News
11,873 articles covering the AdTech ecosystem
Walmart to Acquire Vibe.co to Expand Access to Connected TV Advertising
Acquisition brings Vibe.co’s self-serve, connected TV advertising platform into Walmart Connect’s commerce media platform, making TV advertising more accessible and measurable for small and mid-sized businesses (SMB) and mid-market advertisers. Walmart and Vibe.co announced they have entered into an agreement under which Walmart will acquire Vibe.co, a self-serve, connected TV (CTV) advertising platform designed to […]
CallMiner and PossibleNOW Partner to Improve Compliance Across Automated Customer Interactions
New partnership enables enterprises to scale automation initiatives while meeting industry compliance standards and reducing risk CallMiner, the global leader in customer experience (CX) automation powered by deep conversation intelligence, announced a new partnership with PossibleNOW, the leader in enterprise contact compliance. The partnership brings the ability to embed compliance directly into automated customer interactions, […]
Contentful Introduces Palmata, Giving Brands Influence Over How AI Represents Their Business
Launch partners The Atlantic, Box, Dataiku, Docusign, Marketbridge, and Telus Digital are using Palmata to turn AI discovery risk into a credible plan for growth Powered by Sounder Discovery Agent, Palmata uncovers what shapes AI-generated answers and translates those insights into actionable content decisions Contentful, a leading digital experience platform trusted by more than 4,800 […]
Five9 Launches Breakthrough New Release of Voice AI Agents to Power the Next Generation of Agentic Self Service
Five9 Voice AI Agents provide human-like conversations, real-time responsiveness, enterprise-grade governance, and seamless AI + Human collaboration Five9 , provider of the Intelligent CX Platform, launched a breakthrough new release of Voice AI Agents, the next generation of agentic self-service that runs on a completely new, purpose-built architecture designed from the ground up for the […]
Alorica and Crescendo Transform Live Customer Engagement With AI-Native CX
Full-stack CX platform meets global BPO scale to deliver measurable business outcomes Alorica, a global leader in customer experience and digital transformation services, announced a strategic partnership to bring Crescendo’s AI-native customer experience platform to all current and prospective clients. The partnership addresses a critical market gap: enterprises struggle to operationalize AI across live channels […]
Verint Launches Agent Factory to Orchestrate Humans and AI Agent Workforces
Agent Factory Enables Verint Customers to Deliver Measurable CX Outcomes at Scale Verint® announced a new capability at Engage 2026 that helps organizations scale CX Automation: Verint Agent Factory. This new AI orchestration environment gives enterprises the ability to build, configure and manage the hybrid workforce of human and AI agents. As Agentic AI becomes central to customer […]
Superhuman to Acquire GPTZero, AI Authenticity Platform
GPTZero will expand Superhuman’s authenticity layer, giving writers and readers confidence about the origin of what they’re submitting and reviewing Superhuman, the productivity platform bringing AI to wherever people work, announced that it has agreed to acquire GPTZero, a leading AI content detector with a comprehensive authenticity suite spanning AI and hallucination detection, plagiarism checking, AI Vision, and […]
Tavant Introduces Tavant Platform™, a Next-Generation Platform for Agentic Software Engineering, Data Modernization, and Enterprise AI Automation
The Platform integrates Tavant’s AIgnite™ agentic engineering tools, an optional runtime layer, and automation components — unlocking faster automation, shorter development time, lower maintenance costs, and minimizing lock-in. Tavant, a leading Platform-Powered AI Transformation Specialist, introduced Tavant Platform™, a next-generation platform for agentic software engineering, data modernization, and enterprise AI automation. As coding agents reshape how […]
Endeavor Communications and Noise Media Group Launch Strategic Partnership to Help Brands in the AI Search Era
New collaboration combines public relations, digital advertising, and GEO to help brands appear, rank, and resonate across AI-powered discovery platforms Endeavor Communications, a boutique public relations firm specializing in media relations, thought leadership, corporate positioning, and brand visibility, today announced a strategic partnership with Noise Media Group, a London-based digital advertising and performance marketing agency, […]
Onescreen Modernizes Out-of-Home Advertising, Previews Real-World OOH Intelligence Inside Enterprise AI Workflows
Planners, agencies, and brands can request early access to OneScreen’s MCP server for market research, inventory ranking, and OOH planning via enterprise data. Onescreen, the modern partner for out-of-home (OOH) advertising, today announced early access to its public Model Complex Protocol (MCP) server. It connects Onescreen’s OOH research data, such as audience personas, market and […]
Coinbase and Isle of Any take home Film Craft Grand Prix at Cannes 2026
Saatchi & Saatchi landed three bronze trophies.
