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PepsiCo is conducting an AI marketing transformation review

The food and beverage giant’s pitch has drawn the interest of agencies and consultancies alike.

Watch the newest commercials from Samsung, PayPal, Chevy and more

PayPal teams up with Foot Locker to promote its buy now, pay later (BNPL) payment option in another of a series of back-to-school spots.

Met Fresh opens first Philadelphia store

The supermarket is the chain's first store outside the New York City area.

Where SNAP participation has fallen the most

All but one state saw a year-over-year drop in the number of people enrolled in the food assistance program in April.

UNFI to sell 3 Cub stores

The company said transferring ownership of the Minneapolis-area supermarkets to Jerry’s Enterprises will support its “efforts to strengthen the business and become Minnesota’s No. 1 grocer.”

Target strengthens inventory management with digital twins

The retailer developed Proxima to simulate how decisions play out, helping identify potential problems ahead of time.

Back-to-school spending could be ‘moderate at best’

Growth is concentrated in higher-income consumers as many shoppers contemplate discretionary purchases, per new data from Circana.

To lure in shoppers, J.C. Penney takes aim at off-price stores

In a new campaign the department store touts its fashion and home assortments as affordable, but superior to the finds at discounters.

The Paid ‘Search’ Email Placement: Right Place, Right Time via @sejournal, @jonkagan

Email placements work, but not as a replacement for email marketing. What Demand Gen and Audience Ads actually deliver, and how to set them up. The post The Paid ‘Search’ Email Placement: Right Place, Right Time appeared first on Search Engine Journal.

Llms.txt V2 Adds Formal Markdown Linking For AI Agents via @sejournal, @MattGSouthern

A v2 update to the llms.txt spec has shipped, adding formal link relations that help AI agents locate Markdown versions of pages. The post Llms.txt V2 Adds Formal Markdown Linking For AI Agents appeared first on Search Engine Journal.

Gus & Marty’s - Baptism - 94s

20 creative campaigns to know about today

Uber Germany wryly questions people’s travel habits, and JCPenney cures your bad shopping habits at a retreat.

Meet The Knowing: A Glossy Editorial Universe for Black Millennials and Gen Z

The publisher will debut with a premium Saturday newsletter and plans to expand into live events and more.

Why LinkedIn doesn’t really care about AI slop

The problem is AI is perfect for producing the polished, predictable business speak the platform rewards. The post Why LinkedIn doesn’t really care about AI slop appeared first on MarTech.

Walmart proposes fulfillment warehouse in New York

The retailer filed a request to build a 1.5 million-square-foot facility in Wallkill, Orange County.

Samsung and Idomoo Partner To Launch Lucas AI Video Creation App for Samsung VXT

Lucas allows businesses to create studio-quality, on-brand videos in minutes and instantly deploy them to a range of digital displays. Idomoo’s Lucas AI Video Agent has just launched on Samsung VXT, giving businesses the ability to generate fully produced, ready-to-use videos right inside their digital signage platform. The integration brings end-to-end video creation directly to […]

Similarweb Unlocks the Black Box of AI Ad Placements Across ChatGPT, Google AI Overviews, and AI Mode

Until now, advertisers have had no visibility into AI ads for themselves and competitors Similarweb announced its newest Ad Intelligence data set, AI Ads, that fills an important gap for advertisers trying to understand the changing competitive landscape for ads in ChatGPT and Google’s AI Mode and AI Overviews. “This is the rare moment when […]

CI&T Launches Business Builders and Debuts its New Agentic Enterprise Reinvention Offering

New Unit Expands CI&T’s Work in AI Deployment and Helps Established Companies Reinvent Themselves to Compete in the Age of Artificial Intelligence CI&T, a global AI deployment partner for tech-integrated business solutions, announces the creation of CI&T Business Builders, a new unit dedicated to helping established companies address challenges of competitiveness, relevance, and perpetuity in […]

Upland Software and Carahsoft Partner to Expand Public Sector Impact

Upland Software, Inc., a provider of enterprise intelligence that turns knowledge, content, and data into actionable AI-powered outcomes, and Carahsoft Technology Corp., The Trusted Government IT Solutions Provider®, announced a strategic partnership. Under the agreement, Carahsoft will serve as Upland’s Master Government Aggregator®, making the company’s knowledge management and contact center solutions available to the Public Sector. […]