News
11,836 articles covering the AdTech ecosystem
Abercrombie & Fitch Co. brings Hollister to Target, expanding US wholesale operation
The tie-up follows last year’s deals with Dick’s Sporting Goods and several department stores to sell Abercrombie Kids merchandise.
StockX to debut live shopping
The real-time shopping platform will include live auction formats such as standard timed bidding and sudden death.
TestMu AI Launches Official n8n partner integration, Bringing Real Browser Infrastructure to AI Agent Workflows
Developers can now access TestMu AI Browser Cloud directly from n8n workflows, enabling AI agents to operate across 3,000+ browser and operating system environments TestMu AI (formerly LambdaTest), the world’s first Full-Stack Agentic AI Quality Engineering platform, announced the launch of its official TestMu AI Agent partner integration for n8n, one of the fastest-growing workflow automation platforms for […]
Iridio Redefines Transparency with AI-Powered Connected TV Channel Identification
Proprietary AI engine delivers up to 94% identification of streaming channels and content labeling, while rejecting inefficient bids to ensure less fraud and higher quality placement, without sacrificing scale. AI maps billions of fragmented bid signals to over 200 validated channels and 88 unique contextual genres. Brands can prioritize specific genres via contextual targeting to […]
StackAdapt Teams Up with IQVIA Digital’s MediaOS to Power Healthcare Advertising
Combining AI-powered media orchestration and human expertise with healthcare-grade data to deliver highly targeted, measurable engagement across HCP and patient audiences. StackAdapt , the leading AI advertising and orchestration platform, announced a collaboration with IQVIA Digital to advance more relevant and compliant engagement with healthcare audiences. IQVIA Digital’s integrated solutions enable marketers to quickly transform […]
Philo Launches Pause Ads
New format launches across ad-supported channels with support from Magnite, Index Exchange & others, available via direct and programmatic activation Philo, the live TV streaming service, announced the availability of pause ads across its full ad-supported footprint. The format is now accessible both directly and programmatically, giving brand and agency partners flexible entry into one […]
Performio Cuts ICM Implementation Timelines From Months to Weeks With AI Agents
Real customer results show AI-driven configuration cuts the longest phase of implementation by 87 percent, delivering faster time to value for RevOps and sales compensation teams Performio, the AI-first incentive compensation management (ICM) platform built for enterprise complexity, announced measurable customer results from its AI Implementation Agents, which are now compressing ICM configuration timelines from months […]
Acxiom’s Real ID Powers Brand-Owned Customer Identity
Acxiom empowers brands to own their data, identity, and agentic future Acxiom®, the connected data and technology foundation for the world’s leading companies, enhances Real ID for connecting data and activation across the brands’ marketing ecosystem. As the concept of neutrality comes under fire, Acxiom Real ID’s promise of transparency and data ownership gives brands […]
Brand Consistency in the Agentic Marketing Stack: Who Controls the Message When AI Creates It?
Marketing teams have moved past simple AI writing tools. They now connect AI into campaign planning, audience segmentation, content creation, media testing, and performance feedback loops. This changes the control model. The risk is no longer a weak headline or a one-off brand email. The risk is a system that generates many campaign assets based […]
Kyndryl and AWS Sign Expanded Strategic Collaboration Agreement to Advance Agentic AI Adoption Across Enterprise IT
Expanded collaboration enables customers to adopt and scale agentic AI as they modernize and run mission‑critical workloads on AWS Kyndryl, a leading provider of mission-critical enterprise technology services, announced the expansion of its multi-year Strategic Collaboration Agreement (SCA) with Amazon Web Services (AWS) to help customers adopt, deploy and scale agentic AI as they modernize […]
Bluefish Launches Agentic Campaigns to Power AI Optimization Workflows for the Fortune 500
New Agentic Campaigns feature brings digital marketing frameworks to AEO workflows. Bluefish, the Agentic Marketing Platform for enterprise brands, announced Agentic Campaigns, an automated workflow tool that enables marketing teams to organically optimize their brand’s AI visibility and performance. As consumers increasingly use AI to discover and engage with brands online, Bluefish Agentic Campaigns provides […]
Cognizant expands cross-platform agentic AI with new ServiceNow AI Agent interoperability
ServiceNow AI Agents now work with the Cognizant Neuro® AI Multi-Agent Accelerator, giving enterprises one place to orchestrate AI agents across the systems they run Cognizant announced that ServiceNow AI Agents now work with the Cognizant Neuro® AI Multi-Agent Accelerator, giving enterprises a unified environment to orchestrate AI agents across the platforms they already run. Enterprises can coordinate […]
Campaign Cannes Global Podcast, episode 1: preview and festival tips
Editors from our sites around the world pick the work they would like to win and discuss agenda for Campaign House.
Fabric Social wins Screwfix social account
Eight & Four is the incumbent.
LadBible scoops up social agency Uncovered in deal worth up to £34m
Deal comes as group seeks to increase its ownership of "more predictable, scalable revenues".
The Stack: Big Moves in AI
This week, AI transformed consumer platforms while policymakers intensified efforts to reshape the digital landscape. The post The Stack: Big Moves in AI appeared first on ExchangeWire.com.
‘Humans at the helm, agents in the loop’: WPP is testing a buyer ageny for video, but it’s bigger bet is on governance
Marketers are nervous about agentic media buying. WPP is betting governance is the answer.
Omnicom Media rolls out research showing the need for CTV advertising to change its ways
Omnicom plans to tackle frequency problems with streaming while also bringing a greater degree of contextual relevance to the advertising it creates, plans and activates for clients.
Future of Marketing Briefing: Soccer doesn’t need better marketing, just better marketers
A sport that moves culture, marketed by people who monitor it.
L’Oréal accelerates generative AI content engine with fresh OpenAI deal
L’Oréal’s CMO Asmita Dubey is tasked with keeping the beauty giant competitive in the age of zero-click search and rapid AI creative production.
Invisible Cannes: The hidden workforce behind the Croisette
Everyone focuses on beach activations, cabanas and A-listers. But there's an entire infrastructure brands rely on to pull off the event.
Stagwell enhances its AI-powered tools on the media side
The Media Machine extends what Stagwell built with The Machine, which formally launched in January.
As AI scrutiny grows, DUDE Wipes points to supply chain savings and productivity gains
AI may be facing an ROI reckoning. Brands, agencies and tech vendors alike are starting to face harder questions about whether generative AI can deliver the meaningful business results it promises. The honeymoon phase, however, isn’t over yet. DUDE Wipes has AI tools across the company, reducing man hours in supply chain tasks — providing employees […]
OpenAI expands ads manager to U.K., adds CPC
Similar to the U.S. the ads manager is now widely available in the U.K., and is the fifth market where advertisers can access it.