News

How Kick is addressing brand suitability for cautious buyers

Kick’s global advertising lead, Kelly Lenihan, discusses making the controversial livestreaming platform suitable for brands as it launches an ad platform.

Why Indeed’s CMO steered its marketing strategy towards brand building

Indeed CMO James Whitemore talks about deprioritizing immediate conversions, changing a brand’s marketing strategy after joining and marketing to consumers with AI anxiety.

Agencies want to get paid for outcomes—here’s what’s standing in the way

Outcomes-based pricing is seemingly all the rage, but agencies’ push away from hourly billing is much easier said than done.

Liquid Death Energy Gets You Chicken Wings - 30s

Watch the newest commercials from Samuel Adams, Toyo Tires, MLS Store and more

Toyo Tires says its tires “grip like rock climbers grip.”

Nick Kost

Nick Kost joins NowThis Media as Head of Business Development, leading initiatives to expand the brand into new audiences and revenue streams.

The top 5 media plans to know about right now

One intriguing idea we spotted recently was Busch Canada turning the farms that supply its beer into a media channel.

Ad Age 2026 Leading Women on how navigating career risks helped them succeed

Honorees share how new jobs, new projects and new countries have shaped where they are today.

4 things to know about Chrissie Hanson, Dentsu’s new media chief

Chrissie Hanson is one week into her new gig at Dentsu, where she serves as North America media CEO and global brand president of Carat.

How four friends built a creator business—and landed 30 brand deals in four months

The friends behind The 4 in the 5 on turning their everyday lives into content, scaling a social media brand and getting a seat at the table in the form of equity deals.

Marc Jacobs Turns a Handbag Mix-Up Into a New York Microdrama Mystery

The series examines how fashion shapes first impressions and the stories we create about one another.

Pinterest Names Jason Fairchild GM Of Programmatic And Affiliate

Pinterest expanded tvScientific CEO and Co-Founder Jason Fairchild’s title to general manager of programmatic and affiliate. The title upgrade comes less than a year after Pinterest acquired the performance-focused CTV ad startup. The post Pinterest Names Jason Fairchild GM Of Programmatic And Affiliate appeared first on AdExchanger.

AI Adoption in CX Nears 70%, Yet Only 2% of Programs Reach the Center of Excellence Standard, Forethought Report Finds

Third annual study finds that action-taking AI, purpose-built systems, and continuous feedback loops are the clearest markers of sustained improvement and business impact. Forethought AI Agents by Zendesk released the State of AI in CX Report, its third annual study of over 600 CX leaders and practitioners. AI adoption in customer experience has risen from 54% […]

ChatGPT Referrals to B2B Websites Nearly Quadrupled in a Year, Demandbase Data Shows

Labs by Demandbase data shows generative AI is emerging as one of the fastest-growing sources of B2B referrals — raising the stakes for companies to control their message across a diversified media mix. Demandbase, the pipeline engine for AI GTM, released new Labs by Demandbase (Labs) data showing that AI assistants have become a fast-growing source […]

Marketing Evolution Introduces the Substrate, a New System of Record for Marketing Performance

The Substrate provides person-level marketing performance context without personally identifiable information, creating a durable foundation for measurement, planning, optimization, and AI decision-making. Marketing Evolution announced the broad availability of the Substrate, a new platform designed to serve as the System of Record for Marketing Performance. For decades, marketers have invested heavily in systems that manage […]

Epoch Launches EpochX, Extending Its Events Platform to Enable Marketing Teams to Measure Event-Driven Pipeline

The only AI-native platform gives Field Marketers, Event Marketers, and Demand Gen teams the insights needed to prove which events drive return, all in one platform. Epoch, the AI-native events platform, announced the launch of EpochX, a new offering purpose-built for Field Marketers, Event Marketers, and Demand Gen teams to assess and demonstrate the revenue […]

Shutterstock Brings High-Quality Images, Videos, Music, and Sound Effects to Anthropic’s Claude

The integration builds on Shutterstock’s continued strategy to make its rights-cleared content a staple in AI-native creative and commercial workflows Shutterstock, Inc., a family of brands delivering scalable creative and GenAI solutions to help customers fuel great work, announced the launch of its connector in Anthropic’s Claude. The connector allows users to access Shutterstock’s high-quality, […]

IDZ Launches MetaCortex, Private AI for Encrypted Files and Chats

New AI workspace searches ZCloud and ZChat, cites the exact source, turns answers into actions and provides a signed receipt for every result IDZ announced the launch of MetaCortex, a privacy-first AI workspace built directly into IDZ’s encrypted file storage and private messaging platform. MetaCortex allows users to ask questions across supported files, folders and […]

fal Launches fal Agent, a Creative Partner for Frontier Generative Media

fal’s new creative AI agent helps creatives and developers bring ideas to life across the world’s leading image, video, and 3D models while maintaining context and consistency from concept to final delivery. fal announced fal Agent, a creative partner that works across every top generative media models to orchestrate production-ready creative workflows. The launch comes […]

Kyvos Joins Apache Ossie Ecosystem, Bringing Speed and Context to Enterprise AI

Kyvos brings its high-performance semantic layer to the open ecosystem, helping enterprises make governed business context available to AI agents and applications—fast, accurately and at scale. Kyvos, a leader in semantic intelligence and high-performance analytics, announced that it has joined the Apache Ossie, formerly known as the Open Semantic Interchange (OSI) ecosystem, reinforcing its commitment […]

Upwave Launches AI Campaign Insights Sessions, the Newest Capability Powered by AI Agent Bayes

Marketers can engage live with Bayes to explore campaign performance, methodology and more–on demand Upwave, the Brand Outcomes Measurement Platform, today announced the launch of AI Campaign Insights Sessions, the newest capability powered by Bayes, Upwave’s AI Agent. AI Campaign Insights Sessions give marketers 24/7 access to Bayes to explore, analyze and understand campaign performance. […]

rankingCoach and Extendify Partner to Give WordPress Users a Powerful Free SEO Plugin — and AI Marketing on Demand

● BeyondSEO installed during the Extendify default WordPress setup ● A complete, independent freemium SEO plugin out of the box — no account required ● One click activates rankingCoach’s full marketing suite (local listings, Google Ads, reviews, social media, brand monitoring) powered by rankingCoach AI rankingCoach GmbH today announced a partnership with Extendify, the Agentic […]

Four in Five Marketers Lack Confidence Explaining Campaign Performance

Despite having access to more campaign data than ever before, 80% of marketers admit they do not fully understand why their advertising campaigns succeed or fail, according to new polling by brand lift measurement company On Device. The research, conducted among [...] The post Four in Five Marketers Lack Confidence Explaining Campaign Performance appeared first on ExchangeWire.com.

AdPlayer.Pro Video Ad Tech Provider Celebrates 10-Year Milestone

AdPlayer.Pro is marking a decade in the video ad tech space, looking back at 10 years of innovation and partnerships since its launch in 2016. What started as a single-product startup has evolved into a prominent video advertising provider. Over the [...] The post AdPlayer.Pro Video Ad Tech Provider Celebrates 10-Year Milestone appeared first on ExchangeWire.com.