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New print and OOH work from adam&eve\TBWA uses visual tricks to fold in the longtime positioning.

The independent PR agencies join forces as an integrated marketing shop with AI at the core

As well as winning Microsoft’s media account, which a senior industry source told ADWEEK is worth $1.2 billion, the pair have kicked off an agentic AI partnership

MS NOW's new shows launch in June.

Rapid growth means some marketers find the retail media landscape a tangled web of platforms and creative specs. The post What to expect from the next phase of retail media appeared first on MarTech.

From fractional CMOs to agencies, learn when to use each resource and how to align them for consistency, scale and measurable impact. The post Structuring B2B marketing across 4 key resources appeared first on MarTech.

Manage your message and turn chaos into clarity by identifying your primary audience and aligning your content, UX and calls to action. The post Most messaging problems start with the wrong audience appeared first on MarTech.

A rumored MCP server would let marketers run campaigns in Marketo using simple prompts instead of manual workflows The post Is Adobe bringing AI-driven automation to Marketo? appeared first on MarTech.

Altius Inspiro (Inspiro), a globally recognized leader in digital customer experience (CX) management, announced a strategic expansion of its service portfolio to include comprehensive Business Process Services (BPS). The evolution highlights Inspiro’s shift from serving as a cost-reduction and process-efficiency partner—focused on providing a competitive workforce—to becoming a value-driven partner, holistically supporting the client’s entire […]

Segra, one of the nation’s largest independent fiber network companies, announces the launch of SkyVoice, a unified cloud communications platform designed to simplify business communications by bringing voice, collaboration, and contact center capabilities together in one intelligent environment. SkyVoice gives businesses a unified communications platform that simplifies how teams connect and collaborate, allowing users to […]

New offering enables cross-channel, full-funnel performance campaigns in as few as five clicks Former Google Head of Shopping Courtney MacConnell joins Criteo to lead GO Criteo , the global commerce intelligence platform, announced the expansion of its GO platform with full self-service access for small and mid-sized businesses (SMBs) and growth-stage commerce brands. Criteo GO enables advertisers […]

Expansion builds on rapid customer growth and rising demand across retail, financial services, and travel in Australia Amperity, the leading AI-powered Customer Data Cloud, announced a major expansion of its Australian operations, including the availability of its platform in the AWS Asia-Pacific (Sydney) and Asia-Pacific (Melbourne) Regions, along with continued investment in regional talent. The […]

H2O.ai, a pioneer in sovereign AI and global leader in agentic, predictive, and opensource generative AI and machine learning, announced a new distribution agreement with Ingram Micro Australia and New Zealand. Under the agreement, Ingram Micro becomes a key route to market for the full H2O.ai portfolio across Australia and New Zealand, including the H2O […]

Apache Iceberg integration enables streamlined access, scalability, and reliability for modern enterprise data management and analytics. Trust3 AI has launched a new Apache Iceberg integration designed to help organizations streamline data management and elevate their analytics capabilities. The addition of Apache Iceberg integration marks a pivotal milestone for our platform and our customers, enabling the […]

New platform eliminates video production bottlenecks, enabling brands to scale training and product content without studios, crews, or long lead times. Multimedia Plus (MMP), creators of the mobile-first platform INCITE®, today announced the launch of MMP AI Studio, an AI-powered platform that transforms product content into on-brand microlearning and e-commerce videos from simple text briefs. Backed […]

Strengthen ecommerce visibility by optimizing product feeds for search intent, structured data, and AI-driven discovery. The post Why Product Feeds Shouldn’t Be The Most Ignored SEO System In Ecommerce appeared first on Search Engine Journal.

The chief executive received a base salary of £1.3m.

Irn-Bru appointed Lucky Generals to creative account last year.

VML UK created the work.

New recruits will report to executive creative director Mitch Syrett.

Audience segmentation is failing brand experience leaders.

Creatives from VCCP and Uncommon Creative Studio critique a selection of the latest ads.

Omnichannel advertising platform, Azerion continues its round of promotions with the announcement that Ryan Burnett will take up the role of group sales director. Previously Azerion’s international senior account director, Burnett was responsible for raising awareness of the company’s suite of [...] The post Ryan Burnett Promoted to Group Sales Director at Azerion appeared first on ExchangeWire.com.

Teads, the omnichannel outcomes platform, today (8th April, 2026) announced the expansion of its partnership with NewsGuard, the global leader in information reliability, to further enhance inventory quality and brand safety across supported markets within its global advertising marketplace.  Through this [...] The post Teads Expands Commitment to Inventory Quality & Safety Through Partnership with NewsGuard appeared first on ExchangeWire.com.