Where All Players Have Similar Access to Inventory, Simplifying CTV Access is Crucial

There’s not much exclusivity in terms of access to in-stream inventory across a lot of the CTV ad tech landscape says Bastian Sarott, CTV Business Lead EMEA, Teads, which means that everyone is replaceable. The key, then, is to provide significant value in terms of simplifying access to inventory for buyers, tackling long-standing fragmentation headaches. Read More

Last updated Oct 8, 2026 by ATDb automated enrichment