News
19,449 articles covering the AdTech ecosystem
Where All Players Have Similar Access to Inventory, Simplifying CTV Access is Crucial
There’s not much exclusivity in terms of access to in-stream inventory across a lot of the CTV ad tech landscape says Bastian Sarott, CTV Business Lead EMEA, Teads, which means that everyone is replaceable. The key, then, is to provide significant value in terms of simplifying access to inventory for buyers, tackling long-standing fragmentation headaches. Read More
Relevant Digital Appoints Alex Fawcett as VP, Customer Success
Relevant Digital has appointed Alex Fawcett as VP, Customer Success. Alex will continue to lead the company’s Customer Success function and join Relevant Digital’s management team, bringing the customer perspective more directly into the company’s leadership as it continues to [...] The post Relevant Digital Appoints Alex Fawcett as VP, Customer Success appeared first on ExchangeWire.com.
Panda Partners with Spike and GoWit to Power the Next Phase of E-Commerce Media in Saudi Arabia
JEDDAH, Saudi Arabia & DUBAI, UAE – Panda Retail, one of Saudi Arabia’s largest grocery retailers, partners with Spike Media Saudi, GoWit's strategic partner in Saudi Arabia operating locally as GoSpike, to accelerate its digital media transformation in the Kingdom. Through the strategic partnership between Spike [...] The post Panda Partners with Spike and GoWit to Power the Next Phase of E-Commerce Media in Saudi Arabia appeared first on ExchangeWire.com.
How mass marketing outperforms precision targeting—lessons from index investing
Index investing transformed finance by favoring broad exposure over selection—marketers can drive growth by applying similar principles to reach more buyers and reduce costly exclusions.
Gen Z is indulging in snacks less often—how Mondelēz is adapting its marketing strategy
Justin Parnell, senior VP of marketing and insights at Mondelēz International, talks about how the snack giant is optimizing for a Gen Z shopping experience increasingly defined by AI and social media creators.
Inside OpenAI’s playbook for marketing Codex as the product rapidly evolves
The AI company brings together its branding and product demo strategies for the coding agent in a new “Codex Originals” program.
Independent agency M&A is intensifying—why now and what comes next
A wave of so-called “super-independents” is forming as agencies band together to meet several overlapping opportunities in the market.
ADWEEK’s Agents of Change: Leading With Purpose to Reshape Our Industry
Agents of Change Presented by Empower celebrates the people reshaping marketing, media, advertising, and tech through meaningful action.
ADWEEK Brand Advantage: Celebrity Endorsement Enters Its Equity Era, With Strings Attached
Stars like Sydney Sweeney and Kylian Mbappé are increasingly becoming shareholders in the brands they promote, and sharing the risks that come with it.
What have trade bodies ever done for us in the age of AI?
At New Digital Age’s Foresight event, NDA Editor-in-Chief Justin Pearse moderated a discussion with leaders from three of the UK’s prominent trade associations: Rachel Aldighieri, CEO of the Data & Marketing Association (DMA); Bobi Carley, Director of Media and Advertising Relations at ISBA; and Alex Kozloff, Director of Industry Relations at IAB UK. The post What have trade bodies ever done for us in the age of AI? appeared first on New Digital Age.
