News
16,113 articles covering the AdTech ecosystem
How DTC startups are using AI to scale more efficiently
Brand marketers are recreating the DTC playbook for the current agentic AI landscape.
Ad Tech Briefing: TV measurement’s competitive reset gathers pace (with more job cuts)
ComScore and VideoAmp confirm large job cuts, just days after rival Nielsen makes bold M&A move.
Word Of Mouth Is The New Brand Gospel; All Roads Lead To Ads
Why prebiotic soda brand Poppi describes its marketing strategy as “community first." Plus: Apple’s transformation into a Google-grade advertising machine continues apace. The post Word Of Mouth Is The New Brand Gospel; All Roads Lead To Ads appeared first on AdExchanger.
Creators rely on brand deals, but worry about the “tension” between sponsors and viewers–and just 15% say they fully trust sponsored content from other creators
CreatorIQ‘s latest State of Creators report puts creators’ relationships with branded content in a stark light. Data from 5,095 creators showed 46% of videomakers rely on brand deals for the bulk of their income–but only 15% of respondents said they fully trust sponsored content from other creators when making a purchase for themselves. Meanwhile, 53% […] Visit Tubefilter for more great stories.
What happens when a content creator sponsors a NCAA team–and becomes its official media partner? Cullen Honohan is ready to find out.
As the digital content and sports worlds grow more and more entangled, a rare but notable phenomenon has emerged: the creator sponsor. John Green and AFC Wimbledon, KSI + Logan Paul and Arsenal, the Sidemen and Farnham Town FC, MrBeast and the Charlotte Hornets…All of these partnerships put creator brand logos on teams’ jerseys. Now […] Visit Tubefilter for more great stories.
As YouTube airs Eurovision, TikTok brings back in-house music contest
What do you get when you combine the Eurovision Song Contest, American Idol, and the SoundOn program? The answer is Music On Stage, a global event that brings emerging artists to viewers via TikTok LIVE. TikTok introduced Music On Stage last year, when the app introduced its community to an initial cohort of rising musical stars. According to a blog post, Music On Stage's first go-around generated 8.2 billion impressions while drawing 1.4 million viewers throughout the broadcast of the Grand Final. Some artists featured in Music On Stage, including winner Anyelique Solorio, have built strong followings on TikTok and beyond. Visit Tubefilter for more great stories.
Chris Holland
Young & Laramore has named Chris Holland its first Director of Growth, a newly created senior leadership role overseeing business development and agency growth.
Neutrogena faces backlash after Hayden Panettiere’s death—how the brand should respond
The skincare brand is facing boycott calls for allegedly dropping Hayden Panettiere years ago when she went public with her postpartum depression.
The AI Conversations Leaking Into Your Search Console via @sejournal, @suganthan
Search Console records what people say to AI Mode. Here's how to pull those fragments out and sort them into seven buckets. The post The AI Conversations Leaking Into Your Search Console appeared first on Search Engine Journal.
YouTube Changes How It Counts Views On Long-Form & Live via @sejournal, @MattGSouthern
YouTube is changing how it counts views on long-form videos and live streams. The post YouTube Changes How It Counts Views On Long-Form & Live appeared first on Search Engine Journal.
Jamie Oliver partners Life360 for microdrama comedy series
Baby Teeth created the campaign.
Royal Air Force Regiment spotlights its Mondays in recruitment campaign
The work was created by Wonderhood Studios.
Let's avoid a social hierarchy
Social media success often relies on a brand having already achieved a wider impact culturally through traditional media, because all channels have value.
The cinema comeback: How modern movie marketing offers a playbook for brands
From fan co-creation to real-world activations, movie marketers are rewriting the promotional blueprint.
Should people accept lower salaries to work at bigger agencies?
People used to take lower salaries for a big name and exposure to bigger clients, but that's no longer the case.
Sport is marketing’s greatest opportunity — and its greatest activation challenge
In today’s attention economy, few channels or forms of entertainment capture the imagination quite like live sport. Partner insights from Sportradar.
Brands Must Prepare for Era of Post-Google Discovery: Future’s Mike Peralta
CANNES, France – Perhaps somewhere inside a chatbot near you, artificial intelligence is changing how consumers discover brands. The traditional shopping journey once moved neatly from awareness to consideration to purchase. It was a tidy little funnel that looked lovely in PowerPoint. Now AI platforms have wedged a new discovery stage into the process and […]
AI Has Power to Fix Adtech’s Broken Pipes: Permutive’s Joe Root
AMENIA, NY – The advertising industry has spent years building increasingly sophisticated technology to move money, data and impressions around the internet. Unfortunately, much of that technology now appears to have the plumbing efficiency of a country house built during the Coolidge administration. Joe Root, co-founder and chief executive of advertising technology company Permutive, said […]
Criteo’s Todd Parsons: Search Is Not Dead, Just Different
CANNES, France — Performance marketing has always chased consumer intent. Among the promises that artificial intelligence is making right now involves something potentially something more valuable; namely the opportunity to juice intent before the consumer discovery process even forms. “You don’t always go with the concept of asking for a comparison between the best dog […]
Under Armour ends partnership with The Rock amid marketing reset
The athletic brand said the decade-long relationship came to a “natural conclusion” just months after it parted ways with Steph Curry.
Instagram Head of Product Design Explains Thinking Behind That New Logo and Responds to Critics: ‘It’s Important for Us to Embrace the Future’
Instagram rolled out a new logo last week — which instantly drew jeers from some users. One of the top criticisms was that the cursive-style “s” in the updated wordmark confusingly looks like a “z,” leading to a flood of jokes about the new “Instagzam.” Instagram director of product design Jasmine Probst, who was one […]
Google Lets You Turn Off Visible Watermarks In Gemini via @sejournal, @MattGSouthern
Google Gemini allows users to disable the visible watermark on AI-generated images, videos, and music, while SynthID and C2PA marks stay embedded. The post Google Lets You Turn Off Visible Watermarks In Gemini appeared first on Search Engine Journal.