Data: UK embracing ad-supported streaming in record numbers

With streaming now the default way most of the UK watches television, ad-supported streaming has overtaken every other form of TV viewing, according to Roku’s first VOD Evolution study of UK viewing habits. Of the 26 hours a week UK streamers spend watching television, 14 hours are now spent on ad-supported streaming, through broadcaster apps […]

Last updated Oct 7, 2026 by ATDb automated enrichment