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TikTok forces creators to earn attention in seconds. Email marketing needs to do the same. The post What TikTok gets right about attention and what email overlooks appeared first on MarTech.

Affiliate marketing enables AI visibility, creator monetization and privacy-resilient attribution as brands adapt to new discovery and commerce behaviors. The post How affiliate marketing powers AI search and creator commerce appeared first on MarTech.

Oracle is betting that role-based AI agents — not standalone tools — will let revenue teams cut through data silos and focus more on strategy and growth. The post Oracle expands its AI agents for marketing, sales and CS teams appeared first on MarTech.

Fragmented data shouldn't stall progress. Mailchimp aims to integrate insights across tools to turn holiday learnings into a profitable path for 2026. The post Fresh off the holiday season, Mailchimp debuts new ecommerce features appeared first on MarTech.

Marketing has an uncomfortable habit we rarely acknowledge: We’re addicted to short-termism. For more than a decade, dashboards and last-click attribution have quietly dictated strategy. These tools were never built to explain how marketing drives growth; they were built to sell advertising. Somewhere along the way, we let them become the decision system for the […] The post Why Marketing Lost Its Long View – And How To Get It Back appeared first on AdExchanger.

Agentic AI is gaining popularity as a tactic for media buyers and sellers striving to simplify workflows, including in streaming TV advertising. On Tuesday, the ad measurement firm iSpot introduced SAGE, an agentic AI platform with a “ChatGPT-like interface” that media buyers can use to generate campaign planning ideas, according to iSpot CEO Sean Muller. […] The post Say Hello To SAGE, The Latest Agentic AI Platform appeared first on AdExchanger.

Traditionally, digital out-of-home (OOH) inventory is grouped by venue type. But programmatic buyers want to know exactly what they’re bidding on – which is why generic categories like “retail” or “transit” just don’t cut it anymore. Not to mention that when publishers and SSPs lump together media of varying quality, it undermines transparency and makes programmatic […] The post OOH Is Getting New Rules For Categorizing Venues In Programmatic Buys appeared first on AdExchanger.

New data shows that most web pages fall well below Googlebot's two-megabyte crawl limit. The post New Data Shows Googlebot’s 2 MB Crawl Limit Is Enough appeared first on Search Engine Journal.

Led by Omnicom, holding companies cast a wide net, while independents grabbed attention with standout work on advertising’s biggest night.

Ad Age readers have chosen the first-ever Super Bowl LX Ad Champion. See the winner and the voting breakdown with methodology.

Seasoned advertising professionals weigh in on how to find the best-suited creative partner for you, and the delicate ways to end a partnership if it’s not working.

i-Health—the company behind women’s over-the-counter brands AZO, Estroven, and Culturelle—has expanded its relationship with Dentsu, naming the agency its media and creative AOR as it looks to modernize its portfolio […]

Publicis Groupe formed Influential Sports, a new unit that taps into the creator and influencer marketplace to help brands connect with sports fans on a deeper level.

The Super Bowl is one of the last places where brands are reminded that cultural likeness is easy but shared experience is earned.

Subscriptions were supposed to save publishers. Now, they’re becoming part of the survival logic for agencies too.

Now that the dust has settled, it's time to reflect on the best and worst commercials from Super Bowl 2026.

YouTube is balancing wanting to be premium TV, the short-form powerhouse and a creator economy engine all at once.

New ad verification and measurement techniques will have to turnover the 'i just don't want to get fired' mindset.

ChatGPT users will start seeing ads this week; is our entire economy structured around bothering consumers?; and the FTC's investigation into media credibility groups continues. The post Let the OpenAI Ads Tests Begin; Why Everything Is Annoying Now appeared first on AdExchanger.

Putting aside Bad Bunny’s halftime show, AI companies stole the spotlight on Super Bowl Sunday. Anthropic, OpenAI, Salesforce, Meta, Amazon-owned Ring and a smaller company called Genspark.ai all used Super Bowl spots to promote their products as AI tools meant to help boost productivity and inspiration – rather than replace, annoy or deceive. “A lot […] The post AI Made A Record Play During Super Bowl LIX appeared first on AdExchanger.

Senior Engagement Editor Mark Fischer breaks down ChatGPT getting ads.

OpenAI is testing ads in ChatGPT for free and Go tiers in the U.S. Ads appear below responses, labeled as sponsored. Paid tiers remain ad-free. The post OpenAI Begins Testing Ads In ChatGPT For Free And Go Users appeared first on Search Engine Journal.

Bing Webmaster Tools now shows publishers how often their content is cited in Copilot and AI-generated answers, with page-level data and grounding queries. The post Bing Webmaster Tools Adds AI Citation Performance Data appeared first on Search Engine Journal.

As OpenAI’s advertising product launches in ChatGPT, with Omnicom Media and Dentsu among the early participants, the platform aims to prove that paid sponsorships belong in AI chats.