News
16,115 articles covering the AdTech ecosystem
Digest: French Publishers Cry Foul Over Google AI Summaries; Perplexity Moves to Block Time’s Ads
In today's Digest, we discuss French publishers taking Google to the competition regulator over AI Overviews, Perplexity moving to block Time's ads aimed at AI agents, and Disney+ and Hulu adding iHeartMedia video podcasts as streaming platforms race into the [...] The post Digest: French Publishers Cry Foul Over Google AI Summaries; Perplexity Moves to Block Time’s Ads appeared first on ExchangeWire.com.
Can Zoom use creator partnerships to adjust the information served up by AI chatbots?
For communication platforms that broke out during peak COVID, it's time to pivot. Clubhouse now functions more like a messaging app than a virtual gathering space, while Epic Games recently relaunched Houseparty. And then there's Zoom. The video chat service was ubiquitous in 2020, but times have changed. To stay relevant, Zoom has repositioned itself as an end-to-end work platform with a heavy emphasis on AI. There's just one problem: Most people still perceive Zoom as a video chat service, which means AI chatbots -- which get their information from humans -- see the platform that way as well. For Zoom to maximize the value of its pivot, it needs to get chatbots to reference material that reflects its current status. Visit Tubefilter for more great stories.
X replaces revenue sharing model with new program centered around original content
On X, it pays to be original. The platform formerly known as Twitter is updating its creator monetization structure to reward accounts that bring "original ideas, expertise, reporting, creativity, and commentary to X." That line comes from a post that introduces the Original Content Rewards Program, which will become active on September 8. Starting on that date, X will phase out its Creator Revenue Sharing program and replace it with a new system that rewards "original and authentic content." As explained in the post, X defines original content as uploads that reflect "your own voice, perspective, expertise, or creativity." Visit Tubefilter for more great stories.
Kick believes its new ads can be a “direct line to Gen Z”
On Kick, it's time for a commercial break. The streaming platform affiliated with Stake.com has officially launched ads on its live broadcasts. Nearly four years after its initial launch, Kick is introducing a revenue stream that has the potential to benefit creators and brands alike. Early on, Kick eschewed ads. Creator monetization came in the form of an incentive program that scaled with watch time and smaller prize pools catered to homegrown talent. Visit Tubefilter for more great stories.
Thanks to ReelShort and Arizona State University, you can now go to college for microdramas
You can now officially go to college for microdramas. Just a couple weeks after unveiling its newest degree, a Bachelor of Arts in Content Creation, Arizona State University (ASU) has partnered with ReelShort to launch a course that teaches students how to write specifically for vertical series. ReelShort, which has major offices in Silicon Valley […] Visit Tubefilter for more great stories.
Are creator AI disclosures going to be a thing?
Hank Green has a new AI usage policy–and we’re wondering if other creators will follow suit. For those unfamiliar, Green (who has made a number of videos about the rise of generative AI and its current and potential effects on humanity and the environment) recently admitted that he’d been using LLMs to such a degree […] Visit Tubefilter for more great stories.
What can AI do for you? Facebook’s relaunched Creator Studio aims to answer that question.
Meta is spending billions on AI research and development, and a new Facebook product passes some of those innovations on to creators. After soft-launching its reimagined Creator Studio earlier in the summer, Facebook is giving that dashboard a full rollout and pitching it as a must-have tool for bootstrapping users. Creator Studio is not a piece of the Facebook platform; it's a separate app that delivers AI-powered insights and engagement stats. Creators can synthesize those data points as they plan forthcoming posts and focus on making their media strategies more efficient. Visit Tubefilter for more great stories.
Super Cooper: Unwell’s podcast empire soars to $500 million valuation after strategic investment
Alex Cooper's business is halfway to unicorn status. Unwell, the media company founded by the Call Her Daddy host and her husband Matt Kaplan, has achieved a valuation of $500 million after receiving a strategic investment from WTSL. WTSL, the firm led by Patrick Whitesell, did not disclose the exact size of its investment. The half-billion-dollar valuation, however, represents a significant uptick for Cooper's net worth. Back in 2024, SiriusXM paid $125 million to forge a pact with Cooper that included exclusive content. After climbing the podcast charts, Cooper made a splash in 2023 when she announced the launch of a company that would build multimedia franchises around big-name creators. Visit Tubefilter for more great stories.
Spotify is turning Twitch into a distribution point for its video podcasts
Spotify has sought podcasting domination by distributing its slate of shows through its in-house player and syndicating them on platforms like Netflix. Now, the Stockholm-based consumer media giant has opened up a new front in its battle against YouTube. Some video podcasts from the Spotify library are streaming on Twitch. If you want to know where Spotify's media strategy is headed, following Bill Simmons is usually a good idea. The former ESPN blogger is the founder of The Ringer, a sports media company that joined the Spotify family in 2020. Ringer shows were among the first Spotify originals to air on Netflix, and Simmons' dismissive comments regarding YouTube reflect Spotify's adversarial attitude toward the Google-affiliated hub. Visit Tubefilter for more great stories.
