Twitch has streaming deals in its new Shopping category

Live streams have become the new QVC programs, and Twitch is hopping onto the bandwagon. The Amazon-owned platform is linking up with its parent company to populate a new Shopping category that showcases streamers who are selling products to their viewers. The new Twitch category has been given prime real estate on the platform's homepage. A labeled button in the upper left-hand corner of the screen leads users to a directory, where they can discover creators who are hawking everything from shoes to skincare products to VR headsets. Visit Tubefilter for more great stories.

Last updated Oct 7, 2026 by ATDb automated enrichment