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19,511 articles covering the AdTech ecosystem
Prediction: The Next Massive Google Update Is Around The Corner via @sejournal, @lilyraynyc
Is another major Google update coming? The documentation changes, spam update pace, and Google's own statements all point the same way. The post Prediction: The Next Massive Google Update Is Around The Corner appeared first on Search Engine Journal.
Disassembly: Holdco Unit Rebranded Stagwell Media, Rutgersson Remains CEO
The move follows the company's appointment in September of Liz Rutgersson as CEO of Assembly, who now becomes CEO of the rebranded agency, overseeing both the global operation and the North America region, reporting to Slavi Samardzija, Global Chair of Media & Commerce.
Older Americans Have Time, Money And A Serious TV Habit
Lower fertility, slower immigration and longer lifespans are helping push the country toward an economy in which older consumers account for an increasingly important share of both people and spending.
Svedka Vodka Water Launches Clear Clothes Inspired By Stadium Rules
Collection includes a transparent peach vest with a spout that can be filled with a beverage, and a built-in straw with which to drink.
Perkins Serves Screen-Free Fun With Menu-Inspired Mahjong Sets
Mahjong set features tiles that depict various menu items like pancakes, bacon, pies and coffee, along with Perkins storefronts.
Skydance Merger Sparks Analyst Concern Over Limited Reach
Analysts are considering what the new deal will mean for brands in the near term - especially scale and reach, and the health of their streaming business. "The question for brands is what all that reach delivers," says TransUnion SVP of diversified markets, media & entertainment Julie Clark.
Human Mind Has AI Comparison Recall Problem
Being visible for a brand doesn't always mean consumers will remember the name after seeing it in AI-based search query results, according to research released this week.
Seattle Vampire Sitcom Impossible To Kill Off
CBS's new sitcom, "Eternally Yours," shares similarities with "Ghosts" -- starting with their paranormal plotlines.
WFA's Loerke Stepping Down, Search Begins For New CEO
Under Stephan Loerke's helm, the World Federation of Advertisers championed industry self-regulation, organized its ill-fated Global Alliance for Responsible Media, and jump-started advertiser-led, open source cross-media measurement initiatives.
RPA Turns 40, Names Chez Chief Growth Officer
Prior to her appointment,Renee Chez spent most of her 26-year ad career at Cramer-Krasselt.
Google Unveils 'Playground,' Brings AI Gaming To 'Tens Of Millions' Creators
Google will partner with Unity Software to develop an AI-powered gaming platform that will guide creators to better understand what's needed to build an interactive game.
Advertising robot Kovio drew the attention of Advertising Week New York attendees (Ewan Larkin)
Walmart Lays Out Its Plan to Take Over TV Advertising
The acquisitions of Vizio and Vibe.co have created “thousands” of non-retail advertisers.
The ‘Bizarre Chemistry’ of Card Collecting With Fuse Create’s Grant Cleland
Sports trading cards are a thrill and a creative pursuit for the creative director.
Nominations Open for 2027 ADWEEK Brand Genius Creators
ADWEEK’s Brand Genius Creators, a spinoff of our decorated Brand Genius program, recognizes standout social media creators who are shaping the future of brand communication. These individuals are not only […]
‘Shaped My Whole Entire Life’: Gronk Gets Candid on Injuries Impacting His Post-NFL Moves
At an ADWEEK House panel with Fluent, Rob Gronkowski explained his journey with injuries led to some of the brand partnerships he has today.
FTC and USDA Seek Public Comment on Agricultural Equipment Manufacturing and Distribution Market Practices
The Federal Trade Commission and the U.S. Department of Agriculture launched a joint public inquiry regarding issues affecting agricultural equipment manufacturing and distribution markets, including potential anticompetitive conduct. View Press Release
TikTok to add AI-powered discovery and one-click checkout
The social media platform is hoping to capitalize on its role as a product discovery engine by adding a conversational AI agent and simpler checkout.
Anta Sports officially becomes largest Puma shareholder
The Chinese sports giant finalized its acquisition of a roughly 29% stake in the athletics brand for about $1.7 billion.
Bed Bath & Beyond parent company calls off another deal
Neighborhood Intelligence has axed plans to acquire real estate platform Fathom Holdings a month after it canceled its deal to buy F9 Brands.
Exclusive: Digi Reach Bets on CUGs With Launch of Maximum Savings
The CUG offering serves as both a key worker discount platform and a white label platform hosting bespoke offers for partners.
Chick-fil-A Draws a Line on Drive-Thru AI
Fast-food chains are racing to automate one of their most important customer touchpoints. Chick-fil-A is choosing a different route. CEO Andrew Cathy recently said the company does not intend to replace employees taking drive-thru orders with artificial intelligence. While competitors including McDonald’s and Wendy’s are testing or expanding voice-ordering systems, Chick-fil-A considers face-to-face service central […] Chick-fil-A Draws a Line on Drive-Thru AI first appeared on Street Fight.
As New York Comic Con Turns 20, Organizer Teases Coney Island Team-Up, After 3 p.m. Ticket and Possibility of Expanding to Five Days Next Year
New York Comic Con has hit the big 2-0. The East Coast’s biggest fan convention kicks off its 2026 event Thursday, marking its 20th year celebrating comics, film, TV, games, anime and general “geek” culture out of New York City’s Javits Convention Center. What began as a 33,000-attendee event in 2006 will host 250,000 people […]
TBWA\Chiat\Day’s new US CEO’s mandate—reassert the Omnicom agency’s identity
TBWA\Worldwide Global CEO Erin Riley on how the network will reclaim its identity against a market that favors independents.