News

RPA Turns 40, Names Chez Chief Growth Officer

Prior to her appointment,Renee Chez spent most of her 26-year ad career at Cramer-Krasselt.

Google Unveils 'Playground,' Brings AI Gaming To 'Tens Of Millions' Creators

Google will partner with Unity Software to develop an AI-powered gaming platform that will guide creators to better understand what's needed to build an interactive game.

Advertising robot Kovio drew the attention of Advertising Week New York attendees (Ewan Larkin)

Walmart Lays Out Its Plan to Take Over TV Advertising

The acquisitions of Vizio and Vibe.co have created “thousands” of non-retail advertisers.

The ‘Bizarre Chemistry’ of Card Collecting With Fuse Create’s Grant Cleland

Sports trading cards are a thrill and a creative pursuit for the creative director.

Nominations Open for 2027 ADWEEK Brand Genius Creators

ADWEEK’s Brand Genius Creators, a spinoff of our decorated Brand Genius program, recognizes standout social media creators who are shaping the future of brand communication. These individuals are not only […]

‘Shaped My Whole Entire Life’: Gronk Gets Candid on Injuries Impacting His Post-NFL Moves

At an ADWEEK House panel with Fluent, Rob Gronkowski explained his journey with injuries led to some of the brand partnerships he has today.

FTC and USDA Seek Public Comment on Agricultural Equipment Manufacturing and Distribution Market Practices

The Federal Trade Commission and the U.S. Department of Agriculture launched a joint public inquiry regarding issues affecting agricultural equipment manufacturing and distribution markets, including potential anticompetitive conduct.  View Press Release

TikTok to add AI-powered discovery and one-click checkout

The social media platform is hoping to capitalize on its role as a product discovery engine by adding a conversational AI agent and simpler checkout.

Anta Sports officially becomes largest Puma shareholder

The Chinese sports giant finalized its acquisition of a roughly 29% stake in the athletics brand for about $1.7 billion.

Bed Bath & Beyond parent company calls off another deal

Neighborhood Intelligence has axed plans to acquire real estate platform Fathom Holdings a month after it canceled its deal to buy F9 Brands.

Exclusive: Digi Reach Bets on CUGs With Launch of Maximum Savings

The CUG offering serves as both a key worker discount platform and a white label platform hosting bespoke offers for partners.

Chick-fil-A Draws a Line on Drive-Thru AI

Fast-food chains are racing to automate one of their most important customer touchpoints. Chick-fil-A is choosing a different route. CEO Andrew Cathy recently said the company does not intend to replace employees taking drive-thru orders with artificial intelligence. While competitors including McDonald’s and Wendy’s are testing or expanding voice-ordering systems, Chick-fil-A considers face-to-face service central […] Chick-fil-A Draws a Line on Drive-Thru AI first appeared on Street Fight.

As New York Comic Con Turns 20, Organizer Teases Coney Island Team-Up, After 3 p.m. Ticket and Possibility of Expanding to Five Days Next Year

New York Comic Con has hit the big 2-0. The East Coast’s biggest fan convention kicks off its 2026 event Thursday, marking its 20th year celebrating comics, film, TV, games, anime and general “geek” culture out of New York City’s Javits Convention Center. What began as a 33,000-attendee event in 2006 will host 250,000 people […]

TBWA\Chiat\Day’s new US CEO’s mandate—reassert the Omnicom agency’s identity

TBWA\Worldwide Global CEO Erin Riley on how the network will reclaim its identity against a market that favors independents.

Disney+ Gets Into Big Game, Will Stream Super Bowl 61

Disney+ joins ABC and ESPN in broadcasting Super Bowl 61.

Brandweek 2026: Why Brand and Performance Should Stop Fighting ft. Nick Fairbairn of Chime

Plus, treating TV like a performance channel and the case for putting creators in every channel.

Agencies Need A New Job Description, Not Just New Titles

Everyone at McKinsey is nervous, and agencies should be, too. Because the generalist pitch (“We’ve seen a bit of everything and here’s a deck about it”) is up against AI models that have read everything and don’t need to be staffed on retainer. “If you look at what Fable says versus what your, you know, […] The post Agencies Need A New Job Description, Not Just New Titles appeared first on AdExchanger.

Is Skydance's Leading 21% TV Ad Share Enough?

The overall television ad marketplace is stagnant. But isn't streaming/CTV still a rapidly growing business?

TikTok is using a global placement network and agentic AI to plan a big ad push in 2027

TikTok came to Advertising Week New York 2026 with some big boasts -- and even bigger promises. The social video app sees itself as a hot target for brands and agencies heading into the new year. That idea is backed up by TikTok's recently released Economic Impact Report, which claimed that the app supported 410,000 jobs in the U.S. in 2025. Another piece of good news came from Kantar's Media Reactions 2026 report, which showed that TikTok is the #1 platform where marketers plan to increase their ad spend in 2027. Visit Tubefilter for more great stories.

Twitch has streaming deals in its new Shopping category

Live streams have become the new QVC programs, and Twitch is hopping onto the bandwagon. The Amazon-owned platform is linking up with its parent company to populate a new Shopping category that showcases streamers who are selling products to their viewers. The new Twitch category has been given prime real estate on the platform's homepage. A labeled button in the upper left-hand corner of the screen leads users to a directory, where they can discover creators who are hawking everything from shoes to skincare products to VR headsets. Visit Tubefilter for more great stories.

Mark Rober’s Class Crunchlabs gets an ‘A’ with $2.5 million grant from YouTube and Google.org

The school has only just begun, but YouTube is ensuring that Mark Rober's class will remain in session for the long term. Together with Google.org -- the charitable arm of its parent company -- YouTube is delivering $2.5 million of grant funding to Class CrunchLabs, an educational channel Rober produces and hosts. Last year, Rober announced that he would build a science curriculum and give it away for free to any teacher who wants to use it. The YouTube-famous engineer, who counts 83.6 million subscribers on his primary channel, built his curriculum as an extension of his science kit brand CrunchLabs. Visit Tubefilter for more great stories.

The studio making Jacksepticeye’s Bloodborne film just tapped MoistCr1TiKaL for a RuneScape adaptation

Lyrical Animation, the production company behind the upcoming Bloodborne film produced by Jacksepticeye, has tapped another lore-expert YouTuber to lead its next video game adaptation. MoistCr1TiKaL (aka penguinz0, aka Charlie White) has partnered with Lyrical and game developer Jagex to adapt long-running, beloved fantasy MMORPG RuneScape as an animated series. White, who is well-known for […] Visit Tubefilter for more great stories.

The Death of the Generalist: Why Brands Are Abandoning Everyday Lifestyle Creators

New research from Manychat proves niche creators bring the ROI brands are looking for.