News
11,828 articles covering the AdTech ecosystem
MMDSmart MessageWhiz Launches On Zoho Marketplace To Extend Automated Omnichannel Messaging Inside Zoho CRM
New integration enables mutual customers to trigger SMS and WhatsApp communications from CRM workflows using AI-driven message routing capabilities MessageWhiz, powered by MMDSmart, an AI-powered omnichannel messaging platform, announced the launch of its integration on the Zoho Marketplace, enabling Zoho CRM users to automate SMS and WhatsApp messaging. Zoho customers can use MessageWhiz to send real-time messages […]
WunderKIND Ads Releases First Measurement Benchmarks For Programmatic CTV Pause Ads in Partnership with OpenGlass
Powered by TVision attention data, new benchmarks show Pause Ads outperform traditional CTV advertising across every category analyzed, delivering nearly 2X higher attention In an era where consumer attention is the ultimate currency, WunderKIND Ads, the leader in user-first, performance-driven digital advertising, today released a landmark study analyzing the impact of Pause Ads compared with […]
AdImpact and Polaris I/O Partner to Expand Advertiser Intelligence for Media Sellers
New partnership pairs AdImpact’s cross-TV ad intelligence with Polaris I/O’s advertiser contacts, agency data, and commercial signal tracking for media sellers AdImpact, the leading platform for cross-TV advertising intelligence, and Polaris I/O, the System of Insight for enterprise revenue teams, today announced a strategic partnership that expands the advertiser intelligence available within the AdImpact platform. The […]
Scorpion Acquires 1SEO Digital Agency, Bringing AI-Powered Marketing to More Local Businesses Nationwide
1SEO clients gain access to Scorpion’s complete collection of digital marketing solutions across home services, legal, health & wellness, and professional services Scorpion, the leading provider of digital marketing and technology solutions for local businesses, announced it has acquired 1SEO Digital Agency, a Philadelphia-based digital marketing agency founded in 2009. 1SEO has built a strong […]
AI Needs Guardrails — the NO FAKES Act Can Create Them: Guest Post by Lyor Cohen and Harvey Mason Jr.
The “NO FAKES” Act of 2026 (“Nurture Originals, Foster Art, and Keep Entertainment Safe”) would establish an intellectual property right by which individuals could authorize or block digital replicas of their voice and likeness. The Senate Judiciary Committee is scheduled to vote on whether to advance the bill today — June 18, 2026. In the […]
Betches Sets First Scripted Long-Form Comedy Series, ‘Sisters’
Betches, the entertainment company targeting female millennial and Gen Z audiences, is gearing up to release its first-ever original scripted comedy series as part of its expanded video content slate. “Sisters,” which will be released this summer, is based on Betches’ viral sketch series of the same name. Episodes will run 10-15 minutes with three […]
Lewis Howes’ ‘School of Greatness’ Podcast Coming to Tubi Under SiriusXM Three-Year Deal Renewal
SiriusXM inked a three-year renewal for Lewis Howes’ self-improvement podcast, “The School of Greatness,” which will expand the show’s distribution on new platforms including Fox Corp.’s Tubi streaming service. Under the new agreement, “The School of Greatness” will continue to be distributed on the SiriusXM Podcast Network. SiriusXM Media, the company’s advertising division, retains exclusive […]
Polymarket and Dear Media Team for Weekly Podcast ‘What Are the Odds?’ (EXCLUSIVE)
Polymarket is getting into the podcast business. The prediction market is teaming up with Dear Media to launch “What Are the Odds?,” a new weekly podcast that blends celebrity news, internet moments and real-time prediction data. “What Are the Odds?,” premiering Friday, features rotating hosts from Dear Media’s most-listened-to-shows, including Claudia and Jackie Oshry (“The Toast”), […]
PMC Acquires Vox Media Brands, Creating Digital Publishing Giant
Penske Media Corp. has acquired the Vox Media portfolio of digital brands, including high-profile news and lifestyle hubs Eater, The Verge, SB Nation, Popsugar, The Dodo, Punch and Thrillist. The pact makes PMC’s the world’s largest digital publisher. The parent company of Variety, Rolling Stone, Deadline, Billboard, WWD, The Hollywood Reporter and many other publishing […]
UTA Signs ‘SubwayTakes’ Host and Comedian Kareem Rahma (EXCLUSIVE)
Kareem Rahma, the comedian, musician and host of the viral social media series “SubwayTakes,” has signed with UTA for representation in all areas. The agency, whose Creators division has grown significantly in the past two decades, will work to secure opportunities for Rahma across digital media, filmed entertainment, brand partnerships and more. The signing comes […]
Sociable: Reddit study highlights user purchase behavior
The research, created in partnership with WPP, examined how people on the platform gain insights into brands and make buying decisions.
