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19,565 articles covering the AdTech ecosystem
5 ad tech predictions revisited—which proved right and which remain to be seen
Composable ad tech, agentic AI in media buying, MCP ad servers and more high-tech predictions are coming true.
Marketers aren’t replacing project managers with AI agents yet
Despite rapid AI experimentation, project managers remain essential for persuasion, accountability and cross-team coordination in ways that agents cannot credibly replicate today.
How in-housing predictions are evolving with AI
Agentic media buying is shifting roles as brands bring more media buying in-house and agencies move toward orchestration.
Audiences want authenticity—AI works best as a supporting act
AI experimentation is rising even amid backlash, as creatives show where it works—supporting roles, overt humor, rapid prototypes—and where authenticity still rules.
CMO roles evolve into broader ones—AI accelerates the shift
AI is accelerating the evolution of the CMO role as companies adopt broader titles, such as chief growth and customer officers, reshaping responsibilities across marketing.
5 moves CMOs are making now to future-proof the role—from AI infrastructure to creator partnerships
Marketing leaders at Ad Age’s Business of Brands conference outline five moves CMOs are making now to prepare for growth, AI and metrics shifts before 2030.
AI reshapes the RFP—differentiation moves from documents to people
AI is accelerating RFP screening and pushing differentiation into live interactions, data exchanges and working prototypes, increasing pressure on agencies to stand out.
Media channels are changing rapidly—how to strategize for AI search, social commerce, total TV and IRL
Brands are preparing for a 2030 landscape where search, social, commerce, streaming and experiential increasingly blur together as AI and shifting consumer behavior reshape how people discover, engage with and buy from brands.
Brands using AI—6 charts reveal which uses could lose customers
Consumers are caught in the middle of rapid innovation and skepticism. Ad Age and Harris Poll surveyed them on comfort with brand AI use.
How agency reviews are speeding up—and where they aren’t
Evidence shows some agency reviews finishing in as little as four weeks, but scheduling and global complexity keep legacy timelines in place as the process evolves.
One regular work task can increase your social perception at work
The way a person takes notes during meetings can differentiate those with strong social clout and those without.
2030 advertising predictions—tracking potential hits and misses, and what’s too early to call
How have previous predictions about the industry held up? We’re tracking the progress of AI, agency structures and CMO transformation.
The new agency calculus—breadth, data and accountability
Consolidation favors AI-ready holding companies as marketers prioritize outcomes, with marquee reviews and data platform moves raising new conflict-of-interest questions.
Nostalgia meets community—why pop-ups are resonating now
Brands such as Dave’s Hot Chicken, Tinder and Kendra Scott are amplifying IRL experiences, turning visits into participatory moments that emphasize connection over transactions.
Herb Light turns cannabis horror stories into ‘ScareBnB’ stays for Halloween
Two winners of the low-THC beverage brand’s contest will spend Halloween weekend in haunted Illinois homes.
Social Agency SAMY Buys Influencer Shop Get Engaged in Low Nine-Figure Deal
The cash-and-equity tie-up will provide the global agency with a U.S. base whose clients include DoorDash, Sephora and Raising Cane's.
Stagwell Sunsets Assembly, Relaunches as Stagwell Media
New agency is built around the Stagwell Machine operating system
And the Emmys Go to… Prime Video
Television Academy strikes 6-year deal with Amazon streamer for Emmys.
How to tell if AI advice is worth your attention
Before adopting the latest AI tactic, look for evidence, experience, and results you can replicate — and make sure the solution solves a real problem. The post How to tell if AI advice is worth your attention appeared first on MarTech.
OpenAI ads visuals to ChatGPT ad
OpenAI is expanding ChatGPT ads with visual formats and better measurement, but bots are already inflating click through numbers. The post OpenAI ads visuals to ChatGPT ad appeared first on MarTech.
How to strengthen your brand story to improve AEO visibility
What others say about your brand can influence how it appears in AI answers. Learn how to audit, update, and reinforce your brand story across the web. The post How to strengthen your brand story to improve AEO visibility appeared first on MarTech.
Musk building “better and cheaper” chips
Elon Musk has told Rob Baron, one of his major investors, that he intends building a chipset which is two or three times better than anything on offer from Nvidia and at 10 per cent of the cost. The chip in question is Tesla’s AI5 inference chip for vehicles and robots. Musk, in a video […]
How retailers can make the most of the joy of holiday checkout
Smart retailers turn checkout satisfaction into lasting value. Here's how.
Target’s turnaround has seen early success. Now comes the holidays.
The mass retailer’s performance in recent quarters pleased analysts. But can it deliver the gift of consistency and value to consumers in Q4?