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News

1,854 articles covering the AdTech ecosystem

AI.com Crashes the Super Bowl, and Its Website

Adweek

Crypto.com co-founder responds after AI.com website goes down.

Feb 8, 2026Source

Zara and Adidas Share the Stage at Bad Bunny’s Super Bowl Halftime Show

Adweek

They made guest appearances alongside Lady Gaga, Ricky Martin, and More.

Feb 9, 2026Source

ADWEEK’s Picks for the 5 Worst Ads of Super Bowl 60

Adweek

Of course, one viewer’s clunker of an ad might bring another to tears—so here’s a reminder that these are the editors’ picks alone.

Feb 9, 2026Source

GLP-1 Brands Enter Their Super Bowl Era

Adweek

Twelve percent of American adults are now using GLP-1, with U.S. patients spending $40 billion on appetite-suppressing drugs in 2024—a figure that is projected to triple by 2030, according to […]

Feb 9, 2026Source

Media Buying Briefing: Why is Wall Street punishing Publicis – and maybe other holdcos?

Digiday

Is it possible that Wall Street doesn't understand the value of a holding company anymore – or at least is missing the intangibles?

Feb 9, 2026Source

The Athletic invests in live blogs, video to insulate sports coverage from AI scraping

Digiday

As the Super Bowl and Winter Olympics collide, The Athletic is leaning into live blogs and video to keeps fans locked in, and AI bots at bay.

Feb 9, 2026Source

Why Walmart is basically a tech company now

Digiday

The retail giant joined the Nasdaq exchange, also home to technology companies like Amazon, in December.

Feb 9, 2026Source

The case for and against bringing programmatic in-house

Digiday

As more advertisers beef up in-house media operations, some are looking to the "final frontier" of programmatic.

Feb 9, 2026Source

In Q1, marketers pivot to spending backed by AI and measurement

Digiday

Q1 budget shifts reflect marketers’ growing focus on data, AI, measurement and where branding actually pays off.

Feb 9, 2026Source

In Graphic Detail: The scale of the challenge facing publishers, politicians eager to damage Google’s adland dominance

Digiday

Last year was a blowout ad revenue year for Google, despite challenges from several quarters.

Feb 9, 2026Source

It’s A SaaS Selloff; ‘Integrity,’ As In, Integrated.

AdExchanger

Wall Street is falling out of love with SaaS; OpenAI has an “ads integrity” unit; and the Super Bowl is getting more personalized. The post It’s A SaaS Selloff; ‘Integrity,’ As In, Integrated. appeared first on AdExchanger.

Feb 9, 2026Source

Cleaning Up CTV Supply: A Publisher’s Guide To Reducing Ad Fraud

AdExchanger

Despite the massive shift of eyeballs from linear to streaming content, concerns over ad fraud have some major advertisers reluctant to commit large portions of their budgets to CTV. Meanwhile, with the rapid growth of streaming viewership, CTV publishers have had their hands full, managing everything from programming and production to distribution contracts and relationships […] The post Cleaning Up CTV Supply: A Publisher’s Guide To Reducing Ad Fraud appeared first on AdExchanger.

Feb 9, 2026Source

How OpenAI is using the Super Bowl to position ChatGPT as the Kleenex of AI

Ad Age

OpenAI shows how everyday people could code with ChatGPT’s new service called Codex. Its second Super Bowl commercial ran against those from several AI companies, including Google Gemini, Anthropic Claude, Meta and Amazon.

Feb 9, 2026Source

SB2026 - Final - Cadillac F1 - The Mission Begins - 30s

Ad Age
Feb 9, 2026Source

SB2026 - Final - CoStar - The Place to find a Place - 30s

Ad Age
Feb 9, 2026Source

Ad Age statement on fraudulent website and fabricated article

Ad Age

Ad Age issues a statement regarding a fraudulent website and fabricated article.

Feb 9, 2026Source

SB2026 - Final - Levis - Backstory - 44s

Ad Age
Feb 9, 2026Source

Behind Levi’s cheeky Super Bowl ad

Ad Age

Levi’s first Super Bowl ad in 23 years is called “Backstory.”

Feb 9, 2026Source

Coinbase - Everybody Coinbase - 60s

Ad Age
Feb 9, 2026Source

Inside Coinbase’s Backstreet Boys karaoke party for the Super Bowl

Ad Age

CMO Catherine Ferdon and the client and agency creatives unpack one of the night’s most joyful, innovative ads.

Feb 9, 2026Source

Pokemon - What’s Your Favorite - 60s.mp4

Ad Age
Feb 9, 2026Source

SB2026 - Microsoft Copilot - NFL Turn Raw Data Into Insights - 30s

Ad Age
Feb 9, 2026Source

SB2026 - Final - Microsoft - Simplify data with Copilot - 30s

Ad Age
Feb 9, 2026Source

Inside Cadillac F1’s moonshot Super Bowl ad and Apple partnership

Ad Age

Cadillac F1’s campaign includes a Times Square exhibition and “Shot on iPhone” ads.

Feb 9, 2026Source
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