points to downsides for external brand trust.
AI Search Is Changing Your Website’s Job, Here’s How To Adapt via @sejournal, @lorenbaker
Sachin Puri explains why AI discovery makes accurate business information, customer trust, and measurement beyond clicks more important for small businesses. The post AI Search Is Changing Your Website’s Job, Here’s How To Adapt appeared first on Search Engine Journal.
Experiential marketing has changed. The reason it works hasn’t.
As consumers become more selective about where they spend their time and attention, the best live brand experiences are shifting from spectacle to meaningful participation.
Disney+ plays ‘Hu Dis?’ to introduce Canadians to more Hulu
Courage’s campaign uses cropped stars and characters to spotlight the Hulu programming available through Disney+.
ADWEEK Commerce Advantage: Amazon’s AI-Driven Future Leaves Some Buyers Weary of Losing Control
Concerns about black-box platforms come as more advertisers use AI tools.
20 years and billions of dollars later, CX still has the same problem
Despite decades of CX investment, companies still struggle to deliver the experiences they think they do. Here’s what’s getting in the way. The post 20 years and billions of dollars later, CX still has the same problem appeared first on MarTech.
When marketing automation moves too fast
Hyper-efficient funnels may boost short-term performance while eroding trust and marketer agency. Here’s where to draw the line. The post When marketing automation moves too fast appeared first on MarTech.
Classic marketing automation is dead: What’s next?
Rule-based automation is giving way to truly autonomous marketing. Discover how human-in-the-loop design frees your team to focus on real business outcomes. The post Classic marketing automation is dead: What’s next? appeared first on MarTech.
ITV Studios bolsters unscripted development pipeline
ITV Studios has announced an expansion of its development pipeline through a dual-pronged strategy, with the launch of a new ‘development pod’ with Great Shout, alongside the signing of a first-look deal with production company Afro-Mic Productions. Spearheaded by Tim Carter, Managing Director, ITV Studios, UK Unscripted and Mike Beale, Managing Director, Creative Network, ITV […]