News
16,113 articles covering the AdTech ecosystem
Q2 results: Is Cindy Rose’s Elevate28 plan working?
Campaign's journalists dig into WPP's performance since it announced its three-year turnaround plan at the beginning of the year.
80% of Google searches with AI-generated summaries end without a click
Report argues that producing machine-readable content is more important for product discovery than traditional SEO.
Agency fortunes: A matter of principle
'The whole object of travel is not to set foot on foreign land; it is at last to set foot on one’s own country as a foreign land.'
Client satisfaction improves while agency satisfaction wanes
Research from Verity Relationship Intelligence finds growing satisfaction gap due to issues such as unclear direction and unrealistic timelines.
From Coca-Cola to TfL: The biggest media accounts set to close in H2 2026
Campaign's status update on the biggest media accounts still without a winner this year.
PlayStation 5 showcases gaming portfolio with action-packed spot
Adam & Eve\TBWA created the campaign.
IAB Updates Industry Framework for Consistent AI Transparency & Disclosure in Advertising
New York, NY – August 18, 2026 – The Interactive Advertising Bureau (IAB), the leading trade association for the digital advertising industry, today announced the AI Transparency and Disclosure Framework Version 2, building on IAB’s original framework published with practical guidance for when and how advertisers, agencies, publishers, platforms and technology partners should disclose AI … Continued The post IAB Updates Industry Framework for Consistent AI Transparency & Disclosure in Advertising appeared first on IAB.
Linear TV’s Biggest Barrier Isn’t Audience. It’s Agency Economics
The accepted narrative says linear TV can no longer provide what modern advertisers want. The real story is more complicated. Fragmented linear audiences are harder to reach, but they’re not gone. Sophisticated targeting, measurement and optimization are harder to execute in linear, but not impossible. The bigger barrier is operational fragmentation. For all but the […] The post Linear TV’s Biggest Barrier Isn’t Audience. It’s Agency Economics appeared first on AdExchanger.
FreeCast to Relaunch the Investor News Channel as a Next-Generation Global Business and Financial FAST Network
Investor News Channel to Evolve from Former On-Demand Financial Programming Into a 24/7 Global Streaming Destination Featuring Financial Markets, CEO Stories, Corporate Documentaries, Business, Legal, Innovation and Investment Opportunities FreeCast, Inc., a streaming media technology company providing Platform-as-a-Service (PaaS), content aggregation, advertising and digital distribution solutions, announced that it has acquired full control of Investor […]
Legacy models must die to save advertising craft
The machine supplies the scale. Humans supply the taste, intuition, and strategic context.
Data Unfiltered—Epsilon’s Kate Sirkin on how human-led insights decode consumer behavior, even as AI scales
Sirkin describes AI as a tool marketers can use to understand not just the who, but the why.
How marketers can evaluate AI tools—experts weigh in on where to invest
Marketers are feeling pressure to adopt AI, but it’s not always clear which tools to buy or build. Ad Age put together this guide to help.
Bobbie’s New CGO on Her Plan to Take It From Formula Disruptor to Household Name
Stacey Andrade-Wells helped make Liquid I.V. a culturally relevant brand. Now she’s bringing what she learned to Bobbie.
ANA updates efforts to standardize retail media network measurement
The ANA is hammering out guidelines around standardization of retail media measurement, on behalf of its member base of marketers
Google’s Mass Arbitration Problem
If you’ve bought Google Search or display ads at some point over the past decade or so, Ashley Keller thinks Google might owe you money. Ashley Keller is a plaintiffs’ attorney and a founding partner of Keller Postman, a law firm that helped pioneer the concept of mass arbitration campaigns against Big Tech companies. Unlike […] The post Google’s Mass Arbitration Problem appeared first on AdExchanger.
Your Privacy Obligation Is Now As Big As Your Ad Reach
Ask most privacy teams how their opt-out program handles logged-out users, and you’ll usually hear some version of the same thing: it’s covered, but only at the browser level, a cookie or local flag tied to that one device and that one session. On the face of it, that seems like enough. And for as […]
Intozi Tech Partners with Axelera AI to Power Next-Generation Vision AI
Partnership brings high-performance, energy-efficient AI inference to government, industrial, and enterprise deployments globally. Intozi Tech Pvt. Ltd., a deep-tech Vision AI company and developer of the Ikshana AI video analytics platform, today announced a strategic partnership with Axelera AI, a Netherlands-based AI acceleration company, to deploy Vision AI solutions at the edge using Axelera’s Metis AI […]
Designkit Launches AI Video Platform that Turns Product Photos Into E-Commerce Marketing Videos
New platform turns existing product images into marketing videos for online stores, social media campaigns and digital advertising in minutes Designkit is pleased to announce the release of its AI video platform that helps online sellers turn existing product photos into ready-to-use videos for e-commerce platforms, social media channels, and digital advertising. According to the company, […]
Okara Launches The World’s First AI CMO, a Marketing Agent That Automates Growth
The AI CMO marketing agent runs SEO, GEO, LinkedIn, Reddit, X, Content, including an influencer marketing agent, from creators campaigns to auto-pay end to end. Okara today announced the launch of an AI CMO v2, an AI marketing agent built to solve a problem most founders now face: building a product has never been faster, […]
Squaretalk and TradeCore Partner to Redefine Communication for Modern Brokerages
Squaretalk, a leading AI-powered cloud contact center platform for high-velocity sales and support teams, announces a strategic partnership with TradeCore, a technology company providing comprehensive solutions to modern brokerage firms. The partnership brings Squaretalk’s communication capabilities and TradeCore’s AI-driven brokerage CRM, BrokerIQ, in one intelligent operating system, empowering teams to manage client conversations and scale […]
Digest: Apple to Overhaul App Tracking Consent Rules; France’s Court Blocks Under-15 Social Media Ban
In today’s Digest, we discuss Apple overhauling app tracking consent rules following a German antitrust probe, France’s top court blocking an under-15 social media ban in a setback to Macron, and Alibaba offloading its gaming unit Lingxi Games to Trustar [...] The post Digest: Apple to Overhaul App Tracking Consent Rules; France’s Court Blocks Under-15 Social Media Ban appeared first on ExchangeWire.com.
Edgewell’s Rob Master on Keeping People at the Center of AI-Powered Marketing
Understanding new technology is crucial, but there’s no replacement for understanding your audience.
Marketers embrace AI across workflows, but questions over guardrails and job impacts remain
As AI moves deeper into agency workflows, marketers are still figuring out the guardrails—and what it means for entry-level jobs.
How Unilever detergent brand Persil measures sports sponsorship impact
The fabric detergent brand sponsors Arsenal and F1 Academy. Brand boss Giovanna Gomes explains how it tracks the impact of those deals beyond just exposure.