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People no longer trust what they see, and the ad industry hasn’t agreed on what honesty looks like in response.

The AI platform quietly launched its ads manager within its ChatGPT ads pilot advertisers last week, and also lowered the barrier to joining the test.

As AI upends traditional rankings, big spenders like Pfizer and other blue-chip brands are building internal task forces.

The last few years have seen Converse continue to underperform compared to the rest of Nike’s portfolio.

Measurement and performance are expected to dominate convos at upfronts; Tubi doubles down on AI; and Meta takes down ads encouraging anti-Meta lawsuits. The post Primed For Upfronts; How Much AI Is Too Much AI? appeared first on AdExchanger.

In January, TikTok star Khaby Lame announced a partnership that would test the viability of his personal brand on the stock market. Three months later, that deal is looking like a dud. Lame sold a stake in his company, Step Distinctive Limited, to a financial printing company called Rich Sparkle Holdings. The Hong Kong-based firm had big plans for its partnership with TikTok's most-followed creator: There was talk of brand endorsements, TikTok Shop activations, and even an AI version of Lame's likeness. The size of the $975 million, all-stock deal suggested that the creator economy had grown big enough for individual stars to accrue massive valuations. Visit Tubefilter for more great stories.

Indie animation is flourishing on YouTube. From the pop culture juggernaut that is The Amazing Digital Circus, to star-studded Hazbin Hotel (which sold to Amazon Prime Video after gathering a fandom with a YouTube pilot), to smaller titles like Worthikids‘ Bigtop Burger and Luke Humphris‘ Space Station Weird, YouTube has become a prime location for […] Visit Tubefilter for more great stories.

Hey! Do you want to be told what to watch? Great. Tubi has you covered. The AVOD streamer now has its own integration within ChatGPT. That means users can now tell the chatbot about their viewership likes and dislikes, and it can card through Tubi’s catalog to offer recommendations that fit those preferences. “Streaming should […] Visit Tubefilter for more great stories.

Viewers who spend time in YouTube's Minecraft community have become familiar with the saying "Technoblade never dies." That phrase pays tribute to a beloved denizen of the blocky game world, who passed away in 2022 due to cancer. Four years after his passing, Technoblade's impact can still be felt across the internet. The gamer (whose real name was Alex) has posthumously become one of the most-watched creators on YouTube, and his death has helped sarcoma researchers raise millions of dollars.  Visit Tubefilter for more great stories.

Entertainment industry veteran Thai Randolph has taken the wraps off her new venture: NILE & Co., described as a content and commerce platform that works with “creators who move culture.” Randolph is the former CEO and co-founder of Kevin Hart’s Hartbeat, which she exited in 2023. She is the founder and CEO of NILE & […]

Highlighting a rift in the right-wing political spectrum, President Donald Trump lashed out against four widely followed conservative influencers — Tucker Carlson, Megyn Kelly, Candace Owens and Alex Jones — who have spoken out against the recent Trump-led attack on Iran. In a 482-word post on his Truth Social account Thursday, Trump laid into the […]

Discover the essential questions to consider before investing in AI visibility over traditional SEO in our informative webinar. The post Don’t Go Chasing AI Yet: A Framework for Prioritizing SEO vs. AI Search appeared first on Search Engine Journal.

Public adtech company AppLovin is undergoing a substantive power shift with a slate of changes to its C-suite and board of directors.

Years after becoming a desirable revenue stream for creators, podcasts are continuing to flourish on Patreon. The monetization platform has announced that revenue generated by its podcast library reached $629 million in 2025. That sum represents a year-over-year increase of 33%. Through Patreon, creators can host, distribute, and monetize their audiovisual shows. That setup has attracted an eclectic array of high-profile users, ranging from the filmmaker Quentin Tarantino to the hip-hop pundit Joe Budden to the creator duo Dan and Phil. Visit Tubefilter for more great stories.

The most iconic stars in the YouTube universe have now been active on the platform for decades, and a new web series celebrates the accomplishments of some of those luminaries. On YouTube's official channel, viewers can check out Channeling, which kicks off with a profile of Chilean creator Germán Garmendia. Garmendia was one of the first creators from Latin America to achieve international recognition on YouTube and is now one of the only people in the world who has two channels with at least 40 million subscribers apiece. Across his HolaSoyGermán and JuegaGermán hubs, Garmendia has collected more than 23 billion lifetime views since his YouTube journey began in 2011. Visit Tubefilter for more great stories.

Operations at the Matteson facility will be relocated to other NextGen facilities in Walmart’s fulfillment network, impacting 111 employees.

All three morning shows experienced declines in both measured categories.

From measurement to Paramount's endgame, here are the big questions looming over the upfront.

CBS News had the most-watched broadcast in the demo during President Trump's primetime address.

SMB MediaLabs launched in 2023.

Code and Theory experts will walk you through hands-on agent building, and you'll leave with tools you can actually use.

While IBM has picked its new media partner, the tech giant’s creative review is ongoing.