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11,844 articles covering the AdTech ecosystem
All Aboard On AppsFlyer; When TV Content Looks Like Commercials
AdExchanger is officially on the ground in Cannes (on the beach, rather, or La Croisette to the initiated), with all the news and gossip from the south of France. Check out the missives from editors Sarah Sluis, Allison Schiff and Lynne d Johnson in our separate Cannes briefing (a great way to combat the FOMO, […] The post All Aboard On AppsFlyer; When TV Content Looks Like Commercials appeared first on AdExchanger.
How the NFL Is Building Connections Outside the Field With 72andSunny
At Cannes Lions, the NFL and 72andSunny revealed how tentpoles like The Super Bowl bring in new audiences.
As AI Changes Local Discovery, Scorpion Bets on Scale and Technology
The future of local marketing may depend less on generating leads and more on connecting marketing activity directly to business outcomes. The Scorpion acquisition of 1SEO reflects a growing industry shift toward AI-powered platforms that help businesses compete in an increasingly complex discovery environment. Artificial intelligence is rapidly changing how consumers discover, evaluate, and choose […] As AI Changes Local Discovery, Scorpion Bets on Scale and Technology first appeared on Street Fight.
AI Chatbot Use Hits 49%, But Skepticism Stays High via @sejournal, @MattGSouthern
About half of U.S. adults use AI chatbots, and 60% read AI Overviews, but more predict AI will hurt society than help it. The post AI Chatbot Use Hits 49%, But Skepticism Stays High appeared first on Search Engine Journal.
Google And Shopify Back Cloudflare’s AI Bot Gatekeeping Initiative via @sejournal, @martinibuster
Google, Shopify, and browser makers are backing new PACT protocol "on Cloudflare's network" for gatekeeping AI agents. The post Google And Shopify Back Cloudflare’s AI Bot Gatekeeping Initiative appeared first on Search Engine Journal.
Google Loses Two Top AI Researchers To OpenAI & Anthropic via @sejournal, @MattGSouthern
Two senior Google AI researchers, Gemini co-lead Noam Shazeer and AlphaFold's John Jumper, are leaving for OpenAI and Anthropic within the same week. The post Google Loses Two Top AI Researchers To OpenAI & Anthropic appeared first on Search Engine Journal.
Cannes Lions 2026 Gallery: The Buzziest Events, Biggest Names, and Hottest Parties
ADWEEK takes you inside the best moments from the Croisette, the Palais, and beyond.
To engage with collectors who are big spenders, Fanatics launched a slate of originals
Fanatics Collect is a platform hobbyists use to buy, sell, and grade trading cards. Now, it has become a hub for original content, too. To keep pace with rivals like Whatnot, the team at Fanatics is pushing into the original programming space. Beginning on June 22, some of the biggest names on the Fanatics Collect app are going live with a mix of streaming and pre-recorded shows. Those programs won't focus on the purchase and sale of rare cards; instead, Fanatics is shining light on the charismatic collectors who have emerged within the trading card community. Visit Tubefilter for more great stories.
Heinz wins Print & Publishing Grand Prix
The UK won only one bronze Lion in this category.
Hyundai and BBDO Puerto Rico win Audio and Radio Grand Prix at Cannes Lions
The UK took home a bronze Lion in the category, for AMV BBDO’s “Duobell” work with Skoda.
Mercado Livre and Gut Sao Paulo win Outdoor Grand Prix at Cannes Lions 2026
McDonald's 'Camera rolls' by Leo won a gold Lion.
What Microsoft’s product-focused ad strategy means for Copilot and how it’s connecting with creators
Microsoft’s Ciaran McCarthy dishes on the tech giant’s plans at Cannes Lions 2026.
Inside the judging process for the inaugural Creative Brand Lions
Susan Credle and Richard Brim discuss the challenges and surprises of the category’s first year.
The Ordinary Wins Big Among 8 Grand Prix Winners From Cannes Lions 2026 Day 1
The 8 Grand Prix-winning campaigns from day one of Cannes Lions 2026.
Google Says SEO Tools Lack Access To Its Internal Metrics via @sejournal, @MattGSouthern
Google's new messaging to CMOs reiterates that GEO is still SEO and states that third-party tools have no access to its internal metrics. The post Google Says SEO Tools Lack Access To Its Internal Metrics appeared first on Search Engine Journal.
WPP to pull out of LiveRamp following Publicis takeover move
Cindy Rose confirms agency group will no longer use data collaboration platform.
OpenAI reveals more of its ChatGPT ads playbook
Roughly 20% of the queries coming into ChatGPT have a direct commercial intent, OpenAI’s David Dugan said at Cannes.
Cannes Lions 2026—see the Grand Prix winners
Check back often as we update this page throughout the week with the big winners at the Cannes Lions International Festival of Creativity.
Monday’s Cannes Lions Grand Prix winners
Monday's Grand Prix winners include Hundyai's audio campaign, The Ordinary's dystopian film and Novartis' cheeky prostate exam spot.
Hightouch Raised $322 Million Across Six Rounds. Here’s How the Company Skyrocketed to a $2.75 Billion Valuation
Co-founder Kashish Gupta says good investors care about metrics and customers, not slides. A round-by-round look at how every deal came together.
ESPN and Flowcode Are Increasing Sports Viewer Engagement With Interactive Fan Hub
ESPN's new fan hub launches in August.
Retail Media’s Next Test: Turning Siloed Data Into Shared Wins
Floor decals and shelf talkers don’t get much respect in the era of programmatic advertising. But they were retail media before anyone called it that – and understanding that lineage matters for grasping where the industry is headed next. Retail media has traveled a long road from in-store signage to what are now, in some […]
Standing in line at the Albertsons deli? P&G might show you a microdrama episode
Six years ago, Quibi bet its entire business model and nearly $2 billion on the idea that people would watch bite-size bits of content whenever they had a spare moment. Now, with microseries becoming the hottest new thing, that very same idea is at the core of an ad campaign from Albertsons and Procter & […] Visit Tubefilter for more great stories.
Top 5 Branded Videos of the Week: Yeah, it’s all AI
'Tis the season for festive holiday beverages, and some of YouTube's biggest channels are raising their glasses. MrBeast led the way with an assortment of hot drinks on offer, while a handful of other sponsored videos depicted boozier methods for keeping warm. Each family is different, but if your folks like sharing cozy meals with each other during December, read on. Millions have already used these videos as inspiration for their seasonal recipes. Will you join the club? Visit Tubefilter for more great stories.