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CMOs see their internal influence rising. Has it come at a cost?

CMOs see their internal influence rising. Has it come at a cost?

Marketers at Advertising Week say growth mandates have given them a bigger seat at the table, but research points to downsides for external brand trust.

Source: Marketing DivePublished: Oct 7, 2026

Last updated Oct 7, 2026 by ATDb automated enrichment