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In B2B marketing, the problem rarely announces itself as “bad data.” It shows up as opportunity: high-intent signals, engaged accounts, prospects that appear ready to buy. The dashboards look strong. The pipeline looks active. The forecast looks promising. But beneath that surface, an invisible saboteur is at work: bad data masquerading as real sales signal. […]

Syncari, a leader in data unification and automation, has been named a Visionary in the 2026 Gartner® Magic Quadrant™ for master data management (MDM). This recognition highlights a shift toward real-time, automation-first MDM, where organizations move from fragmented, manual data reconciliation to continuously managed, trusted data across all systems. Syncari, a leader in data unification […]

New capabilities connect verified cannabis datasets with live internet insights—delivering faster, smarter answers directly inside chat environments. CannaSpyglass, a leading provider of verified cannabis market data and operator intelligence, announced a major advancement to its ChatCSG feature with the introduction of Model Context Protocol (MCP) capabilities. With MCP integration, ChatCSG can now connect directly to […]

Infometry’s native macOS app enables executives to bypass SQL and dashboards, delivering real-time, AI-driven insights via plain-English data conversations. Infometry, a global leader in AI-powered enterprise solutions, announced the launch of the native macOS version of INFOFISCUS Conversa. This release marks a pivotal shift in business intelligence, moving from static, slow-moving dashboards to real-time, AI-driven […]

Exclusive agreement accelerates agentic ad buying across all programmatic inventory premium JWX, the technology company connecting premium content, engaged consumers, and the advertisers who reach them, announced an exclusive agreement with QuantumPath, the agentic media planning and buying platform built for traders, by traders. Combined with our publisher network and the behavioral signals it generates, […]

The shortlist for the Purpose Awards 2026, from PRWeek, Campaign and Third Sector, has been revealed.

Should teams swap higher fees for more culturally relevant partners as the Premier League bans front of shirt sponsorship by gambling brands?

Nobody falls in love with a data point.

Alex Lamaro-McCrindle, digital lead at Miroma Founders Network, looks at how agencies can help clients build confidence in decision-making. The post The Importance of Confidence in an Unpredictable World appeared first on ExchangeWire.com.

This week, streaming platforms explored new frontiers, and major deals signalled shifting power dynamics across the entertainment industry. In today’s MadTech Daily, we cover Tubi pioneering a ChatGPT-native app launch, Microsoft and Publicis deepening their partnership on agentic marketing, and [...] The post The Stack: Streaming Shake-Up appeared first on ExchangeWire.com.

SISTRIX analyzed German search results after the March core update and found uneven visibility shifts across categories, with some site types hit harder than others. The post Google March Core Update Left 4 Losers For Every Winner In Germany appeared first on Search Engine Journal.

Robyn D’Arcy and Steph Morrow will report to Uncommon CSO Tobey Duncan and co-founder Lucy Jameson.

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem …  The post Comic: Benchmarking appeared first on AdExchanger.

I’m not a major LLM user, in general, though I often put some generic shopping prompts through the major systems (ChatGPT, Gemini and Claude, namely) to see what comes out the other side. Mostly it makes me curious about how a big brand marketer might see these theoretical (and real) customer journeys play out in […] The post How Advertisers Can – And Cannot – Get In Front Of Chatbot Shoppers appeared first on AdExchanger.

Earlier this year, datafuelX rehired Dan Aversano, one of the company’s co-founders, to take the helm as CEO. Aversano will lead the company through its next growth phase, which revolves around – surprise, surprise! – connected TV and digital expansion. The post Dan Aversano Is Back At DatafuelX And Aiming For Continued Growth appeared first on AdExchanger.

An analysis of 400+ websites found five characteristics associated with estimated organic traffic gains. The post What 400 Sites Reveal About Organic Traffic Gains appeared first on Search Engine Journal.

People no longer trust what they see, and the ad industry hasn’t agreed on what honesty looks like in response.

The AI platform quietly launched its ads manager within its ChatGPT ads pilot advertisers last week, and also lowered the barrier to joining the test.

As AI upends traditional rankings, big spenders like Pfizer and other blue-chip brands are building internal task forces.

The last few years have seen Converse continue to underperform compared to the rest of Nike’s portfolio.

Measurement and performance are expected to dominate convos at upfronts; Tubi doubles down on AI; and Meta takes down ads encouraging anti-Meta lawsuits. The post Primed For Upfronts; How Much AI Is Too Much AI? appeared first on AdExchanger.

In January, TikTok star Khaby Lame announced a partnership that would test the viability of his personal brand on the stock market. Three months later, that deal is looking like a dud. Lame sold a stake in his company, Step Distinctive Limited, to a financial printing company called Rich Sparkle Holdings. The Hong Kong-based firm had big plans for its partnership with TikTok's most-followed creator: There was talk of brand endorsements, TikTok Shop activations, and even an AI version of Lame's likeness. The size of the $975 million, all-stock deal suggested that the creator economy had grown big enough for individual stars to accrue massive valuations. Visit Tubefilter for more great stories.

Indie animation is flourishing on YouTube. From the pop culture juggernaut that is The Amazing Digital Circus, to star-studded Hazbin Hotel (which sold to Amazon Prime Video after gathering a fandom with a YouTube pilot), to smaller titles like Worthikids‘ Bigtop Burger and Luke Humphris‘ Space Station Weird, YouTube has become a prime location for […] Visit Tubefilter for more great stories.

Hey! Do you want to be told what to watch? Great. Tubi has you covered. The AVOD streamer now has its own integration within ChatGPT. That means users can now tell the chatbot about their viewership likes and dislikes, and it can card through Tubi’s catalog to offer recommendations that fit those preferences. “Streaming should […] Visit Tubefilter for more great stories.