5,884 articles covering the AdTech ecosystem
Chris Bellinger, chief creative officer at PepsiCo Foods U.S., explains how the brand went big on the relaunch of Flamin’ Hot Dill Pickle snacks.
Google's Mueller answers whether links pass negative signals and says unhelpful links may be ignored. The post Google Answers If Outbound Links Pass “Poor Signals” appeared first on Search Engine Journal.
Google is doubling down on Data Strength as conversion signals become more critical to bidding, performance, and how campaigns are optimized. The post Google’s Push For Data Strength Is Really A Push For Better Bidding appeared first on Search Engine Journal.
Splendid Communications created the pop-up.
Luxury brands aren’t just presenting collections. They’re running experiments.
The campaign is delivered by Hearts & Science and the podcast is produced by Acast.
This week, we’ve got the exclusive on two interesting agency appointments, and we break down Acadia’s new recruitment offering for clients.
Turn scattered inputs into clear campaign strategy by combining CRM data, research and structured prompting into a repeatable system. The post A 6-step AI workflow for building better seasonal campaigns appeared first on MarTech.
Creating and producing work that drives sustainable behaviour is the business opportunity of a generation, but some brands are holding back.
WPP Media, the incumbent, did not defend the account.
Tech company is disallowing lawyers to “profit from [its] platforms while claiming they are harmful”.
Appointment follows competitive pitch and brief covers the UK, France and North America.
Kitchen worked on the account for six years.
Creator data provider DAIVID and Kinetiq, the leading AI-powered platform for global media and marketing intelligence, today (10th April, 2026) released new analysis of sports drink advertising across the 2025 and 2026 NCAA Men’s and Women’s March Madness tournaments, marking [...] The post New Data From DAIVID & Kinetiq Shows BODYARMOR Debut Increased Coca-Cola’s March Madness Visibility By 55% appeared first on ExchangeWire.com.
Viral squishies are helping Claire’s reestablish itself as the go-to store for teens as it works with creators and new brands to be a modern playground for Gen Alpha.
Make sure your Small Agency Awards entry qualifies and is complete with this checklist of eligibility, dates, categories, fees and the April 15, 5 p.m. EDT deadline.
This week, test your beverage brand savvy—from signature drinks to viral trends.
Brands are reframing community as a trust and distribution strategy, meeting audiences where they are and building beyond platforms with owned, two‑way experiences. Learn more on this week's episode of Ad Age Insider.
CMO hiring remains robust and companies are hiring lots of first-time marketing leaders.
On, Coca-Cola, WNBA, Wise, AT&;T, and more are behind the week's standout ads.
Chartboost Direct will provide publishers with the connections needed, directly and at scale, to make brand demand work better inside mobile apps, amid web decline LoopMe, the global leader in brand performance, has announced the launch of Chartboost Direct to help mobile app publishers accelerate growth with direct access to brand demand. With this launch, […]
New enterprise connectors eliminate middleware sprawl and integration friction, powering AI pipelines and event-driven apps with a single stateless binary Redpanda, creators of the Redpanda Agentic Data Plane (ADP) for enterprise AI, announced the general availability of four new components in Redpanda Connect: an Amazon DynamoDB change data capture (CDC) input, an Oracle CDC input, […]
Collaboration unlocks unprecedented access to AI-powered personalization for enterprises Yobi and Microsoft technologies propel Wolverine Worldwide Inc.’s Merrell and Saucony brands to higher ROI and accelerated new customer acquisition across priority audiences Yobi, the leading behavioral AI company, announced a strategic partnership with Microsoft to unlock predictive consumer intelligence for U.S. enterprises. Built on the […]
US-based startup Haast embeds organizational policy and risk frameworks directly into enterprise workflows, automating high-effort manual compliance processes at scale. Haast, the leading AI-powered enterprise compliance engine, announced it has raised $12 million in Series A funding led by Peak XV Partners, with participation from DST Global Partners, Airtree, Aura Ventures, and Black Sheep Capital. […]