Warner Bros. Discovery revamps ad-tech stack around agentic AI, AWS
Embracing agent-led automation aims to bring linear TV and digital under one roof while preserving flexibility for advertisers.
Uber Advertising expands beyond owned apps in play for more ad dollars
Miller Lite had a 45% higher click-through rate with Ride Offers on Journey compared to similar non-offer creatives.
Why Calling Yourself The Best Could Be Helping Your Competitors Win In AI Search via @sejournal, @lilyraynyc
Citations and recommendations aren't the same thing. New data shows Google often cites your listicle while recommending the competition. The post Why Calling Yourself The Best Could Be Helping Your Competitors Win In AI Search appeared first on Search Engine Journal.
Google Tightens Requirements For Domain Migrations via @sejournal, @martinibuster
Google's updated documentation for domain migrations requires broader compliance demands for site owners. The post Google Tightens Requirements For Domain Migrations appeared first on Search Engine Journal.
Google Exposes The Fundamental Flaw Of LLMs.txt via @sejournal, @martinibuster
Google says a core assumption driving LLMs.txt adoption conflicts with the purpose its creators originally intended. The post Google Exposes The Fundamental Flaw Of LLMs.txt appeared first on Search Engine Journal.
Google Is Becoming A Personalizing Mirror Before You Even Type A Query via @sejournal, @TaylorDanRW
Search is becoming a mirror of private data, not a window to the web. Dan Taylor explains what personalized AI discovery means for brands. The post Google Is Becoming A Personalizing Mirror Before You Even Type A Query appeared first on Search Engine Journal.
Rank And AI Citation Aren’t The Same Number via @sejournal, @DuaneForrester
A model breaks your prompt into several short retrieval queries before anything hits an index. Prompt length tells you almost nothing about search behavior. The post Rank And AI Citation Aren’t The Same Number appeared first on Search Engine Journal.
Google, Microsoft Back Draft AI Agent Discovery Spec via @sejournal, @MattGSouthern
A coalition including Google, Microsoft, and GitHub published Agentic Resource Discovery, an open draft spec for how AI agents find and verify tools online. The post Google, Microsoft Back Draft AI Agent Discovery Spec appeared first on Search Engine Journal.
OpenAI Brings Improved Health Responses To Free ChatGPT via @sejournal, @MattGSouthern
OpenAI says GPT-5.5 Instant, the free default ChatGPT model, now performs comparably to its frontier models on the company's own health evaluations. The post OpenAI Brings Improved Health Responses To Free ChatGPT appeared first on Search Engine Journal.
Cindy Rose: Our industry skilfully reinvented many times and we must now do it again
Ahead of Cannes Lions 2026, Campaign is asking leaders from the biggest global agency and marketing groups about the most pressing issues facing the industry. WPP’s Cindy Rose offers her view as part of the series.
Faces to Watch 2026: applications now open
Editorially led scheme is for adlanders with up to eight years of industry experience.
Arthur Sadoun: People are our number one asset and key differentiator for our clients
Ahead of Cannes Lions 2026, Campaign is asking leaders from the biggest global agency and marketing groups about the most pressing issues facing the industry. Arthur Sadoun of Publicis Groupe is next in the series.
Has Cannes undergone a Met Gala makeover?
As Cannes evolves to include more tech brands, there is an opportunity for the industry to engage with the changes.