“If it was opt-in, nobody would opt in”: Twitch auto-enrolls all streamers in having their content scraped for Amazon LLM training
Despite significant backlash and clear communication from streamers, Twitch has gone ahead with plans to scrape their content to train Amazon‘s LLMs. As of Aug. 12, Twitch auto-enrolls all channels in consenting to have their content scraped for training. People who do not actually consent have to go into their settings and use a toggle […] Visit Tubefilter for more great stories.
Moloco launches an agency partner program, in part to expand beyond mobile programmatic
Although not a pure-play DSP, Moloco is expanding beyond into CTV and other media realms, building on its mobile and app base.
Media Briefing: Publishers are replacing Google with a little bit of everything
Publishers are preparing for a future with less Google traffic — but are still figuring out what replaces it.
CMOs are struggling to link AI visibility with sales
Brands are spending on tools that rate their visibility within LLM responses and AI search, but proving the commercial impact of GEO remedies isn’t easy.
By the numbers: Wall Street’s tough assessment of ad tech
Big Tech continues to dominate digital growth, triggering a Wall Street exodus, but are returns imminent?
Brands can’t just flip the ’employees as creators’ switch
Employee generated content is an increasingly enticing lever for brands to pull, but there needs to be a clear-cut strategy.
Walmart-backed gaming publication lays off editorial team
Brandy Berthelson — who had been Restart’s editor-in-chief — said on Bluesky last Friday that the “entire editorial team” at Restart was laid off.
Walmart Adds Search Keyword Exclusions; Hydration Breaks Forever
Walmart is providing negative keyword exclusion for its search advertising. Plus: As FIFA and broadcasters divvy up sports rights, there may be temptation to shift revenue models to emulate the "hydration-break" ad monetization seen in this year's World Cup. The post Walmart Adds Search Keyword Exclusions; Hydration Breaks Forever appeared first on AdExchanger.
Google Gemini Passes 1B Monthly Users, 63% Now Use Voice via @sejournal, @MattGSouthern
Google says its Gemini app passed 1 billion monthly users and reports that 63% now use voice, alongside camera, uploads, and app automation data. The post Google Gemini Passes 1B Monthly Users, 63% Now Use Voice appeared first on Search Engine Journal.
Horizon Next’s Cherie Calingasan: Independent Agencies Can Move at ‘The Speed of Thought’
AMENIA, NY — Horizon Next, the data and performance marketing arm of independent agency Horizon Media, positions itself against its publicly-traded, holding company rivals by arguing that the biggest players tend to carry layers of legal, compliance, and technology debt that slow decision-making. In contrast, says Horizon Next’s Cherie Calingasan, independent agencies built around entrepreneurial […]
AI Is Shortening Path From Wanting to Buying: PayPal Ads’ Jenna Griffith
Artificial intelligence may eventually write novels, diagnose diseases and decide what everyone should have for dinner. For advertisers, Jenna Griffith is focused on something considerably more immediate: figuring out when consumers are actually ready to buy. “AI is changing the way people shop,” Jenna Griffith, vice president of operations at PayPal Ads, told Beet.TV contributor […]
Why The Arena Group Has, Implausibly, Rebranded Into an AI Company
The media company, now known as Paradium.AI, is pivoting toward a contributor model, amplified by AI, in response to declining traffic and revenues.
Liftoff’s Message For Investors During Its First Earnings Call: We’re Not Just A Gaming Company
Mobile app marketing and performance platform Liftoff hosted its first-ever earnings call as a public company on Wednesday evening, and CEO Jeremy Bondy kicked things off with a refresher course. “On the supply side, our SSP – or supply side platform – helps apps monetize their user base via our software development kit, or SDK,” […] The post Liftoff’s Message For Investors During Its First Earnings Call: We’re Not Just A Gaming Company appeared first on AdExchanger.
Amazon Game Studios Divests MMOs ‘Lost Ark,’ ‘Throne and Liberty’ in Strategy Shift
Amazon Game Studios will return Western territory publishing responsibilities for “Throne and Liberty” and “Lost Ark” to game developers NC and Smilegate, respectively, amid the company’s pivot away from massively multiplayer online games (MMOs). “As part of our continued strategic evolution, we have made the decision to transition live operations of ‘Lost Ark’ and ‘Throne […]
EA’s New ‘Star Wars’ Game Was Inspired by an AMC Revolutionary War TV Series and a Love for Turn-Based Tactics
Electronic Arts’ “Star Wars Zero Company” will be the latest in a long, long line of video games set in Lucasfilm’s galaxy far, far away. But this upcoming single-player turn-based tactics title developed by Bit Reactor aims to be different from all the Star Wars games that have come before — and not just because […]