Vresk Launches AI Workspace That Puts Open Models Side by Side and Labels Every Answer With Its Source
Vresk Launches AI Workspace for Comparing Open Models Side by Side Vresk, a web-based AI workspace, opened to the public this week at vresk.ai and launches on Product Hunt today. The workspace lets people put the same question to up to three open AI models at once, read the answers side by side, and keep […]
Digital Innovations Group and its IRMA Engine Platform partners with MarketLeverage
Digital Innovations Group partners with MarketLeverage to Bring IRMA Engine’s AI Marketing Brain, Campaign Simulation, and Execution Capabilities to Advertisers Digital Innovations Group (DIG), developer of the IRMA Engine, today announced a strategic partnership with MarketLeverage to introduce its AI-powered marketing platform to advertisers, including opportunities across MarketLeverage’s base of more than 5,500 advertisers. MarketLeverage, […]
Surface Transportation Board delivers improved data access with Huwise
New STB Open Data Portal makes the agency’s datasets more transparent, accessible, and easy to use Huwise, the leading provider of data product marketplace solutions, today announced that its technology has been deployed by the Surface Transportation Board (STB) as part of its data modernization efforts to underpin its Open Data Portal. Delivering understandable, trustworthy […]
Synametrics Technologies Inc. Introduces SyncriTab, a Web-Based and On-Premises Database Management Solution
SyncriTab provides a centralized, browser-based environment to connect to databases, run SQL queries, manage data, and automate database tasks. Synametrics Technologies Inc. today announced the release of SyncriTab, a web-based database querying solution that provides developers and database administrators with browser-based access to databases through JDBC while supporting on-premises deployment. SyncriTab provides a centralized environment […]
Link Building Strategies for 2027: What to Keep and Cut via @sejournal, @lorenbaker
Decide which link building tactics to keep or cut for 2027. Join Resolve for a free webinar on off-page SEO, rankings, and AI visibility. The post Link Building Strategies for 2027: What to Keep and Cut appeared first on Search Engine Journal.
The Industry is Ready for ‘Total TV’ – Now Brands Need to Embrace It
The last few months have seen much discussion around Total TV or Total Video, particularly in the DACH market, as the industry pushes for a unified approach to buying and delivering linear TV advertising, CTV and other forms of digital video. Ellinor Klier, Head of Digital at Havas Media Germany, says agencies, publishers and tech Read More
Elveo Mobile exec shares D2D ambitions
Elveo Mobile closed the merger between Lynk Global and Omnispace in August, proclaiming some unique features, not least access to global S-band frequencies and 80-strong foundational patent portfolio. Now, all the company has to do is to build and launch its base network of 320 LEO craft. Advanced Television talked at length to Ram Viswanathan, […]
Sky Sports adds live subtitles, descriptive audio to EPL coverage
Sky Media and Guinness have announced Sky Sports’ largest live sports accessibility rollout to date, introducing Live Subtitles and Live Descriptive Audio Commentary across Premier League coverage from October 10th. Co-funded by Sky Media and Guinness as an extension of Guinness’ sponsorship of the Premier League on Sky Sports, the initiative will bring Live Subtitles to all front-channel Premier League matches - approximately 210 games each season - […]
Digest: OpenAI Launches Visual Ads in ChatGPT
In today's Digest, we discuss Brussels eyeing Big Tech through a broad levy on large corporations, OpenAI launching visual ads alongside ChatGPT image generation, and pubX raising USD$5m (£3.75m) as it acquires Compliant. The post Digest: OpenAI Launches Visual Ads in ChatGPT appeared first on ExchangeWire.com.
How The OAAA Is Guiding DOOH Through Its Next Stage Of Programmatic Evolution
Digital out-of-home (DOOH) is booming, which means programmatic’s share of the out-of-home (OOH) market is also growing. DOOH campaigns accounted for 38.4% of OOH spend in Q2 this year, according to research by the Out of Home Advertising Association of America (OAAA). That’s an 18.5% growth rate compared to last year. And it’s a good […] The post How The OAAA Is Guiding DOOH Through Its Next Stage Of Programmatic Evolution appeared first on AdExchanger.
OpenAI would like to remind marketers that its ads are for the good of humanity
Sponsored by humanity: OpenAI makes its high-minded case for ChatGPT ads.
Media Briefing: As AI search shifts referrals, publishers revisit registration walls
As referral traffic declines, publishers are rethinking registration walls as a way to turn anonymous visitors into valuable known users.
Apple’s Safari ad tech blocklist sends publishers back to IAB Tech Lab’s Trusted Server
What publishers once filed under someday now has a deadline, and Apple set it.
Heineken serves up outcomes with mixed attention and brand awareness approach
With budgets under constant pressure, in-house teams at Heineken are turning to novel brand metrics to justify digital ad spend on the open web.