6,033 articles covering the AdTech ecosystem
Sales and margins beat expectations, thanks to growth across channels — and the ongoing popularity of denim worldwide.
What if a stand-up comedian walked onstage only to find the audience was 50 bald men? Or 50 clowns, or nuns, or bikers or goths? Mark Normand wanted to find out, so he co-created a new YouTube series with Unicorn titled “Human Trials,” an experiment that places comics in front of hyper-niche live audiences. According […]
Shell was previously ousted from NBCUniversal in 2023.
Balancing brand and performance marketing.
This is the first acquisition for the women's sports-focused agency.
After declaring the inbound strategy dead last year, HubSpot renamed its annual conference to something much less limiting. The post HubSpot rebrands its flagship conference appeared first on MarTech.
The supermarket chain will help tackle human rights risks in global food and beverage supply chains as a member of the international group.
The complaint alleged that a “gentlemen’s agreement” prevented the drivers from getting work from certain companies.
The deal is among the latest between a retailer and the delivery platform, which says over a third of its active monthly users shop retail and grocery categories.
Steve Totzke will stay with the company through the end of the year in an advisory role. Meanwhile, Sanjay Luthra has been appointed to his position.
The retailer intends to purchase most of F9 Brands' assets for about $150 million, which would help it develop a home services and improvement portfolio.
For years, franchise and multi-location brands have faced a persistent breakdown between strategy and execution. Corporate teams build campaigns designed to scale nationally, but at the local level, those franchise marketing campaigns often fragment—deployed inconsistently, delayed, or not executed at all. This week, Flamel.ai introduced a platform designed to close that gap. The company announced […] Flamel.ai Launches Luna to Fix Franchise Marketing Execution first appeared on Street Fight.
Khartoon Weiss, VP and general manager of global business solutions at TikTok who oversaw its North American and global brands and agency business, is leaving the company after more than five years. Weiss’ last day at TikTok is Friday, April 10. She announced her departure in a memo to clients Tuesday, a copy of which […]
Podcasts are booming on Patreon — with revenue generated by podcasters on the direct-to-fan platform hitting $629 million in 2025, a 33% year-over-year increase, the company says. On Patreon, podcasts have become the largest content category in terms of revenue and they’ve continued their upward trajectory, says chief operating officer Paige Fitzgerald. “Podcasts are a […]
Olay, Secret and Downy are among the brands included in a multiyear deal that arrives as the league draws record viewership.
“Uncanned emotions” was developed by WPP OpenX, led by Ogilvy Group and supported by WPP Production and WPP Media.
Adam & Eve\TBWA created the work.
Flashfood is now live in over 100 of the grocer’s stores and is collaborating with Kroger Health on a series of educational nutrition videos.
The “Wicked” and “Dracula” star anchors a new campaign tied to her training for the London Marathon, which is part of a larger global push from Brooks.
Seasoned revenue executive joins to lead commercial expansion of Cadmus AI platform Mundial Media, an AI-powered advertising platform purpose-built to deliver cultural precision at scale, announced the appointment of Matt Weisbecker as Chief Revenue Officer. Matt’s track record of building strong revenue organizations speaks for itself Weisbecker brings deep experience scaling revenue in multicultural media. At […]
AI’s Impact on Marketing Doubles as Teams Move from Experimentation to Embedded Use NetApp® , the Intelligent Data Infrastructure company, announced its participation in a new marketing research study conducted by Callan Consulting, a Silicon Valley executive marketing consulting firm, joining 18 B2B and B2C technology companies to examine how AI is reshaping modern marketing […]