Axeptio Introduces a New Creative Direction to Make Consent a Powerful Expression of Brand Identity
Several months after launching its immersive consent management platform, with video built directly into the cookie banner, Axeptio is introducing a new creative direction that reflects its vision of consent: a premium, engaging, and experiential moment, fully integrated into each [...] The post Axeptio Introduces a New Creative Direction to Make Consent a Powerful Expression of Brand Identity appeared first on ExchangeWire.com.
Digest: AppsFlyer Raises $1bn; Walmart Buys Vibe.co; Cannes Day Two
In today’s Digest, we cover AppsFlyer raising $1bn with backing from major advertising industry players, plus the biggest announcements, deals, and talking points emerging from Cannes. The post Digest: AppsFlyer Raises $1bn; Walmart Buys Vibe.co; Cannes Day Two appeared first on ExchangeWire.com.
Atria Appoints Adnami as Exclusive Partner & Launches High Impact Creative Solutions
Atria has appointed Adnami as its exclusive creative partner, bringing high impact creative formats and attention measurement capabilities to the marketplace. The partnership strengthens Atria's proposition by enabling advertisers to combine Atria's bespoke publisher audiences with a suite of high [...] The post Atria Appoints Adnami as Exclusive Partner & Launches High Impact Creative Solutions appeared first on ExchangeWire.com.
Cannes Lions Day 3—AI marketing’s challenge and the search for coffee and air conditioning
EA talks new ad formats in video games, the second round of Grand Prix winners were announced and more dispatches from Croisette brand activations.
Cannes Lions 2026 Gallery Day 2: The Beach Is Hot But the Action Is Hotter
Hope your coffee is as strong as your SPF!
Cannes Lions 2026 Gallery Day 1: Let the Lions Roar!
Parties, Paris Hilton, the first Grands Prix, and more from the Croisette and beyond.
The Funnel Is Dead. Build A Trust Loop Or Lose Your Audience To AI
Premium media owners have one commercial asset that generative AI cannot reproduce at scale: the trust audiences place in their brands. Every other historical advantage publishers once had with audiences – voice, expertise, production quality – is being flattened by AI systems that churn out good-enough output in seconds. Zero-click AI search is strangling distribution, […] The post The Funnel Is Dead. Build A Trust Loop Or Lose Your Audience To AI appeared first on AdExchanger.
Advertisers Say They Need More Data From Netflix
Netflix has boasted of its improved ad targeting and measurement capabilities as it competes for legacy TV network ad dollars. But behind the scenes, ad buyers and buy-side ad tech execs exhort Netflix for more data in order to justify their spend, according to two sources with direct knowledge of the matter. Both sources, who […] The post Advertisers Say They Need More Data From Netflix appeared first on AdExchanger.
Cannes-terview: Why Audio Ad Spend Still Lags, According To Spotify’s CPO
A lot of the conversations folks have in Cannes are the same ones they’re having at home, the only difference being that both parties are wearing sunglasses and linen shorts. One of those recurring threads is audio. Not unlike gaming, audio commands time and attention, but the ad dollars haven’t caught up. It’s a head-scratcher […] The post Cannes-terview: Why Audio Ad Spend Still Lags, According To Spotify’s CPO appeared first on AdExchanger.
Cannes Briefing: The AI search crisis everyone’s talking about at Cannes is actually about brand coherence
Cannes search panic, decoded: it was never about search,
Agencies look to AI agents for edge, but must fend off brands looking to in-house with the same tech
AI agents are at the core of Dentsu and Dept’s market offerings, but a Hyundai agentic media pilot highlights threat of in-housing.
Spotify rebuilds ad business around automation, AI to secure bigger media budgets
Spotify is expanding its ad business beyond audio with automation, AI and video as it competes for larger platform budgets.
Omnicom Media and Paramount+ partner on dynamic fixed ad units in the streamer’s premieres
Sponsor units in the media company’s streaming premieres are dynamically adapted to enable advertisers to tell a sequential story in those ad breaks, the first time Paramount has added a dynamic insertion capability to streaming.