News
19,561 articles covering the AdTech ecosystem
Paramount closes WBD merger
After months of legal disputes and widespread criticism, Paramount has officially closed its acquisition of Warner Bros Discovery (WBD) in a $110 billion (€97.6bn) merger deal that is set to reshape the media landscape. The merged company will be known as Skydance and brings together two major film studios, two global streaming services, a television […]
Half of marketing managers value skills over CVs – but how do you create a skills-based hiring process?
Only 56% of marketing hiring managers say their organisation has actually formalised skills-based hiring into its processes – below the 66% national average, according to James Nally, Director of Michael Page's Marketing and Digital Practice... The post Half of marketing managers value skills over CVs – but how do you create a skills-based hiring process? appeared first on New Digital Age.
Media Pride ’26: Stacey Delaney, Managing Director, Taboola
New Digital Age hosted its fourth annual Media Pride lunch at the start of October and spoke to a selection of the attendees to get their take on the issues facing the LGBTQIA+ community in the digital media and marketing industries. Here, we meet Stacey Delaney, Managing Director of Taboola… The post Media Pride ’26: Stacey Delaney, Managing Director, Taboola appeared first on New Digital Age.
Intelligence vs. effectiveness: Emarketer’s Bill Fisher on advertising’s AI crossroads
At New Digital Age’s latest Foresight event, Bill Fisher, Principal Analyst at Emarketer, set the tone for the day with a compelling opening keynote. Addressing an audience of industry leaders, Fisher tackled the core structural shifts transforming modern marketing and posed a question that sits at the heart of the industry's current existential crisis: as advertising technology grows vastly more intelligent, is it actually becoming any more effective? The post Intelligence vs. effectiveness: Emarketer’s Bill Fisher on advertising’s AI crossroads appeared first on New Digital Age.
Advertising Week New York: Dhar Mann Unveils Creator City, a Four-Acre Campus Built for the Creator Economy
Dhar Mann, Advertising Week New York's inaugural Chief Creator Officer, announced Creator City during his AWNY opening keynote: a new four-acre production campus in Los Angeles that will bring creators, brands and creative production together under one roof. The post Advertising Week New York: Dhar Mann Unveils Creator City, a Four-Acre Campus Built for the Creator Economy appeared first on New Digital Age.
pubX Raises $5M and Buys Compliant
pubX has raised a $5 million Series A and acquired media quality and governance company Compliant. Chicago Ventures led the round The post pubX Raises $5M and Buys Compliant appeared first on New Digital Age.
Digital Women: Cat Agostinho, Co-Founder of Imagen Insights
Cat Agostinho is Co-Founder of Imagen Insights, a qualitative research platform specialising in Gen Z and millennial audiences. Imagen was acquired by Tomorrow in March 2026. Cat continues to lead Imagen while also focussing on advisory work, mentorship and sharing her advice on the founder journey. The post Digital Women: Cat Agostinho, Co-Founder of Imagen Insights appeared first on New Digital Age.
What the Super El Niño means for retail
The phenomenon, which shakes up normal weather patterns, will be the most intense on record, with varying impacts on consumers and brands.
