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11,844 articles covering the AdTech ecosystem
Vobile Launches Real-World Asset Program for Creative IP Rights, Expanding Monetization Opportunities for Content Creators
New initiative enables rightsholders to realize value from their IP through digital asset infrastructure Vobile, a worldwide leader in digital content protection and transaction services, announced the launch of a new real-world asset (RWA) program that applies blockchain-based digital asset infrastructure to creative IP rights across film, video, music and other digital media. The RWA program is […]
MarTech Interview with Kamel El Hadef, co-founder and co-CEO @ Audion
Kamel El Hadef, co-founder and co-CEO at Audion discusses the changing digital advertising trends impacting ad ROI in an AI era in this MarTech Series interview: __________ Hi Kamel, tell us about Audion’s recent enhancements and your recent funding: what’s in store for end users? We just closed a $15M Series B funding round, which […]
“It’s a mistake to treat MENA as a single market.”: Q&A with Terry Kane, The Trade Desk
We sat down with Terry Kane, managing director, Middle East & Africa, The Trade Desk to discuss what’s driving the programmatic ecosystem… The post “It’s a mistake to treat MENA as a single market.”: Q&A with Terry Kane, The Trade Desk appeared first on ExchangeWire.com.
Comcast’s Universal Ads Launches in the UK with Channel 4, ITV & Sky
Today (23rd June, 2026), Universal Ads, Comcast’s self-service advertising platform for the premium TV industry, has officially launched in the UK in partnership with Channel 4, ITV and Sky. The launch, first unveiled by the cohort at Cannes Lions 2025, [...] The post Comcast’s Universal Ads Launches in the UK with Channel 4, ITV & Sky appeared first on ExchangeWire.com.
Digest: Latest from Cannes; Podcast Industry Bigger Than Expected
In today’s MadTech Daily, we cover the podcast industry being worth more than previously estimated, and Channel 4 adding new partners to its ad tech stack. The post Digest: Latest from Cannes; Podcast Industry Bigger Than Expected appeared first on ExchangeWire.com.
JWX and Adnami Partner, Giving Publishers, Brands and Agencies Access to High Impact Advertising Capabilities for Display and Video
JWX, the technology company connecting premium content, engaged consumers, and the advertisers who reach them, and Adnami, the attention-first ad tech company, today (23rd June, 2026) announced a strategic partnership to bring Adnami’s high-impact advertising formats to JWX’s thousands of [...] The post JWX and Adnami Partner, Giving Publishers, Brands and Agencies Access to High Impact Advertising Capabilities for Display and Video appeared first on ExchangeWire.com.
Meta Bets on AI Creative Tool and Creator Infrastructure to Justify its $145B Capex
At Cannes Lions, the company unveiled a performance-to-creative feedback loop tool.
Instacart Wants to Co-Create Ads With Brands
For its first Super Bowl ad in 2025, Instacart recruited brand mascots like the Pillsbury Doughboy, Chester Cheetah, and the Jolly Green Giant to help bring its message to the […]
Cannes Lions Day 2–WPP, OpenAI, Netflix and more updates
OpenAI revealed new ChatGPT ads details, the first round of Grand Prix winners were announced and dispatches from Croisette brand activations.
Alexa Is Becoming a Shopping Agent for Advertisers Outside Amazon
The online retailer is partnering with Ticketmaster and Papa John’s to automate purchases.
EXCLUSIVE: Brands Can Now Buy Albertsons Conversational Search Ads Through Criteo
The grocery chain launched shopping assistants last year with OpenAI and Google.
Amazon’s latest ad format offers a glimpse of advertising’s agentic future
Amazon's Alexa+ agentic ads bring advertising into AI shopping conversations, raising questions about paid versus organic visibility.
At Its First-Ever Cannes, OpenAI Says ‘We Are Clearly In The Advertising Business Now’
OpenAI didn’t make its Cannes Lions debut from a Croisette rooftop or in a branded beach club. Instead, the company summoned a small group of reporters late Monday morning to a semi-secluded outdoor patio located a roughly 15 minutes walk from the festival’s main center of gravity. It was a rather sedate way to unveil […] The post At Its First-Ever Cannes, OpenAI Says ‘We Are Clearly In The Advertising Business Now’ appeared first on AdExchanger.
