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News

6,033 articles covering the AdTech ecosystem

Topsort Integrates Google Ad Manager to Maximize Retail Media Revenue from Every Impression

MarTech Series

New Google Ad Manager integration increases advertiser demand for marketplace ad inventory Topsort, an AI-native, auction-based retail media infrastructure company powering marketplaces and retailers worldwide, today announced the integration of Google Ad Manager (GAM) to help retailers capture more revenue with increased advertiser demand for their inventory. “Adding Google Ad Manager helps retailers capture more […]

Apr 8, 2026Source

BrightLocal launches AI Insights to help businesses navigate increasingly complex local search

MarTech Series

New feature consolidates search visibility signals across rankings, Google Business Profile reviews, citations and content Built upon BrightLocal SOPs and local SEO playbooks, AI Insights is powered by 16 years of expertise As local search becomes increasingly complex to manage across platforms, BrightLocal has launched AI Insights, a new feature designed to help businesses turn growing […]

Apr 8, 2026Source

DataVeil Version 5 Adds PostgreSQL Support for Enterprise Static Data Masking

MarTech Series

Version 5 extends DataVeil’s database-agnostic static data masking solution to PostgreSQL and PostgreSQL-compatible platforms such as Amazon Aurora PostgreSQL and Google AlloyDB. DataVeil Technologies has released DataVeil Version 5, adding support for PostgreSQL and extending its static data masking solution to one of today’s fastest-growing database ecosystems. “DataVeil Version 5 brings enterprise-grade static data masking […]

Apr 8, 2026Source

Genpact and Parallel Web Systems Partner to Drive Tangible Efficiency from AI Systems

MarTech Series

Integrating Parallel’s API helps Genpact automate and improve research workflows in insurance and sales Genpact, an agentic and advanced technology solutions company recognized for its deep industry knowledge, process intelligence, and last-mile expertise, and Parallel Web Systems (Parallel), a pioneering Silicon Valley startup building the open web for AI, announced a partnership leveraging Parallel’s AI-native […]

Apr 8, 2026Source

Gen Alpha Leads Shift to AI-Powered Entertainment Search, Discovery and Recommendations

MarTech Series

New Gracenote study finds behavioral change well underway, but trust in AI-generated results has not kept pace Gracenote, the content intelligence business unit of Nielsen, has examined how AI is changing the ways people find and watch entertainment content in a new report titled “TV Search and Discovery in the AI Era.” As adoption of […]

Apr 8, 2026Source

quantilope Launches ‘Ad Optimizer’: Leveraging AI to Bridge the Gap Between Creative Intuition and Brand Strategy

MarTech Series

quantilope, the leading provider of automated consumer insights, announced the launch of its Ad Optimizer, a sophisticated AI-driven research solution designed to help brands refine their advertising strategies and maximize ROI before they go to market. In an era where consumer attention is fragmented and media budgets are under increasing scrutiny, quantilope’s Ad Optimizer provides […]

Apr 8, 2026Source

EveryDev.ai Launches a Free, Developer-Run Home for AI Builders

MarTech Series

1,800+ AI developer tools, side-by-side comparisons, trending topics, weekly digests, and a growing developer community EveryDev.ai, a free, developer-run platform for people building with AI, launched on Product Hunt this week after cataloging more than 1,800 AI developer tools and growing to over 1,000 users through early organic growth. With AI, everyone is a dev. […]

Apr 8, 2026Source

MediaRadar Launches the First Market-Level View of the Advertising Ecosystem for Media Owners

MarTech Series

Building on MediaRadar’s Competitive and Commercial Intelligence solutions, the new Market Intelligence offering delivers a strategic market view for modern media organizations. MediaRadar announced a major expansion of its intelligence suite, introducing the first comprehensive market-level view of the advertising ecosystem purpose-built for media owners. In an increasingly fragmented and fast-moving media landscape, the new […]