Constant Contact Teams: A Command Center for Multi-Location and Multi-Team Marketing
The platform gives franchises, nonprofits, and other multi-location or multi-team organizations network-wide visibility, centralized control, and AI-powered insights — replacing the friction of managing marketing across dozens of accounts Constant Contact, the marketing platform that helps small businesses grow, unveiled Constant Contact Teams, its tool for organizations that manage marketing across multiple locations, departments, and […]
Tealium brings greater visibility to AI-influenced customer journeys with ChatGPT Ads connectors
Tealium now integrates with the ChatGPT Ads Measurement Pixel and Conversions API, helping enterprises recover signals traditional tracking misses Tealium announced it now offers both client-side Measurement Pixel and server-side Conversions API (CAPI) integration capabilities with ChatGPT Ads. This partnership allows for enterprises to improve visibility into customer acquisition, engagement, and conversion across AI-influenced journeys. […]
Qlik Achieves AWS Data Competency, Advancing Open and End-to-End Data Innovation
Status recognizes Qlik’s proven ability to help enterprises integrate, govern and activate data across complex environments Key takeaways: AWS Data Competency Status recognizes Qlik’s end-to-end data capabilities: The AWS Data Competency highlights Qlik’s ability to help organizations move from fragmented data to trusted, analytics-ready information and business outcomes. Innovation without lock-in: Qlik’s open, platform-agnostic approach […]
Vertesia Named an IDC Innovator for Context Infrastructure for Agentic AI
Vertesia, developer of a leading AI-native content and context platform, has been named an IDC Innovator in the IDC Innovators: Context Infrastructure for Agentic AI, 2026 (September 2026, Doc #US54899426). The new study introduces context infrastructure for agentic AI, an important trend built on a single premise: The reliability of an agent depends on the context […]
‘Star Wars: Galactic Racer’ Debuts on Amazon Luna Day and Date With Wide Release (Gaming News Roundup)
“Star Wars: Galactic Racer” launched on Amazon’s gaming service Luna day and date alongside the game’s worldwide release across platforms including PlayStation 5, Xbox Series S and X and PC. Developed by Fuse Games, the studio behind the “Burnout” and “Need for Speed” franchises, “Star Wars: Galactic Racer” puts players behind the controls of a […]
Hasbro Opens Third ‘Peppa Pig’-Themed Cafe in China, Unveils New Details About Brazil’s ‘Transformers’ Attraction (EXCLUSIVE)
Hasbro is debuting its third Peppa Pig Play Cafe location in October this month, Variety has learned exclusively, adding one more fixed attraction to the company’s growing list of in-person experiences around the globe. Opening in October in Suzhou, China, the third Peppa Pig Play Café in the region “brings the beloved preschool brand to […]
How brands’ deeper creator deals are unlocking cost efficiencies, results
Marketers at Chili’s, Disney and Alaska Airlines spoke about how far the creator canvas has broadened at Advertising Week.
How marketers can fuel social, discoverability with experiences
At Advertising Week New York, marketers from Target and JPMorgan Chase discussed balancing algorithmic content and analog activations.
Top marketing conferences to attend in 2027
A list of all the must-attend events for advertising executives looking to network and refine their strategies across culture, technology and more.
Week in Charts: Carolyn McCall on ITV’s Sky Deal, AI’s Impact on Strategy Roles, and Netflix’s Stock Market Decline
In this week's Week in Charts, Carolyn McCall on ITV's Sky deal, AI's impact on strategy roles, and Netflix's stock market decline. To have Week in Charts delivered to your inbox, you can sign up to the newsletter here. Quote of the Week Number of the Week Charts of the Week Netflix's Market Read More
On Device Launches Brand Lift Data API, Redefining Brand Lift Measurement for the Outcomes Era
On Device, an advanced Brand Lift data company, today (6th October, 2026)announced the launch of its Brand Lift Data API, enabling clients to directly access high-quality, transparent Brand Lift data that connects advertising exposure with verified brand outcomes. The post On Device Launches Brand Lift Data API, Redefining Brand Lift Measurement for the Outcomes Era appeared first on ExchangeWire.com.
Casey Wheeler
Squeak E. Clean warmly welcomes Casey Wheeler as West Coast Senior Producer/Music Supervisor.
5 ad tech predictions revisited—which proved right and which remain to be seen
Composable ad tech, agentic AI in media buying, MCP ad servers and more high-tech predictions are coming true.
Marketers aren’t replacing project managers with AI agents yet
Despite rapid AI experimentation, project managers remain essential for persuasion, accountability and cross-team coordination in ways that agents cannot credibly replicate today.
How in-housing predictions are evolving with AI
Agentic media buying is shifting roles as brands bring more media buying in-house and agencies move toward orchestration.
Audiences want authenticity—AI works best as a supporting act
AI experimentation is rising even amid backlash, as creatives show where it works—supporting roles, overt humor, rapid prototypes—and where authenticity still rules.