News
16,115 articles covering the AdTech ecosystem
How to Create Health & YMYL Content That Performs in AI Search
Thin health content was always risky. With AI Overviews answering most medical queries, it's now invisible. Here's what earns citations instead. The post How to Create Health & YMYL Content That Performs in AI Search appeared first on Search Engine Journal.
Jaffa Cakes playfully tries to eclipse classic 1999 'Full moon, half moon' ad
Ad from 1999 featured a teacher taunting her kids by munching Jaffa Cakes to demonstrate lunar phases.
Nearly three-quarters of shoppers plan non-essentials cutbacks in peak retail period
Epsilon research predicts overall UK consumer spend to be £17.9bn between Black Friday and Christmas sales.
Movers & Shakers: AMV BBDO, Publicis, Ogilvy, M&C Saatchi, St Luke’s, Just Eat and more
Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry.
Wrangler to open more stores amid direct-to-consumer push
Owner Kontoor executives called the company’s Helly Hansen outdoor brand its “growth engine,” but some analysts aren’t so sure.
Google Amends SerpApi Suit With Content Licensing Terms via @sejournal, @MattGSouthern
Google amended its DMCA complaint against SerpApi, adding licensing terms after a court dismissed the original claims over search scraping. The post Google Amends SerpApi Suit With Content Licensing Terms appeared first on Search Engine Journal.
Digest: Big Tech Faces Wave of Social Media Addiction Lawsuits; YouTube Raises Bar for Creators
In today's Digest, we discuss an appeals court allowing thousands of addiction lawsuits against Meta, Google, TikTok and Snap to proceed, YouTube raising the bar for creators to join its monetisation program, and Alibaba testing paid tiers for its Qwen [...] The post Digest: Big Tech Faces Wave of Social Media Addiction Lawsuits; YouTube Raises Bar for Creators appeared first on ExchangeWire.com.
Marketing without signals: How to perform when the data disappears
Navigating signal loss doesn't mean guessing. On Sept. 2, we'll explore how to rebuild your measurement stack in a world with fewer signals. The post Marketing without signals: How to perform when the data disappears appeared first on MarTech.
AppLovin Wants To Persuade The World That Its Ad Platform Is The Real Deal
AppLovin has been on a wild ride for the past couple of years. Its shares traded at around $80 in 2024, reached $720 in late 2025 and now trade at $340. In that short time, AppLovin has fought off short-seller attacks, navigated a downturn in casual gaming apps – its core market – and watched investors […] The post AppLovin Wants To Persuade The World That Its Ad Platform Is The Real Deal appeared first on AdExchanger.
Giant Food introduces in-store Savings Stations
Shoppers can now load personalized offers and digital coupons directly onto their loyalty account and have them automatically applied at checkout.
Target taps Lowe’s executive as first chief AI officer
For Chandhu Nair, collaboration will be essential as the retailer focuses on how technology can elevate user experience.
Target leans on newness for Halloween assortment
A majority of the retailer's festive collection is new in 2026, beating the drum on fresh merchandise being a core part of its turnaround.
Home Depot appoints interim CEO leadership as Ted Decker takes medical leave
Senior Executive Vice President Ann-Marie Campbell and CFO Richard McPhail will oversee CEO duties for the next few months in Decker’s absence.
Bealls plots store expansion
The retailer plans to open 13 locations in six states this fall. Meanwhile, it has expanded its New York City buying office.
Reporter’s Notebook: How bad off is San Francisco retail?
There are signs of a comeback downtown, but the best shopping in the city is still hyper-local.
Creatio Recognized as the Only Visionary in the 2026 Gartner® Magic Quadrant™ for CRM Sales Platforms
Evaluated based on Completeness of Vision and Ability to Execute Creatio, an AI CRM and workflow platform where people and AI agents work together — with no limits on users, agents, or scale, has been named the only Visionary in the 2026 Gartner® Magic Quadrant™ for CRM Sales Platforms. This marks the tenth consecutive year Creatio* […]
Ahrefs Launches New Agent-Powered Workspace to Help Marketing Teams and Agencies Improve Collaboration on AI-Generated Work Across the Entire Marketing Stack
Letaido Combines Ahrefs’ Award-Winning Search Intelligence with Autonomous AI Workflows to Reduce Time Spent on Repetitive Work Letaido is an agent-powered marketing workspace that enables teams to move beyond AI chatbots to plan and execute multi-step tasks, automate recurring workflows, build dashboards and reports, and continuously monitor websites and competitors. Native access to Ahrefs data […]
Viral Hub Marketing Launches Bisket, the All-in-One OS for Influencer Marketing
Built inside an influencer agency, Bisket unifies creator data, AI matching, campaigns, media kits, proposals and brand intelligence. Viral Hub Marketing (VHM), an influencer marketing agency founded by industry veterans Rafi and Daniel Lieberman, today formally introduced Bisket, an all-in-one operating system built to bring the fragmented workflows of influencer marketing into one connected platform. Bisket […]
OAAA Heatstroke Campaign Shows OOH’s Local Power
A national heatstroke-prevention campaign from OAAA and the Ad Council shows how OOH (out-of-home) can combine broad reach with geographic concentration and contextual relevance. Summer may be winding down, but a national campaign warning drivers about the dangers of leaving children unattended in vehicles is designed to remain visible well beyond the hottest months of […] OAAA Heatstroke Campaign Shows OOH’s Local Power first appeared on Street Fight.
YouTube Announces Two Creator Shows Will Screen on Opening Day of TIFF, Hosting Inaugural Creator Festival with Variety
YouTube and Variety will host a first of its kind creator showcase and party on Sept. 10 at the Toronto International Film Festival celebrating the worldwide premiere of two new creator shows. The event will mark the debut of both projects as part of TIFF: The Market screenings. The showcase marks a milestone for the […]
Dove’s marketing mixes sports and style for US Open sponsorship return
The brand is working with fashion photographers to capture trendy tournament looks that do not show white streaks from deodorant.
Cloudflare Gives AI Agents Wallets That Pay For What They Access via @sejournal, @slobodanmanic
Cloudflare announced wallets and optional identity handles for AI agents on August 4, extending paid access past crawlers to any caller and any resource. The post Cloudflare Gives AI Agents Wallets That Pay For What They Access appeared first on Search Engine Journal.
OpenAI Allows Some Health & Finance Ads In ChatGPT via @sejournal, @MattGSouthern
OpenAI's ad rules now allow some health and finance advertisers in ChatGPT, while placement restrictions still apply to sensitive conversations. The post OpenAI Allows Some Health & Finance Ads In ChatGPT appeared first on Search Engine Journal.
Watch Gronk Go Off Script in New Campaign for DNA Vibe
Rob Gronkowski didn't need a script to talk up his DNA Vibe partnership.