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11,850 articles covering the AdTech ecosystem
The Cannes taste debate: David Kolbusz, Lynsey Atkin, Chaka Sobhani and Rick Brim
The quartet took to the stage in the Palais in a debate hosted by Campaign.
Week in Charts: Social Media to Dominate Media Spending, AI Slop Comes for TikTok Kids Content, and South Korea Has Highest Daily YouTube Viewing
In this week's Week in Charts, social media to dominate media spending, AI slop comes for TikTok kids content, and South Korea has highest daily YouTube viewing. To have Week in Charts delivered to your inbox, you can sign up to the newsletter here. Quote of the Week Number of the Week Charts Read More
DoubleVerify Expands DV Authentic AdVantage to Meta & TikTok
DoubleVerify ("DV"), the leading software platform to verify media quality, optimize ad performance and prove campaign outcomes, announced the expansion of DV Authentic AdVantage™ to Meta and TikTok. The solution combines pre-bid media quality protection, AI-powered campaign optimisation and independent [...] The post DoubleVerify Expands DV Authentic AdVantage to Meta & TikTok appeared first on ExchangeWire.com.
Tatari CRO Andy Schonfeld Says Programmatic Is a Tool, Not a TV Strategy
If you’re buying TV through a DSP and calling it a strategy, Tatari CRO Andy Schonfeld has some notes. On this episode of AdExchanger’s Inside the Stack podcast, Schonfeld, who has spent seven years building Tatari’s revenue operation across 350 brands and 100-plus agencies, argues that programmatic is simply a tool, and not a TV […] The post Tatari CRO Andy Schonfeld Says Programmatic Is a Tool, Not a TV Strategy appeared first on AdExchanger.
Health Care Marketing Lacks A Connected Customer View. Here’s How To Build One
Health care marketers have never had more data, channels or targeting capabilities at their disposal. Yet many organizations still struggle to answer a fundamental question: What actually drove performance across a campaign? Consumer marketing teams, HCP teams, agencies, analytics partners and privacy stakeholders are often working from different systems, signals and reporting frameworks. By the […] The post Health Care Marketing Lacks A Connected Customer View. Here’s How To Build One appeared first on AdExchanger.
Data Amplified 2026: Simpler, Smarter, Structured — From Data to Insight
Data Amplified 2026 will be held on 26-27 October 2026 in The Hague, the Netherlands, with the theme “Simpler, smarter, structured: from data to insight.” It will reveal the next generation of XBRL, the global digital reporting standard, and focus on the innovations and collaborations that are creating new, transformative value from business data worldwide. […]
Jeff Hendrickson Software Releases True Origins, an Apple Mail Utility for Tracing Suspicious Email Sources
From the creator of SpamX, True Origins helps Mac users inspect raw message headers, identify likely source domains, and prepare focused abuse reports from Apple Mail. Jeff Hendrickson Software today announced the release of True Origins, a macOS utility for Apple Mail users who want a clearer view of where suspicious email may have come […]
Speedrun AI Labs (www.speedrunlab.ai) Deploys Autonomous Marketing Agent Running Social Media End to End
Speedrun AI Labs deploys autonomous marketing agent that runs social media end to end with humans in the loop. First production deployment: Investing Platform. Speedrun AI Labs (www.speedrunlab.ai) has deployed an autonomous marketing agent that runs an organisation’s social media content production from end to end, with human approval built into every publishing step. The […]
Nectar360 Pollen Delivers Strong Early Results for Brands
Early campaigns are delivering strong results: over 2.5x higher impact when using multiple channels, of which up to 25% of these are through mid and upper-funnel activity AI-creative compliance checker reduces weeks of work down to 90 seconds Market leading multi-touch attribution technology provides a true view of performance, moving beyond last click measurement Leading […]
Newton Research and Dentsu Announce Expanded Partnership Scaling AI-Powered Media Intelligence
Partnership expands across dentsu’s media agencies in the US — Carat, dentsu X, and iProspect, following a successful pilot, with plans to expand globally Today Newton Research and dentsu announce an expanded partnership across the agency’s US media brands, Carat, dentsu X, and iProspect, following a successful pilot, with plans to expand globally. With Newton […]
