News

Digital Media Veteran Adam Boorstin Joins MrBeast’s WatchTime Studios as General Manager

Digital media veteran Adam Boorstin has joined Beast Industries’ WatchTime Studios as general manager overseeing the production of original content in a range of genres for various platforms. Boorstin joined the company earlier this month after a 10-year run with Studio71, a cutting-edge digital services provider that helps creators scale their content across disparate platforms. […]

Under Armour ends partnership with The Rock amid marketing reset

The athletic brand said the decade-long relationship came to a “natural conclusion” just months after it parted ways with Steph Curry.

ANA cautions marketers against overreliance on retail media data

The trade body follows the IAB in trying to establish shared metrics and vocabulary for a high-growth channel that remains opaque and fragmented.

Liquid Death and Garage Beer take on AI data centers — with pee

The challenger brands teamed up with Jason Kelce to make a peculiar ask of consumers who are united in their opposition to data center construction.

What We Can Learn From Evolving ChatGPT Fan-Out Queries via @sejournal, @lilyraynyc

ChatGPT's search behavior is starting to look like E-E-A-T. Here's the data behind that theory, and what to do about it. The post What We Can Learn From Evolving ChatGPT Fan-Out Queries appeared first on Search Engine Journal.

Week in Charts: CTV Decides DSP RFPs, Streaming Captures Majority of Primetime Upfront Spend, and Linear Viewing Climbs Above SVOD in New Zealand

In this week's Week in Charts, CTV Decides DSP RFPs, Streaming Captures Majority of Primetime Upfront Spend, and Linear Viewing Climbs Above SVOD in New Zealand. To have Week in Charts delivered to your inbox, you can sign up to the newsletter here. Quote of the Week   Number of the Week     Charts Read More

Covatic Launches Smart Campaigns

Covatic, the audience solutions company for publishers and broadcasters, today (18th August, 2026) announced the launch of Covatic Smart Campaigns, a publisher-controlled optimisation engine that lets publishers reshape campaign targeting while campaigns are still live, optimising directly for the advertiser’s [...] The post Covatic Launches Smart Campaigns appeared first on ExchangeWire.com.

Who Pays for Arabic Audio? Inside MENA’s Podcast Monetisation Gap

Charlotte McEleny spoke to Acast, McCann Content Studios MENA, and Havas Media MENA about Arabic podcasts and the region's monetisation gap. The post Who Pays for Arabic Audio? Inside MENA’s Podcast Monetisation Gap appeared first on ExchangeWire.com.

EXTE Continues its European Expansion with the Opening of a New Office in Germany

EXTE, the ad tech company connecting technology, creativity, and media, is strengthening its international expansion with the opening of a new office in Germany. This strategic move reinforces its presence in Europe while enabling the company to work more closely [...] The post EXTE Continues its European Expansion with the Opening of a New Office in Germany appeared first on ExchangeWire.com.

Garage Beer and Liquid Death want you to cool AI data centers—with your pee

Jason Kelce and Murder Man lead a music video asking fans to save their urine for a satirical server-cooling plan.

Liquid Death x Garage Beer - We Want Your Pee - 90s

Travis Kelce Plays NIL Matchmaker Between Brands and Athletes in New Partnership

Kelce is teaming up with Publicis Sports and 3 Arts Sports to help brands land ‘authentic’ NIL deals

4 Challenges Holding Back Retailers’ Ambitious Advertising Plans, According to the ANA

New report finds lack of measurement standards is curbing incremental retail media investment

Liquid Death and Garage Beer Urge Americans to Send Their Pee to Data Centers

Jason Kelce fronts a musical plea from Liquid Death and Garage Beer to save water guzzled by AI data centers.

Bastion and BUNTIN Are Merging to Build a Global Indie Network

Two indie agencies are betting that together they can take business from the major holding companies.

Klarna CMO David Sandström Set to Depart After Nearly a Decade

CMO David Sandström and CFO Niclas Neglén will leave their roles in early 2027 as part of a planned transition.

How to stop overpaying for AI complexity

Rule-based, predictive, generative, and agentic systems come with very different costs and risks. Start with the lightest approach that can do the job. The post How to stop overpaying for AI complexity appeared first on MarTech.

How to overcome the 3 barriers to AI adoption

The biggest barriers to AI adoption may be internal: inconsistent training, bias concerns, and tactics that get ahead of strategy. The post How to overcome the 3 barriers to AI adoption appeared first on MarTech.

IAB updates standard for disclosing AI in ads

IAB’s updated framework draws the AI disclosure line around what changes consumer perceptions of authenticity, identity, and what’s real. The post IAB updates standard for disclosing AI in ads appeared first on MarTech.

AI visibility index shows which brands are disappearing

Some brands dominate Google yet barely surface in AI answers. Here’s where traditional authority and AI recall diverge. The post AI visibility index shows which brands are disappearing appeared first on MarTech.

How publishers can strengthen connections with advertisers in the AI era

Today’s audiences are highly decentralized — searching, streaming, scrolling and shopping across a spectrum of platforms. To maximize yield across this complex landscape, publishers must clearly demonstrate the unique contextual value of their properties and audiences. Partner insights from Google.

Pipedrive MCP Connector is Now Available in Claude’s Official Marketplace

Pipedrive’s Model Context Protocol (MCP) Connector is now part of Claude’s official connector marketplace, making it easier for sales teams to connect Pipedrive with Claude. Pipedrive, the easy and intelligent CRM for small and medium-sized businesses, announced that its Model Context Protocol (MCP) Connector is now available directly in Claude’s official connector marketplace. Sales teams […]

Brands shake up back-to-school marketing to reach ‘hyper value-seekers’

Retailers like American Eagle are diversifying further beyond capital-I influencers and adjusting their media mixes to be more targeted this season.

Get Your Business Found & Chosen In AI Search [Free SEJ Live Event]

Turn AI-driven local discovery into actual customers. SEJ Live on August 26 brings three hours of practical guidance and live Q&A. The post Get Your Business Found & Chosen In AI Search [Free SEJ Live Event] appeared first on Search Engine Journal.