News
19,561 articles covering the AdTech ecosystem
Why The Role Of Planning Is Rebounding (Despite, Or Maybe Because Of, AI)
The turnaround in the perception of planning's influence comes as advertisers and agencies grapple with consolidation, turnover and the increasing role of AI in the mix.
F#&k The Funnel
An excerpt from soon-to-be-published "Competing at Machine Speed," a new book by Interpublic alum about what the agentic era portends for modern marketing.
The Blame Game
Many factors seem to have impelled the massive surge in streaming activity that commenced around 2015 and carries forward today. It must be conceded that for some consumers the quality of TV programming was an issue and they were restless, seeking alternatives. But for many others, economics was the primary driver.
Southwest Turns Notification Overload Into Travel Rewards
'Enter Airplane Mode' is the first campaign for the airline under new CMO Sabrina Callahan.
Corniest Jingle Ever: Chipotle Partners With Vegetable Orchestra
Musicians turn vegetables into musical instruments to play a new piece dedicated to Chipotle.
Underwear Brand Knix Partners With Famed Romantasy Book Series
"A Court of Thorns and Roses" is akin to the "Star Trek" of this genre.
Marketers Recycle Audiences Even When Their Budgets Go Up
Senior marketers at large companies continue to aim their ads at the same groups of people even when their budgets go up. Taboola found in a survey that 81% agree that they recycle audiences, PPC Land reports. In a survey of 326 high-level marketers at large companies, Taboola also determined that a single purchase decision now covers mail, news, search, price aggregators and large language models. PPC Land questioned some aspects of the report.
Advertising, Broadcast Jobs Fell Last Month, Government Reports
The broadcast sector saw a dip in the number of jobs last month, according to new counts from the Bureau of Labor Statistics (BLS) Inside Radio reports. There were 328,100 people working at broadcast firms and content providers down 3,000 from the prior month and 4.2% less than the year before. But in one positive sign, there was an increase of 1,800 jobs in advertising and public relations. Advertising employed 478,600 people, but that number is down from the prior year by a total of 2,700 people.
TikTok AI Expands Search, Creative, Merchant Ad Formats
TikTok is building out the functionality of two pillars of its ad business - 'Search Ads' and 'GMV Max' - and releasing a new tool that selects and organizes an advertiser's AI-generated creative into a single workflow.
On-Brand 'NCIS: New York' Is Likely Winner For CBS
If you overlaid the blueprint for all the other "NCIS" shows on top of this new one, everything would align perfectly.
OpenAI Adds Visual Format, Makes ChatGPT Ads More Measurable
The visual ads format is being tested in the U.S. in October, with the company also expanding its measurement tools and partnerships as it works with brands to understand suitability.
7 Billion Impressions Without Paid Media: Fanta’s Halloween Strategy
Ibrahim Khan on turning the holiday into a global brand moment.
Under Skydance: Moving Beyond CBS, CNN
Skydance has confirmed that CBS News Editor in Chief Bari Weiss and CNN Worldwide Chairman/Editor in Chief Mark Thompson will remain, running separate operating news platforms.
Netflix taps IMG as US production partner for Women’s World Cup
Netflix has appointed IMG as the production partner for its coverage of the FIFA Women’s World Cup Brazil 2027. Netflix will serve as the exclusive home of the tournament in the US and Canada for both 2027 and 2031. IMG will help deliver Netflix’s live coverage of the tournament across all 64 matches, with more […]
Smarter Networks, Happier Subscribers: Reshaping the fiber broadband experience
By Hy Huynh, Vice President of Fiber Products at Harmonic and Reinier Kramer, COO at Genexis For years, the broadband industry has focused on a single north star: speed. The race toward gigabit connectivity drove network upgrades, fiber rollouts, standardisation initiatives and shaped market competition. But today’s operators are asking more sophisticated questions. Raw throughput […]
Top social media conferences to watch in 2027
Relevant topics professionals can look forward to include artificial intelligence, influencer marketing and more.
Target reprises another partnership in merchandise overhaul
The retailer is bringing back “Simply Shabby Chic” home goods, a few months after announcing the return of fashion designer Isaac Mizrahi.
Neighborhood Intelligence CFO resigns
Brian LaRose became CFO of the organization, formerly known as Bed Bath & Beyond Inc., when the company acquired The Container Store earlier this year.
Where do associates fit in an AI world?
Customers are arriving at stores more educated than ever, but associates still need to support or build on what those shoppers learned from AI, experts say.
Google Changed Its Helpful Content Guidelines To Emphasize Good ‘Main Content’ via @sejournal, @marie_haynes
Why don't SEOs talk more about Google's helpful content documentation? Its latest update shows exactly what the ranking systems are being trained to reward. The post Google Changed Its Helpful Content Guidelines To Emphasize Good ‘Main Content’ appeared first on Search Engine Journal.
Google Search Console Lets You Filter By Multiple Countries via @sejournal, @MattGSouthern
Google is updating Search Console's Performance report filters so you can view combined Google Search traffic for several countries in a single filtered view. The post Google Search Console Lets You Filter By Multiple Countries appeared first on Search Engine Journal.
Here Are the 3rd Quarter of 2026 Cable News Ratings
Fox News remained No. 1 during this slow news period
Layoffs on the Way as Skydance Now Controls Paramount and WBD
The new company has roughly $80 billion in debt.
Treasure AI takes on two martech headaches at once
Personalization Studio targets marketers’ dependence on technical teams. A new pricing model ties email costs more closely to engagement. The post Treasure AI takes on two martech headaches at once appeared first on MarTech.