The Industry is Ready for ‘Total TV’ – Now Brands Need to Embrace It

The last few months have seen much discussion around Total TV or Total Video, particularly in the DACH market, as the industry pushes for a unified approach to buying and delivering linear TV advertising, CTV and other forms of digital video. Ellinor Klier, Head of Digital at Havas Media Germany, says agencies, publishers and tech Read More

Last updated Oct 8, 2026 by ATDb automated enrichment