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Advertisers may finally see who really touches their bid requests

Advertisers may finally see who really touches their bid requests

Articlemartech.org

IAB Tech Lab's proposed SupplyChain v1.1 update could give advertisers a clearer view of every company that touches a programmatic bid request. The post Advertisers may finally see who really touches their bid requests appeared first on MarTech.

Source: MarTechPublished: Jun 23, 2026

Last updated Jun 23, 2026 by ATDb automated enrichment