News

Nielsen’s The Ref, But Its CEO Says Buying DV Is About Playing Offense

Nielsen is used to abuse. “We get punched in the face for obvious reasons,” said Nielsen CEO Karthik Rao. “We’re the referee, we tell the score, and people don’t like it – but it comes from a position of strength, and with this acquisition, we’re playing offense.” The acquisition he’s speaking of is Nielsen’s planned […] The post Nielsen’s The Ref, But Its CEO Says Buying DV Is About Playing Offense appeared first on AdExchanger.

AI Overviews: How Freshpet Stands Out in SEO & GEO [Webinar] via @sejournal, @hethr_campbell

Learn how Freshpet stands out in AI Overviews and why trust signals matter for brand recognition in AI search. The post AI Overviews: How Freshpet Stands Out in SEO & GEO [Webinar] appeared first on Search Engine Journal.

How Do I Know If AI Overviews Are Taking Clicks From My Site And What Can I Do About It? – Ask An SEO via @sejournal, @HelenPollitt1

Stable rankings, stable impressions, falling CTR: the signature of AI Overview click loss. Learn to spot it and decide what's worth recovering. The post How Do I Know If AI Overviews Are Taking Clicks From My Site And What Can I Do About It? – Ask An SEO appeared first on Search Engine Journal.

Havas Play and Loughborough University join forces to foster new talent

Partnership is designed to get students into the world of sports marketing.

Dentsu and Mindshare lead nominations for Digital Cinema Media Awards

Winners will be announced at a ceremony in London on 8 October.

Screwfix appoints agency to PPC account

The appointment follows a competitive pitch.

Fred Olsen Cruises launches media review

Campaign UK understands that the review is being handled by Ingenuity+.

Knowing what you’re paid isn’t the same as knowing why

Transparency can make unexplained inequality easier to see, question and correct.

Hiscox and Uncommon evolve partnership after pitch

Insurer moves from “campaign-led” to “always-on” programmes.

Rennie calls out dog owners to 'stop the blame game'

The campaign was created by McCann London.

Ozone Opens Up Demand and Technology to More UK Publishers Through Content Ignite Partnership

Ozone, the publisher sales house initially formed by an alliance of UK premium publishers, this morning announced a new partnership with publisher monetisation platform Content Ignite which will open up Ozone's demand and monetisation technology to Content Ignite's own publisher partners. Since it was founded as The Ozone Project back in 2018 by The Guardian, Read More

El proveedor de tecnología publicitaria de video AdPlayer.Pro celebra su décimoaniversario

AdPlayer.Pro celebra una década en el sector de AdTech de video, repasando 10 años de innovación y alianzas desde su lanzamiento en 2016. Lo que comenzó como una startup con un solo producto se ha transformado en un destacado proveedor de [...] The post El proveedor de tecnología publicitaria de video AdPlayer.Pro celebra su décimoaniversario appeared first on ExchangeWire.com.

Are you Ad Tech Personality of the Year…?

Thinking of entering Ad Tech Personality of the Year or Ad Tech Rising Star? We spoke to last year's big winners about what it meant to them... The post Are you Ad Tech Personality of the Year…? appeared first on ExchangeWire.com.

Zillow Teams Up With Pinterest to Target People House Hunting

The company is the first to open up housing-intent data to Pinterest’s ad product.

Nielsen and DoubleVerify: Ad Tech’s Ultimate Super Signal Aggregator?

Ciaran O'Kane dusts off his pencil and sketches out what the newly-combined Nielsen and DoubleVerify means for the ad tech industry... The post Nielsen and DoubleVerify: Ad Tech’s Ultimate Super Signal Aggregator? appeared first on ExchangeWire.com.

Gap’s fall denim campaign stars Malcolm Todd and Inde Navarrette

Singer Malcolm Todd and actor Inde Navarrette move to “Dancing on My Own” in Gap's fall 2026 denim film.

Plug in, swap out: The open ecosystem was never built right

If you can’t unplug a partner in a week, that’s not an open ecosystem—that’s good marketing.

Good Peels - Them Apples - 45s

Watch the newest commercials from Discover Card, Reese’s, Constant Contact and more

Constant Contact says, “Just because you’re great at your thing doesn’t mean you’re great at telling people about it.”

Steph Cajucom helps Amazon Ads’ brand partners push boundaries

2026 leading-women-steph-cajucom-amazon

ChatGPT beefs up ad measurement, but gaps remain for buyers

OpenAI is giving advertisers new ways to measure ChatGPT’s ad performance as it competes for a bigger share of brand budgets.

Leading Women Luncheon explores the leadership pressures shaping careers and teams

Join industry leaders, Rising Stars and peers at the event on Oct. 5 in New York to connect, learn and celebrate impact.

Career Journeys—How Popflex founder Cassey Ho turned a dream into a booming activewear brand

Blogilates and Popflex founder Cassey Ho on her career journey.

Ad Age 2026 Leading Women on the invisible parts of leadership they say no one prepared them for

Ad Age’s 2026 Leading Women share what leadership lessons no one prepared them for, and instead they had to learn the hard way.