6,033 articles covering the AdTech ecosystem
New Google Ad Manager integration increases advertiser demand for marketplace ad inventory Topsort, an AI-native, auction-based retail media infrastructure company powering marketplaces and retailers worldwide, today announced the integration of Google Ad Manager (GAM) to help retailers capture more revenue with increased advertiser demand for their inventory. “Adding Google Ad Manager helps retailers capture more […]
New feature consolidates search visibility signals across rankings, Google Business Profile reviews, citations and content Built upon BrightLocal SOPs and local SEO playbooks, AI Insights is powered by 16 years of expertise As local search becomes increasingly complex to manage across platforms, BrightLocal has launched AI Insights, a new feature designed to help businesses turn growing […]
Version 5 extends DataVeil’s database-agnostic static data masking solution to PostgreSQL and PostgreSQL-compatible platforms such as Amazon Aurora PostgreSQL and Google AlloyDB. DataVeil Technologies has released DataVeil Version 5, adding support for PostgreSQL and extending its static data masking solution to one of today’s fastest-growing database ecosystems. “DataVeil Version 5 brings enterprise-grade static data masking […]
Integrating Parallel’s API helps Genpact automate and improve research workflows in insurance and sales Genpact, an agentic and advanced technology solutions company recognized for its deep industry knowledge, process intelligence, and last-mile expertise, and Parallel Web Systems (Parallel), a pioneering Silicon Valley startup building the open web for AI, announced a partnership leveraging Parallel’s AI-native […]
New Gracenote study finds behavioral change well underway, but trust in AI-generated results has not kept pace Gracenote, the content intelligence business unit of Nielsen, has examined how AI is changing the ways people find and watch entertainment content in a new report titled “TV Search and Discovery in the AI Era.” As adoption of […]
quantilope, the leading provider of automated consumer insights, announced the launch of its Ad Optimizer, a sophisticated AI-driven research solution designed to help brands refine their advertising strategies and maximize ROI before they go to market. In an era where consumer attention is fragmented and media budgets are under increasing scrutiny, quantilope’s Ad Optimizer provides […]
1,800+ AI developer tools, side-by-side comparisons, trending topics, weekly digests, and a growing developer community EveryDev.ai, a free, developer-run platform for people building with AI, launched on Product Hunt this week after cataloging more than 1,800 AI developer tools and growing to over 1,000 users through early organic growth. With AI, everyone is a dev. […]
Building on MediaRadar’s Competitive and Commercial Intelligence solutions, the new Market Intelligence offering delivers a strategic market view for modern media organizations. MediaRadar announced a major expansion of its intelligence suite, introducing the first comprehensive market-level view of the advertising ecosystem purpose-built for media owners. In an increasingly fragmented and fast-moving media landscape, the new […]
Gianmarco Soresi’s “The Downside” weekly comedy podcast, co-hosted with actor Russell Daniels, is coming to Vox Media’s podcast network. The podcast “embraces the negatives of life with humor and honesty” and is a place where “complaining is encouraged, negativity is celebrated and silver linings are debunked,” per Vox Media. The show features new guests visiting […]
Behind the GEO trend is a familiar cycle: new acronym, same tactics, and a market built on fear of falling behind. The post GEO Was Invented On Sand Hill Road appeared first on Search Engine Journal.
Google's March core update finished rolling out. Here's what to know about the rollout and when to check your data. The post Google Confirms March 2026 Core Update Is Complete appeared first on Search Engine Journal.
The campaign was created by Otherway.
Event will feature Tyson Fury coming out of retirement to fight against Arslanbek Makhmudov.
TTD has confirmed three of its senior leaders have stepped down amidst a slew of changes, challenges and disruptions for the company.
Two companies “will leverage each other’s expertise to embed agentic AI”.
Happydemics, spécialiste de la mesure de brand lift et de performance publicitaire, annonce le lancement de son mode "In-Flight". Jusqu’à aujourd’hui, les performances d’une campagne de marque n’étaient exploitables qu’après diffusion. Avec le mode In-Flight, Happydemics offre une mesure de la [...] The post Happydemics lance ‘In-Flight’ pour optimiser le brand lift des campagnes en temps réel appeared first on ExchangeWire.com.
Highdive’s campaign leans on a music release strategy, including a 90-second music video and physical CDs.
New print and OOH work from adam&eve\TBWA uses visual tricks to fold in the longtime positioning.
The independent PR agencies join forces as an integrated marketing shop with AI at the core
As well as winning Microsoft’s media account, which a senior industry source told ADWEEK is worth $1.2 billion, the pair have kicked off an agentic AI partnership
MS NOW's new shows launch in June.
Rapid growth means some marketers find the retail media landscape a tangled web of platforms and creative specs. The post What to expect from the next phase of retail media appeared first on MarTech.
From fractional CMOs to agencies, learn when to use each resource and how to align them for consistency, scale and measurable impact. The post Structuring B2B marketing across 4 key resources appeared first on MarTech.