Rethinking Vitamin Marketing, With Barrière
If you’ve ever asked someone whether their Barrière patch is a tattoo, congratulations – you’ve just entered the brand’s marketing funnel. Founded in 2020, Barrière makes wearable transdermal vitamin and wellness patches, including ones for mood and stress, sleep, focus, nausea relief and lactose intolerance. There are even little UV sensor stickers that change color […] The post Rethinking Vitamin Marketing, With Barrière appeared first on AdExchanger.
The Agentic Media Buying Platform That Says The Less AI, The Better
Everywhere you look, a new agentic measurement tool seems to have sprung up. Agentic execution layers, on the other hand, are harder to come by, according to Nathan Venezia, founder of Concord. (As you may have guessed, Concord, which is based in France, is a platform for agentic media executions.) “I’m not going to say […] The post The Agentic Media Buying Platform That Says The Less AI, The Better appeared first on AdExchanger.
Top 50 Most Viewed YouTube Channels Worldwide • Week Of 06/21/2026
As we move past the third week of June, the FIFA World Cup is shaking up our rankings. Channels that cover soccer, such as Brazil's CazeTV and Belgium's Celine Dept, currently rank among the five most-watched YouTube channels of the week. We'll discuss some of those footballing favorites in our rundown of this week's subscriber data. For the viewership chart, we're focusing on other categories, starting at the top: MrBeast led the Global Top 50 by picking up 1.34 billion weekly views. Let's follow up on some of the channels that filed in behind MrBeast in our up-to-date rankings. Visit Tubefilter for more great stories.
Top 50 Most Subscribed YouTube Channels Worldwide • Week Of 06/21/2026
Last week, MrBeast soared past 500 million subscribers by adding millions of new fans over a seven-day period. For the week ending on June 21, MrBeast got up to his usual tricks by adding two million subscribers. That was only good for second place in the Global Sub Top 50, and the 2026 FIFA World Cup is the reason why. The current edition of FIFA's quadrennial tournament has returned, and it features a larger creator presence than it's ever had before. A lot of that creator commotion is centered around the Brazilian creator CazéTV, who led this week's Global Sub Top 50 by adding 3.5 million new subscribers. Visit Tubefilter for more great stories.
A new class-action lawsuit accuses Gymshark of telling creators not to disclose ads
For years, the Federal Trade Commission has put pressure on digital content creators to properly disclose when they’re being paid to advertise a product. But despite clear, stringent guidelines and a $50,000-per-incident fine for brands if their partnered creators don’t mark sponcon as ads, disclosures remain spotty across social platforms. And now Gymshark is being […] Visit Tubefilter for more great stories.
Netflix just picked up a Hot Ones spinoff–and Will Ferrell is its first guest
Hot Ones is headed to Netflix. Well, kind of. As its latest pluck from the YouTube farm league, Netflix has slated a spinoff of First We Feast‘s popular celebrity suffering/talk show. Called Hot Ones: Extra Heat, it’s specifically designed to tie into Netflix’s live events–an area the streamer has been pushing, both with IRL activations […] Visit Tubefilter for more great stories.
Cannes Briefing: Cannes is selling AI transformation. Off stage the talk is about the bill
The quiet part of the AI conversation at Cannes: what it actually costs
Ad Tech Briefing: Agentic AI, interoperability and control dominate Cannes Lions announcements
All the Cannes-related ad tech announcements you’ll need to appear informed.
Forbes tests a creator-led audience play to grow off-platform reach
Forbes is yet another publisher tapping creators and their audiences to drive off-platform growth – with a slightly different structure.
Prediction markets and sportsbook brands compete to capitalize on World Cup betting market
The World Cup is expected to provide the biggest sports gambling market in history. Prediction market platforms and sportsbooks hope to take advantage with a heavy focus on performance channels.
Omnicom Media and Disney Advertising collaborate to enable sequential ads in streaming
Omnicom Media and Disney have implemented a connected TV ad solution that enables dynamic sequential storytelling across VOD and live programming.