Want an AI-Built MMM You Can Trust? Start With a Thesis

AI can build a marketing mix model in days. Whether you should believe it is another matter. On this episode of Inside the Stack, AdExchanger speaks with Madan Bharadwaj, Founder and CEO of M-Squared, about how marketers can decide whether an AI-built marketing mix model is reliable enough to act on. AI has cut the […] The post Want an AI-Built MMM You Can Trust? Start With a Thesis appeared first on AdExchanger.

Last updated Oct 6, 2026 by ATDb automated enrichment