Apr 8, 2026Source

Comedian Gianmarco Soresi Inks Deal for ‘The Downside’ Podcast With Vox Media

Variety Digital

Gianmarco Soresi’s “The Downside” weekly comedy podcast, co-hosted with actor Russell Daniels, is coming to Vox Media’s podcast network. The podcast “embraces the negatives of life with humor and honesty” and is a place where “complaining is encouraged, negativity is celebrated and silver linings are debunked,” per Vox Media. The show features new guests visiting […]

Apr 8, 2026Source

GEO Was Invented On Sand Hill Road

Search Engine Journal

Behind the GEO trend is a familiar cycle: new acronym, same tactics, and a market built on fear of falling behind. The post GEO Was Invented On Sand Hill Road appeared first on Search Engine Journal.

Apr 8, 2026Source

Google Confirms March 2026 Core Update Is Complete via @sejournal, @MattGSouthern

Search Engine Journal

Google's March core update finished rolling out. Here's what to know about the rollout and when to check your data. The post Google Confirms March 2026 Core Update Is Complete appeared first on Search Engine Journal.

Apr 8, 2026Source

Inch's animated ad shows an apple's journey from pip to sip

Campaign

The campaign was created by Otherway.

Apr 8, 2026Source

Netflix steps into the ring with Domino's and Sky Vegas for first UK live boxing broadcast

Campaign

Event will feature Tyson Fury coming out of retirement to fight against Arslanbek Makhmudov.

Apr 8, 2026Source

Three executives depart amid ‘changing of the guard’ at The Trade Desk

Campaign

TTD has confirmed three of its senior leaders have stepped down amidst a slew of changes, challenges and disruptions for the company.

Apr 8, 2026Source

Publicis wins Microsoft media account without a pitch as part of expanded partnership

Campaign

Two companies “will leverage each other’s expertise to embed agentic AI”.

Apr 8, 2026Source

Happydemics lance ‘In-Flight’ pour optimiser le brand lift des campagnes en temps réel

ExchangeWire

Happydemics, spécialiste de la mesure de brand lift et de performance publicitaire, annonce le lancement de son mode "In-Flight".  Jusqu’à aujourd’hui, les performances d’une campagne de marque n’étaient exploitables qu’après diffusion. Avec le mode In-Flight, Happydemics offre une mesure de la [...] The post Happydemics lance ‘In-Flight’ pour optimiser le brand lift des campagnes en temps réel appeared first on ExchangeWire.com.

Apr 8, 2026Source

KFC - Finger Lickin’ Machine - 90s

Ad Age
Apr 8, 2026Source

KFC drops ‘Finger Lickin’ Machine’ music track to promote new Box Feasts

Ad Age

Highdive’s campaign leans on a music release strategy, including a 90-second music video and physical CDs.

Apr 8, 2026Source

Marmite’s ‘Love It or Hate It’ theme is cleverly hiding in these cooking ads

Ad Age

New print and OOH work from adam&eve\TBWA uses visual tricks to fold in the longtime positioning.

Apr 8, 2026Source

Lippe Taylor and Twelvenote Rebrand as /Prompt, Betting on AI-Native Future

Adweek

The independent PR agencies join forces as an integrated marketing shop with AI at the core

Apr 8, 2026Source

The Publicis-Microsoft Deal is Bigger Than You Think

Adweek

As well as winning Microsoft’s media account, which a senior industry source told ADWEEK is worth $1.2 billion, the pair have kicked off an agentic AI partnership

Apr 8, 2026Source

MS NOW Names Executive Producers for 4 New Shows

Adweek

MS NOW's new shows launch in June.

Apr 8, 2026Source

What to expect from the next phase of retail media

MarTech

Rapid growth means some marketers find the retail media landscape a tangled web of platforms and creative specs. The post What to expect from the next phase of retail media appeared first on MarTech.

Apr 8, 2026Source

Structuring B2B marketing across 4 key resources

MarTech

From fractional CMOs to agencies, learn when to use each resource and how to align them for consistency, scale and measurable impact. The post Structuring B2B marketing across 4 key resources appeared first on MarTech.

Apr 8, 2026Source
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