Nomadic Advertising Unveils a Bold, High-Energy New Brand Identity
Nomadic announces a strategic rebrand, featuring a bold new identity, dynamic logo, and upcoming website redesign. Nomadic’s story began over a decade ago in 2014 with a simple mission: to spread the word about innovative companies that otherwise might go unnoticed. Over the years, they’ve expanded and evolved, while remaining deeply connected to their clients’ […]
Mycom launches AIpulse, transforming CSP decision-making with AI-powered, data-agnostic, real-time executive dashboards
Mycom, an Assurance leader offering AI, Data and Automation solutions to some of the world’s largest communications service providers (CSPs), announced AIpulse, a next-generation AI-powered dashboarding application that helps CSPs measure, prioritise, and accelerate business decisions, unlocking greater value from their data. AIpulse brings high-fidelity, real-time visualisation to the CSP Network Operations Centre (NOC) and […]
TripleLift CTV Campaigns Deliver Up to 26x Industry Benchmarks, Proving the Power of Non-Standard Formats
Analysis from real-world campaigns finds Pause Ads, Social to CTV, and Product Spotlight formats consistently outperform traditional TV spots performance TripleLift, the Creative SSP powered by TL Spark, announced new results from a series of recent connected TV (CTV) campaigns that demonstrate what becomes possible when brands move beyond the standard spot. Across three distinct […]
‘The Traitors’ Sets WhatsApp-Based Game ‘The Traitors: Anywhere,’ Allowing Fans to Play at Home
If you’ve ever watched “The Traitors” and wished you could take part, now’s your chance. The hit gameshow has been adapted for the U.K. and Ireland as a social deduction experiment played entirely via WhatsApp. Created by CityDays in partnership with All3Media International, “The Traitors: Anywhere” is an officially licensed game inspired by the show. […]
4 Warning Signs Your Marketing Team Is Next For AI Cuts via @sejournal, @gregjarboe
Over 1,300 companies already show all four signals of AI-driven headcount cuts. Here is how to protect your marketing budget before Q4 planning ends. The post 4 Warning Signs Your Marketing Team Is Next For AI Cuts appeared first on Search Engine Journal.
Google Cautions Against Markdown Versions Of Websites For AI SEO via @sejournal, @martinibuster
Google's John Mueller and Martin Splitt cautioned against parallelizing content with markdown for AI SEO. The post Google Cautions Against Markdown Versions Of Websites For AI SEO appeared first on Search Engine Journal.
AI-Recommended Brands Saw 2.5x More Site Visits: Similarweb via @sejournal, @MattGSouthern
A Similarweb report links AI recommendations to more site visits and deeper engagement, with most downstream traffic arriving via branded search. The post AI-Recommended Brands Saw 2.5x More Site Visits: Similarweb appeared first on Search Engine Journal.
WPP veteran Chris Wade reveals next role
Chris Wade, previously WPP’s communications and corporate affairs leader for 13 years, has revealed his new role.
Omnicom agencies dominate top of June global media rankings
Meanwhile, Publicis Groupe rises in the holding company league.
Royal British Legion appoints Leagas Delaney to brand advertising account
Leagas Delaney was the incumbent.
Comcast’s Universal Ads Platform Goes Live with UK Broadcasters for SMEs
One year after unveiling plans to develop a joint self-serve ad platform for small and medium-sized advertisers at last year's Cannes Lions, UK broadcasters ITV, Channel 4, and Sky have this morning launched the new product to the market. The platform is built on the Universal Ads self-serve technology which Sky's parent company Comcast first Read More
Concord Raises $3M to Build Agentic Execution for Media Buying
Concord, the agentic media buying platform, today (23rd June, 2026) a USD$3m (£2.2m) seed funding round backed by A16Z Scout, Drysdale, Motier Ventures, Better Angle, and a group of industry angels including Rémi Lemonnier, co-founder of Scibids AI (acquired by [...] The post Concord Raises $3M to Build Agentic Execution for Media Buying appeared first on ExchangeWire.com.
Why gaming ad spend still lags—and what EA’s Cannes push signals for the industry
The gaming industry has not drawn ad dollars commensurate with its size.
Omnicom’s Flywheel Found a Way to Inject Brands Into Amazon, Walmart, and Target’s AI Assistants
A new tool helps marketers appear in AI-driven recommendations.