Agencies Need A New Job Description, Not Just New Titles

Everyone at McKinsey is nervous, and agencies should be, too. Because the generalist pitch (“We’ve seen a bit of everything and here’s a deck about it”) is up against AI models that have read everything and don’t need to be staffed on retainer. “If you look at what Fable says versus what your, you know, […] The post Agencies Need A New Job Description, Not Just New Titles appeared first on AdExchanger.

Last updated Oct 7, 2026 by ATDb automated enrichment